September 2024 / 96 posts found
Paying With Data Or Money: Navigating The Implications Of The Privacy First World via @sejournal, @navahf
Uncover the truth behind ‘free’ services: paying with data or money. Understand how personal information fuels ad platforms and the trade-offs of privacy. The post Paying With Data Or Money: Navigating The Implications Of The Privacy First World appeared first on Search Engine Journal.
Google To Upgrade Video Action Campaigns To Demand Gen via @sejournal, @MattGSouthern
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. The post Google To Upgrade Video Action Campaigns To Demand Gen appeared first on Search Engine Journal.
Creativity, Calm, and AI: How HubSpot’s Head of Audience Development Breaks the Marketing Mold
It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot’s Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing tides but also thinking far enough outside the box to be on the next wave. So today, we’re going to pick Hudson’s brain to learn how marketers can win and stand out in the ever-shifting marketing world. We’ll explore why keeping calm is her superpower, […]
How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. According to research by WordStream, the average conversion rate in Facebook Ads for lead gen campaigns across major industries is 8.25%. With potential access to over 3 billion monthly active users, those […]
How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media via @sejournal, @MenachemAni
Drive your ecommerce growth with the power of the 4 Ps. Gain insights into optimizing product, price, place, and promotion for maximum results. The post How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media appeared first on Search Engine Journal.
How To Run A Live YouTube Show To An International Audience And Gain Traction
Learn the ins and outs of running a successful live YouTube show and take advantage of the power of video marketing. The post How To Run A Live YouTube Show To An International Audience And Gain Traction appeared first on Search Engine Journal.