August 2024 / 163 posts found
Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels. Since I use the program so much, I’ve become pretty adept at more complicated Excel features, but there’s no doubt it can still be time-consuming and tricky. So, I […]
Why Search (And The User) Is Still Important To SEO via @sejournal, @RyanJones
Uncover the true importance of SEO and search engines in the ever-changing digital landscape. Learn why it’s crucial to adapt your strategy. The post Why Search (And The User) Is Still Important To SEO appeared first on Search Engine Journal.
Google Search Algorithm Update Targeting Explicit Deepfakes via @sejournal, @MattGSouthern
Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery. The post Google Search Algorithm Update Targeting Explicit Deepfakes appeared first on Search Engine Journal.
Directional Reporting in GA4 — Whiteboard Friday
In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.
Google Expands ‘About This Image’ To More Platforms via @sejournal, @MattGSouthern
Google expands “About this image” feature, enhances deepfake detection, aiming to combat misinformation in search results. The post Google Expands ‘About This Image’ To More Platforms appeared first on Search Engine Journal.
Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds via @sejournal, @MattGSouthern
Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. The post Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds appeared first on Search Engine Journal.
Google Confirms Robots.txt Can’t Prevent Unauthorized Access via @sejournal, @martinibuster
Google’s Gary Illyes confirms that robots.txt is ineffective at stopping unauthorized access The post Google Confirms Robots.txt Can’t Prevent Unauthorized Access appeared first on Search Engine Journal.
AI In Marketing Copy: A Surprising Sales Killer, Study Finds via @sejournal, @MattGSouthern
Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies. The post AI In Marketing Copy: A Surprising Sales Killer, Study Finds appeared first on Search Engine Journal.
Google Gives 5 SEO Insights On Google Trends via @sejournal, @martinibuster
Google offers five insights about how Google Trends is useful for SEO and understanding search traffic issues The post Google Gives 5 SEO Insights On Google Trends appeared first on Search Engine Journal.
Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows via @sejournal, @MattGSouthern
Social media shift: Facebook attracts Gen Z, TikTok lures boomers. Marketers may need to adapt strategies for evolving platform demographics. The post Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows appeared first on Search Engine Journal.