September 2024 / 96 posts found
Google Chrome Drops Support For First Input Delay: What It Means via @sejournal, @MattGSouthern
Chrome ends support for First Input Delay metric, pushing developers to adopt holistic Interaction to Next Paint metric. The post Google Chrome Drops Support For First Input Delay: What It Means appeared first on Search Engine Journal.
SEO In The Age Of AI: Build AI Best Practices via @sejournal, @BennyJamminS
Explore the intersection of SEO and AI. Discover how AI is transforming the digital marketing landscape and get practical tips to optimize your SEO strategy. The post SEO In The Age Of AI: Build AI Best Practices appeared first on Search Engine Journal.
9 Tips To Optimize Crawl Budget For SEO via @sejournal, @ab80
Understanding crawl budget for SEO optimization. Discover how to improve your website’s crawl budget and enhance search engine visibility. The post 9 Tips To Optimize Crawl Budget For SEO appeared first on Search Engine Journal.
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget proposal gets the green light. In this post I’ll share what I learned about marketing budget approval from experts in the field, industry data, and more. In this article: Expert Marketers Featured in this Post What Is the Budget Approval Process? Benefits of a Budget […]
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting via @sejournal, @MattGSouthern
Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience. The post Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting appeared first on Search Engine Journal.
Google Ads To Phase Out Enhanced CPC Bidding Strategy via @sejournal, @MattGSouthern
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. The post Google Ads To Phase Out Enhanced CPC Bidding Strategy appeared first on Search Engine Journal.
Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.) In a world driven by content marketing, understanding how your target audience prefers to consume information is critical to getting your messages seen […]
7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) via @sejournal, @olgazarr
Starting out as an independent SEO consultant? Don’t make these common mistakes. Learn from the experience of an experienced independent consultant in this article. The post 7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) appeared first on Search Engine Journal.
8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention via @sejournal, @gregjarboe
Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention. The post 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention appeared first on Search Engine Journal.