September 2024 / 147 posts found
TikTok Enters Search Ads Market in United States via @sejournal, @brookeosmundson
Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads. The post TikTok Enters Search Ads Market in United States appeared first on Search Engine Journal.
Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI via @sejournal, @adsliaison
Learn when to start analyzing, which metrics to focus on, and what to adjust to prioritize more of the leads that matter to your business. The post Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI appeared first on Search Engine Journal.
WordPress Files to Trademark ‘Managed WordPress’ & ‘Hosted WordPress’ via @sejournal, @martinibuster
WordPress filed trademarks for ‘Managed WordPress’ and ‘Hosted WordPress,’ potentially restricting their use by web hosts and plugins The post WordPress Files to Trademark ‘Managed WordPress’ & ‘Hosted WordPress’ appeared first on Search Engine Journal.
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That’s where lead scoring comes in. In this article, I’ll share lead scoring models for you to consider, important data to look at, and best practices for effective lead scoring. Table of Contents What is lead scoring? Lead Scoring Models How to Determine What Data to Look At Is one lead score enough? How to Calculate […]
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and just how far you have left. You can measure trips in miles, hours, or even how many Spotify playlists you’ve gone through. Similarly, there are dozens of KPIs to measure progress toward our marketing goals — but don’t worry; there’s no need to guess and […]
WP Engine C&D Alleges “Coercive Threats” By Mullenweg via @sejournal, @martinibuster
WP Engine issued a cease and desist letter to Automattic, citing Matt Mullenweg’s threats to go ‘nuclear’ if millions of dollars are not paid The post WP Engine C&D Alleges “Coercive Threats” By Mullenweg appeared first on Search Engine Journal.
Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It) via @sejournal, @Moz
Developing keyword strategy is an intricate, research-heavy task. Learn about the biggest mistakes and how to avoid them. The post Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It) appeared first on Search Engine Journal.
SEO Content Strategy: Discovering What Your Audience Wants via @sejournal, @CallRail
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts. The post SEO Content Strategy: Discovering What Your Audience Wants appeared first on Search Engine Journal.
Google Removes Cache: Search Operator Documentation via @sejournal, @martinibuster
Google finally removed the documentation for the cache: search operator, a small reminder that search and SEO are always changing The post Google Removes Cache: Search Operator Documentation appeared first on Search Engine Journal.
INBOUND 2024: Co-creating with AI to Drive Growth
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI would change everything, for better or for worse. It was going to bring an economic revolution, usher in a gold rush, and destroy humanity, all at once. One year later, the headlines say the opposite story: the AI revolution is losing steam and the AI hype bubble is deflating. So what’s the truth? Is the recent wave of AI disruption false hype, or a true revolution? At INBOUND, I […]