September 2024 / 90 posts found
7 Top AI Market Research Tools in 2024
Market research is the backbone of all marketing, and we can’t skip it. After all, how can you promote any products and services if you haven’t dug deep into your market, audience, and competition? Nevertheless, market research eats up a ton of time. So many marketers take it for granted and settle for superficial research. To avoid this, make use of AI market research tools. Which? I tested seven AI market analysis tools and broke down which ones are worth trying. Let’s jump in. Table of Contents What are AI market research tools? Why use AI tools for market research? […]
The Power of Partnerships and Innovation, according to New Balance’s Calvin Goncalves
You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive? New Balance Marketing Associate Calvin Goncalves says thoughtful partnerships and innovative strategies play a huge role. Goncalves is an expert with a lot on his plate. He‘s part of a team at New Balance that plans out the brand’s strategy years in advance while considering […]
Why Content Is Important For SEO via @sejournal, @lorenbaker
Audience first content is SEO content. Create high-quality, relevant content that appeals to both users and search engines with this detailed guide. The post Why Content Is Important For SEO appeared first on Search Engine Journal.
Page Speed Insights: 6 Powerful Tips To Optimize Your Website via @sejournal, @DebugBear
6 tips to optimize your website performance using the Page Speed Insights tool. Ensure a consistent, fast user experience and keep your website stable. The post Page Speed Insights: 6 Powerful Tips To Optimize Your Website appeared first on Search Engine Journal.
Patchstack WordPress Security Wins $5M Funding, Adds Yoast Co-Founder to Board via @sejournal, @martinibuster
Patchstack, a WordPress security company, received $5M in funding, and Yoast co-founder Joost de Valk joined their board The post Patchstack WordPress Security Wins $5M Funding, Adds Yoast Co-Founder to Board appeared first on Search Engine Journal.
Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies via @sejournal, @lorenbaker
Join us LIVE on September 25th as we present first-party research data and provide actionable insights to help you improve your site’s organic visibility. The post Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies appeared first on Search Engine Journal.
Google On Why Simple Factors Aren’t Ranking Signals via @sejournal, @martinibuster
Google’s John Mueller explains the reason why characteristics like valid HTML and typos aren’t ranking factors The post Google On Why Simple Factors Aren’t Ranking Signals appeared first on Search Engine Journal.
Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Discover advanced strategies for leveraging Google’s Performance Max (PMax) campaigns in lead generation. Maximize your results and overcome unique challenges. The post Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid appeared first on Search Engine Journal.
How to Do Meme Marketing, According to Memelord Jason Levin
When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would! Meme marketing leverages the […]
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. That’s where we come in. We’ll unpack the pros and cons of using AI in public relations and share some of the smartest use […]