December 2024 / 18 posts found
Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study] via @sejournal, @cyberandy
Explore how structured data shapes SEO and AI in 2024, enhancing search visibility, AI discovery, and user experiences with new rich results and knowledge graphs. The post Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study] appeared first on Search Engine Journal.
Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No matter what fills your schedule every week (work, parenting, school, or everything in between), here’s a truth we all feel: our time is valuable. The way we build a business for long-term success is by caring about how we spend our time. This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. I didn’t want to spend 80% of my time on an app only […]
The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]
One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try for yourself. This time it’s all about social proof and where it belongs on your page. But before you jump straight to the how-to, I’ll also cover why you shouldn’t run off and do this without testing it first. Butterflies and Best Practices It’s pretty […]
Why Is Google Losing Market Share In The EU? via @sejournal, @Kevin_Indig
Explore the reasons behind Google’s decreasing market share in the EU. Learn about the lawsuits, regulations, and competition affecting Google’s dominance. The post Why Is Google Losing Market Share In The EU? appeared first on Search Engine Journal.
Google: Host Resources On Different Hostname To Save Crawl Budget via @sejournal, @MattGSouthern
Google recommends hosting website resources on CDNs or subdomains to preserve main site’s crawl budget for better indexing. The post Google: Host Resources On Different Hostname To Save Crawl Budget appeared first on Search Engine Journal.
How B2C Companies Leverage AI Marketing [Examples & Tips]
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% and boosted response rates by 3% across 10 campaigns for a Turkish bank in just three months. This is just a tiny glimpse of what’s actually out there. Ready to transform your B2C marketing? Keep reading for actionable tips, real-world success stories, and a curated […]
Advertising Metrics: How to Track Impact for Sustainable Business Growth
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can get it. Want a 20x ROAS? That’s possible, too. Just toggle a few levers — increase retargeting, run more discounts, reduce spend — and watch that ROAS number climb. The real problem is that ROAS only measures how efficiently you are at capturing existing demand […]
2025 SEO Trends: Top Predictions from 23 Industry Experts
Looking for guidance to create an SEO strategy in 2025? Discover the top SEO trends with predictions from 23 search experts.
Maximize SEO Efforts: How To Fix Website Issues That Drain Time, Money & Performance
Maximize your website’s performance by choosing the right hosting provider. Learn about the common problems and features to consider. The post Maximize SEO Efforts: How To Fix Website Issues That Drain Time, Money & Performance appeared first on Search Engine Journal.
Scan of 140K Sites Reveals Best WordPress Plugins via @sejournal, @martinibuster
Data from 140,000 WordPress sites reveals which plugins users judge to be the best and most trustworthy The post Scan of 140K Sites Reveals Best WordPress Plugins appeared first on Search Engine Journal.