September 2024 / 90 posts found
Getting Buy-In for Customer Stories — Whiteboard Friday
In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.
SEO Experts Gather for a Candid Chat About Search [Podcast] via @sejournal, @BennyJamminS
Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing you have a lot of interesting stuff to say. The 100th episode of “SERPs Up” was full of awesome guests. Here’s a summary of the action. Apart from the usual faces, Oberstein and Crystal Carter, Head Of SEO Communications, it was a powerhouse guestlist: Chima Mmeje. Darren Shaw. Joy Hawkins. Eli Schwartz. Kevin Indig. Barry Schwartz. Just How Broken Are The SERPs? The first guest was Chima Mmeje from Moz. […]
Six Steps to Acing Your Startup’s Content Strategy
Kris Hughes is a content strategy and storytelling wizard. He: ✍️ Wrote (and sold) blogs before it was cool 👻 Spent years ghostwriting daily social content for clients, from agencies to CEOs 🖥️ Runs his own digital strategy consulting firm (on track to hit 30% YoY revenue growth) Here are Kris’ six tips for nailing your content strategy — to generate solid, authentic leads. 1. If You Don’t Tell Your Brand’s Story, Someone Else Will As a founder with a million priorities, content like blogs and social media posts can seem like low-priority items. But if you don’t tell your […]
The Expert SEO Guide To URL Parameter Handling via @sejournal, @jes_scholz
URL parameters can be an SEO nightmare. Read how to handle them to improve crawling, indexing and organic performance on Google surfaces. The post The Expert SEO Guide To URL Parameter Handling appeared first on Search Engine Journal.
Why & How To Track Google Algorithm Updates via @sejournal, @lorenbaker
Check out these algorithm monitoring tools to track ranking fluctuations and SERP volatility. The post Why & How To Track Google Algorithm Updates appeared first on Search Engine Journal.
Product Management vs. Program Management vs. Project Management: Key Differences
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. It’s amazing to reflect on how much the landscape has evolved and matured, with new roles and responsibilities along the way. When I moved to the United States and was building my career in this new country, I spent a lot of time searching for […]
How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]
Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition.
Google Introduces New Data Privacy Technology for Advertisers via @sejournal, @MattGSouthern
Google introduces confidential matching, a new privacy technology for advertisers using secure data processing. The post Google Introduces New Data Privacy Technology for Advertisers appeared first on Search Engine Journal.
OpenAI Claims New “o1” Model Can Reason Like A Human via @sejournal, @MattGSouthern
OpenAI claims new o1 model excels in complex reasoning, outperforming humans in math, coding, and science tests. The post OpenAI Claims New “o1” Model Can Reason Like A Human appeared first on Search Engine Journal.
International SEO Expansion: Best Practices Guide
Learn ways to boost your international growth, with technical walkthroughs and methods for building trust in new markets. The post International SEO Expansion: Best Practices Guide appeared first on Search Engine Journal.