August 2024 / 163 posts found
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you’re done responding, you hop on a Zoom call to chat with stakeholders about last-minute tasks that need to be completed for launch. A few of the stakeholders would like you to email a follow-up from the meeting, so you do. But others would rather you tag them in the appropriate Google docs, so you do that, […]
How To Maintain Brand Visibility And Thrive In This Evolving Search Landscape via @sejournal, @marthavanberkel
Maximize brand visibility in the changing search landscape. Learn strategies to maintain control of your content on AI-powered platforms. The post How To Maintain Brand Visibility And Thrive In This Evolving Search Landscape appeared first on Search Engine Journal.
Marketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn’t to say it can’t be a helluva lot of fun. I talked to Hassan S. Ali, the creative director of brand at Hootsuite, where he describes his job as “leading a team of creatives to ruffle B2B marketing feathers for an equally feather-ruffling product.” Case in point: His team recently produced […]
Google Shows How To Block Bots And Boost Site Performance via @sejournal, @martinibuster
Google’s Martin Splitt discussed how SEOs and site owners can fight malicious bots and improve site performance The post Google Shows How To Block Bots And Boost Site Performance appeared first on Search Engine Journal.
Google Says Title Tags “Maybe” Impact Rankings via @sejournal, @martinibuster
Google’s John Mueller shared an unexpected perspective on the ranking impact of title tags, clarifying their actual influence The post Google Says Title Tags “Maybe” Impact Rankings appeared first on Search Engine Journal.
Google’s Revamped Documentation Shows 4 Reasons To Refresh Content via @sejournal, @martinibuster
Google’s revamped Video SEO documentation shows four ways to make content more effective The post Google’s Revamped Documentation Shows 4 Reasons To Refresh Content appeared first on Search Engine Journal.
6 Underrated Keyword Research Methods — Whiteboard Friday
15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.
Google Cautions On Improper 404 Handling via @sejournal, @martinibuster
Google’s John Mueller cautioned against simply redirecting URLs in order to “fix” 404 errors, explaining how best to handle them The post Google Cautions On Improper 404 Handling appeared first on Search Engine Journal.
6 Ways Spammers Exploit Google With Reddit via @sejournal, @martinibuster
Exasperated by Reddit spam, an SEO exposes six ways spammers are using Reddit to exploit Google’s ranking algorithms The post 6 Ways Spammers Exploit Google With Reddit appeared first on Search Engine Journal.