August 2024 / 163 posts found
Google’s AI Overviews Ditch Reddit, Embrace YouTube [Study] via @sejournal, @MattGSouthern
Google’s AI search overviews favor YouTube and LinkedIn, shorten content, and mostly link to top organic results, a new study reveals. The post Google’s AI Overviews Ditch Reddit, Embrace YouTube [Study] appeared first on Search Engine Journal.
Google Halts AdSense Monetization For Russia-Based Publishers via @sejournal, @MattGSouthern
Google halts AdSense monetization in Russia, impacting publishers and and further isolating Russia’s digital economy amid ongoing geopolitical tensions. The post Google Halts AdSense Monetization For Russia-Based Publishers appeared first on Search Engine Journal.
“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur
This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city’s most disgusting — and most beloved — substances. The herbaceous flavor of Jeppson’s Malört (Swedish for “wormwood,” the drink’s only flavoring) was (in)famously described by comedian John Hodgman as “pencil shavings and heartbreak.” To find out how CH Distillery markets a liqueur that’s only reliably available to 2.7 million people and tastes like burning rubber, I talked to Anna Sokratov, brand manager at Jeppson’s Malört […]
How The Hustle Got 43,876 More Clicks
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re like me, you’d do terrible things for that kind of engagement. So I banged on their managing editor’s door and demanded to know his secrets. Thankfully, the process is simple and repeatable — no terrible things required. So put down that crowbar, because I’m going to share a process that you can start today. The How-To That They Do Ben Berkley, the managing editor of The Hustle, perpetually sports an impish grin. Which is fitting, because […]
Google’s “Branded Search” Patent For Ranking Search Results via @sejournal, @martinibuster
A little-known Google patent describes the use of branded search queries as ranking factors similar to links The post Google’s “Branded Search” Patent For Ranking Search Results appeared first on Search Engine Journal.
13 Steps To Boost Your Site’s Crawlability And Indexability via @sejournal, @MattGSouthern
Discover 13 practical steps to enhance website crawlability and indexability. Improve your site’s visibility in search results. The post 13 Steps To Boost Your Site’s Crawlability And Indexability appeared first on Search Engine Journal.
The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]
“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. And no wonder. Even in tech, an industry that thrives on rapid change, AI is accelerating everything it touches by orders of magnitude. AI-powered search engines like Perplexity are gaining mainstream momentum, SearchGPT is securing deals with publishers to sidestep copyright issues, and your friendly neighborhood SEO is pinching the bridge of their nose. For the scoop on search […]
4 Clever Olympics Marketing Campaigns [+Top Takeaways]
Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. As the Paris Olympics come to a close, I’ve collected four ads (plus three honorable mentions) that stood out from the fray in 2024. I also talked to a few marketers at HubSpot to get their perspectives on why these ads work and how you can apply the same tactics to your own marketing campaigns. And it wouldn’t be the Olympics without some GOATs, so I’ve included a couple favorites from previous Games. 2024’s […]
Search Intent and the Organic Funnel — Whiteboard Friday
In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
Google Confirms 3 Ways To Make Googlebot Crawl More via @sejournal, @martinibuster
Google acknowledged three things that can cause an increase in Googlebot’s crawling frequency The post Google Confirms 3 Ways To Make Googlebot Crawl More appeared first on Search Engine Journal.