August 2024 / 163 posts found

Is Value-Based Bidding Your Ticket To Higher Quality Leads? via @sejournal, @adsliaison

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Here are the key considerations to determine whether value-based bidding in Google Ads is right for your business. The post Is Value-Based Bidding Your Ticket To Higher Quality Leads? appeared first on Search Engine Journal.

WordPress Insiders Discuss WordPress Stagnation via @sejournal, @martinibuster

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Executives from Automattic and Elementor, alongside developers and Joost de Valk, explore WordPress’s future in a webinar The post WordPress Insiders Discuss WordPress Stagnation appeared first on Search Engine Journal.

Google Rolls Out Tag Diagnostics Tool To Improve Data Quality via @sejournal, @MattGSouthern

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Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms. The post Google Rolls Out Tag Diagnostics Tool To Improve Data Quality appeared first on Search Engine Journal.

Vulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold via @sejournal, @martinibuster

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Two WordPress themes on Themeforest were found with medium to high threat vulnerabilities. One remains unpatched and at risk. The post Vulnerabilities in Two ThemeForest WordPress Themes, 500k+ Sold appeared first on Search Engine Journal.

Yelp Sues Google Over Local Search Dominance via @sejournal, @MattGSouthern

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Yelp sues Google for antitrust violations in local search, alleging monopolistic practices that harm competition and consumer choice. The post Yelp Sues Google Over Local Search Dominance appeared first on Search Engine Journal.

How To Identify & Reduce Render-Blocking Resources via @sejournal, @abbynhamilton

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The longer users have to wait, the more likely they are to abandon your site. Identify and reduce render-blocking resources to display visual content ASAP. The post How To Identify & Reduce Render-Blocking Resources appeared first on Search Engine Journal.

Your Marketing Ecosystem’s Impact on SEO — Whiteboard Friday

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You may have spent a lot of time learning about websites and SEO, but you probably haven’t spent a lot of time learning about social or third parties in the real world. Discover how these can impact your SEO, how they are related to your marketing ecosystem, and how they relate to LLMs and AI.

11 Ways To Do SEO Content Research Beyond Competitor Analysis via @sejournal, @himani_kankaria

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Achieve SEO success with an upgraded approach: explore content research beyond competitor analysis to develop niche strategies that stand out. The post 11 Ways To Do SEO Content Research Beyond Competitor Analysis appeared first on Search Engine Journal.

Google’s New Support For AVIF Images May Boost SEO via @sejournal, @martinibuster

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Google’s support for AVIF images in Search will have a positive impact for site performance. Time to consider AVIF The post Google’s New Support For AVIF Images May Boost SEO appeared first on Search Engine Journal.

How to Set (Crushable) Marketing Goals, According to HubSpot Pros

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Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d have endless budgets and perfect conditions to work with. Like stable SERPs and simple social media algorithms. Or consumers who laugh at all of our marketing jokes. While that’s not (always) the case, it’s still possible to set goals that are both ambitious and attainable. For inspiration, I’ve compiled a list of the highest-priority goals for marketers this year. And as an added bonus, I asked a few […]
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