September 2024 / 147 posts found
How Newsletters Make Money
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Summary Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson’s Stratechery is estimated to gross between $6-7m.) Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM) Newsletter Media Firms Hitting 9-Figure Valuation: Notable media companies built through newsletter have hit multi-million dollar valuations. (The Athletic was acquired by the NYT for $550m.) Multiple Business Lines: Media firms that begin as a newsletter can extend into other offerings (e.g., premium research, e-commerce, community forums, […]
Google Ads Expands AI Campaign Tools To More Languages via @sejournal, @MattGSouthern
Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance. The post Google Ads Expands AI Campaign Tools To More Languages appeared first on Search Engine Journal.
Why You Shouldn’t Buy Instagram Followers (& What Experts Say to Do Instead)
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand your audience, including ‘buying’ Instagram followers. Here, I’m covering all the questions you have about buying Instagram followers. I’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand. Table of Contents Can you buy […]
How to Use AI Personalization Tactics to Scale Marketing Growth
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place. As Kieran and I discuss in a recent episode of Marketing Against the Grain, however, the larger the audience, the harder it becomes to consistently deliver targeted interactions. This often results in generic messaging, missed […]
How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content
Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.
Content Decay And Refresh Strategies To Maintain Site Relevancy via @sejournal, @ronlieback
Avoid content decay and stay ahead of the competition with proven refresh strategies. Elevate your SEO game today. The post Content Decay And Refresh Strategies To Maintain Site Relevancy appeared first on Search Engine Journal.
Google Revamps Entire Crawler Documentation via @sejournal, @martinibuster
Google’s updated the crawler documentation adds three new pages to tighten up topical coverage and raise the level information density The post Google Revamps Entire Crawler Documentation appeared first on Search Engine Journal.
Google Ads Rolls Out New Performance Max Insights And Controls via @sejournal, @MattGSouthern
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. The post Google Ads Rolls Out New Performance Max Insights And Controls appeared first on Search Engine Journal.
Google Brings AI Ad Image Editing To Search, Display, & More via @sejournal, @MattGSouthern
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. The post Google Brings AI Ad Image Editing To Search, Display, & More appeared first on Search Engine Journal.
How To Choose The Right Bid Strategy For Lead Generation Campaigns via @sejournal, @adsliaison
Find out how assigning different values to conversion actions can help you choose the right bid strategy for your lead generation campaigns. The post How To Choose The Right Bid Strategy For Lead Generation Campaigns appeared first on Search Engine Journal.