September 2024 / 147 posts found
3 Point-of-Need Advertising Opportunities — and How to Tap Into Them
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But here’s the problem: these channels are overcrowded, and the competition is fierce. Ultimately, you end up paying top dollar for less impact, and the returns are dwindling. If you’re ready to set yourself further away from the competition and tap into advertising channels where your […]
Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many Native entrepreneurs, it’s not active discrimination that proves the biggest issue in getting a business off the ground. In fact, per a recent Breaking the Blueprint HubSpot Blog survey, many Natives don’t feel like their heritage figures one way or the other into their entrepreneurship […]
Google On When Not To Worry About Traffic Fluctuations via @sejournal, @MattGSouthern
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. The post Google On When Not To Worry About Traffic Fluctuations appeared first on Search Engine Journal.
Google Adds Spam Warning To Indexing API Documentation via @sejournal, @MattGSouthern
Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse. The post Google Adds Spam Warning To Indexing API Documentation appeared first on Search Engine Journal.
Google Integrates Internet Archive Links Into Search Results via @sejournal, @MattGSouthern
Google integrates Internet Archive’s Wayback Machine into search results, enabling easy access to older versions of webpages. The post Google Integrates Internet Archive Links Into Search Results appeared first on Search Engine Journal.
New WordPress Plugin Simplifies Achieving Success via @sejournal, @martinibuster
Yoast co-founders release a free WordPress plugin that simplifies planning business tasks and success The post New WordPress Plugin Simplifies Achieving Success appeared first on Search Engine Journal.
Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen via @sejournal, @adsliaison
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads. The post Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen appeared first on Search Engine Journal.
The Best AI Recruiting Tools in 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too. AI recruiting tools can’t replace a great recruiter or HR person, but they can certainly make […]
Google Says Fixing Headings Won’t Change Rankings via @sejournal, @martinibuster
Google’s John Mueller says fixing hierarchical structure of headings won’t change your rankings The post Google Says Fixing Headings Won’t Change Rankings appeared first on Search Engine Journal.
Google Expands Video Structured Data Options With New Property via @sejournal, @MattGSouthern
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. The post Google Expands Video Structured Data Options With New Property appeared first on Search Engine Journal.