September 2024 / 96 posts found

The Oops That Proves SEO Basics Still Matter

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When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of targeted organic traffic and conversions. Presented for the approval of you masters in marketing, I bring you a story I call … The Tell-Tale Tag. (The Cask of the Canonical? I’ll find the joke eventually.) A Scary Day in Search Our story begins with a […]

Are Marketers More or Less Productive in the Office? [New Data]

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The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it’s inherent to what we do. I feel like I’ve lived nine lives as a marketer: unpaid intern, salaried in-office employee, hybrid worker, remote contractor. Most of my experience has been completed outside of the office setting, and as a remote work […]

Google’s Guidance About The Recent Ranking Update via @sejournal, @martinibuster

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Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal.

August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 via @sejournal, @gregjarboe

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Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study. The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.

Google Analytics Update: Plot Up To Five Metrics At Once via @sejournal, @MattGSouthern

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Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. The post Google Analytics Update: Plot Up To Five Metrics At Once appeared first on Search Engine Journal.

Turn Marketing Into Meaningful Relationships — Whiteboard Friday

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In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.

SearchGPT vs. Google: Early Analysis & User Feedback via @sejournal, @MattGSouthern

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OpenAI’s SearchGPT prototype shows potential to challenge Google, but early analysis reveals limitations and need for further development. The post SearchGPT vs. Google: Early Analysis & User Feedback appeared first on Search Engine Journal.

Mediavine Bans Publisher For Overuse Of AI-Generated Content via @sejournal, @MattGSouthern

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Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns. The post Mediavine Bans Publisher For Overuse Of AI-Generated Content appeared first on Search Engine Journal.

11 HTML Attributes For SEO & Why They Matter via @sejournal, @HelenPollitt1

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Discover the key HTML attributes that are crucial to good SEO. Understand their uses and how to code them. The post 11 HTML Attributes For SEO & Why They Matter appeared first on Search Engine Journal.

Google Users Warned Of Surging Malvertising Campaigns via @sejournal, @MattGSouthern

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Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn. The post Google Users Warned Of Surging Malvertising Campaigns appeared first on Search Engine Journal.
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