September 2024 / 147 posts found
How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are you ready for it? Not all distribution is good distribution. And that includes your own. Below, I chat with our head of YouTube about how and why cutting off all external distribution actually increased our YT performance. And his advice for when you should consider […]
Preparing For The Feedless Future With Google Merchant Center Next via @sejournal, @gilgildner
Discover the evolution of Google Merchant Center and how it has changed ecommerce advertising with product feeds so that you can prepare for what’s next. The post Preparing For The Feedless Future With Google Merchant Center Next appeared first on Search Engine Journal.
AI On Innovation [Part 2]: More Insights From +546,000 AI Overviews via @sejournal, @Kevin_Indig
Gain insights into the relationship between common crawl data and AI Overviews. Understand how user intent influences AI Overviews and the distribution of top-ranking domains. The post AI On Innovation [Part 2]: More Insights From +546,000 AI Overviews appeared first on Search Engine Journal.
Best AI Tools for B2B Marketing in 2024
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business. In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. I’ve included my experience with them, why they’re great, their unique features and pricing, and who I think can benefit most from the tool. Table of Contents […]
How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. So, I consulted with a bunch of PPC pros and watched a dozen webinars to provide you with practical and powerful stuff. You’ll find seven tactics for managing your PPC budget and five tips for making smart adjustments. Let’s dive right in. Table of Contents What is a PPC budget? What is […]
Google Shows How To Use Alt Text For SEO via @sejournal, @martinibuster
Google’s John Mueller shows how to use alt text for SEO and why you shouldn’t rely on AI to do it The post Google Shows How To Use Alt Text For SEO appeared first on Search Engine Journal.
Improve Your Brand’s Influence and Boost Your SEO With These Tips via @sejournal, @lorenbaker
Join us LIVE on October 2nd as we explore how leveraging your brand is crucial to boosting your presence on the SERPs. The post Improve Your Brand’s Influence and Boost Your SEO With These Tips appeared first on Search Engine Journal.
Reddit Announces AI & Automation Features To Its Ads Manager via @sejournal, @brookeosmundson
Reddit recently announced a suite of new AI and automation tools to its Ads Manager platform to help streamline ad creation and enhance performance. The post Reddit Announces AI & Automation Features To Its Ads Manager appeared first on Search Engine Journal.
Mullenweg: WP Engine Filed Legal Action Against WordPress via @sejournal, @martinibuster
Matt Mullenweg reveals that WP Engine is initiating legal action against WordPress over accusations of trademark violation The post Mullenweg: WP Engine Filed Legal Action Against WordPress appeared first on Search Engine Journal.
16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However, if my last decade of helping marketers promote their businesses has taught me anything, it’s that these are all just nasty rumors. B2B (business-to-business) marketing, especially social media marketing, can be just as creative, relatable, and exciting as B2C (business-to-consumer), and frankly, it has to […]