Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By using data effectively, I gauge the impact and success of my efforts. In this blog, I’ll walk you through some of the best tools I’ve come across for doing that. But I’ll start by discussing why content marketing analytics are absolutely essential. Table of Contents Content Marketing Analytics Tools What are content marketing analytics? Why are content marketing analytics important? […]

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. Why? Because it helps me analyze what is and isn’t working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. And that‘s why I’ve included as much of my knowledge on the subject as possible in this article. I’ve also gathered more “must-know” insights from other content specialists. On the […]