August 2024 / 163 posts found
Google Revises Core Update Guidance: What’s Changed? via @sejournal, @MattGSouthern
Google updates core algorithm guidance, offering advice for assessing traffic drops and improving content. The post Google Revises Core Update Guidance: What’s Changed? appeared first on Search Engine Journal.
Google Rolls Out August 2024 Core Update via @sejournal, @MattGSouthern
Google’s August 2024 core update targets low-value SEO content, promoting quality websites. Full rollout expected within a month. The post Google Rolls Out August 2024 Core Update appeared first on Search Engine Journal.
Google Search Expands AI Overviews Globally via @sejournal, @MattGSouthern
Google Search expands AI overviews to six countries, adds a save function, and simplifies language while testing in-text links for web content. The post Google Search Expands AI Overviews Globally appeared first on Search Engine Journal.
Web Analytics 101: The Beginner’s Guide That I Live By
One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell me about my site visitors. Not only that, but they also opened my eyes to new business opportunities — which is gold for freelancers like myself. In this guide, I’ll be covering everything you need to know about web analytics, so you can truly understand which data points mean what, interpret your findings correctly, and make data-backed […]
Why Short-Form Video Is the Future Of Lead Generation
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was organic search optimization. It worked incredibly well for HubSpot (and many other businesses), helping us grow into the company we are today. But times have changed. AI advancements and the resulting shifts in Google’s algorithm have significantly disrupted SEO, making the competition for keywords fiercer than ever — and making it more difficult and expensive to […]
Google Trends Update: Faster, Smarter, More Customizable via @sejournal, @MattGSouthern
Google updates Trends’ Trending Now tool with improved real-time search trend analysis. The post Google Trends Update: Faster, Smarter, More Customizable appeared first on Search Engine Journal.
FTC Bans Fake Reviews In Sweeping New Rule via @sejournal, @MattGSouthern
FTC bans fake reviews and deceptive practices in new rule. Businesses face stricter regulations on review acquisition and disclosure. The post FTC Bans Fake Reviews In Sweeping New Rule appeared first on Search Engine Journal.
How To Plan and Run a Successful Client Meeting – Next Level
Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients.
How To Balance Performance And Brand Marketing via @sejournal, @MordyOberstein
Uncover the secret to achieving brand supremacy through a balanced approach to brand and performance marketing. Explore tactics that challenge traditional marketing norms. The post How To Balance Performance And Brand Marketing appeared first on Search Engine Journal.
Anthropic Announces Prompt Caching with Claude via @sejournal, @martinibuster
Anthropic’s Prompt Caching makes it cheaper by up to 90% for complex projects that reuse large amounts of detailed context The post Anthropic Announces Prompt Caching with Claude appeared first on Search Engine Journal.