Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The best part of my job is being surrounded by content-obsessed folks. They’re pros at creating great content, but also at sniffing it out. So when two of them, without coordination, point me to Substack, I pay attention.  Source: Google Trends, six-month rolling average Apparently, the self-publishing platform is enjoying a fresh boost in popularity — many entrepreneurs are seeing it as a better alternative to social media. “Substack is the new Instagram,” Free People’s director of brand marketing, Libby Strachan, told Glossy. What’s Old […]