December 2024 / 153 posts found
The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands — are the ones telling the best stories. However, I believe most brands are telling the wrong story… And it’s costing them millions. So… Whose story are you telling? Every story has four characters: the Hero, the Victim, the Villain, and the Guide. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects […]
What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said
Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say they don’t consume digital content, whether they call it that or not. No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, I’m […]
Update: Google Resolves Indexing Issues via @sejournal, @MattGSouthern
Google confirms widespread search indexing delays affecting a “small number” of websites. The post Update: Google Resolves Indexing Issues appeared first on Search Engine Journal.
TikTok’s Fight for Survival: The Latest Updates and Impacts on Advertisers via @sejournal, @brookeosmundson
Learn how TikTok’s U.S. ban fight impacts advertisers, with insights on legal updates, marketing challenges, and tips to adapt your strategy. The post TikTok’s Fight for Survival: The Latest Updates and Impacts on Advertisers appeared first on Search Engine Journal.
Study: Google AI Overviews Appear In 47% Of Search Results via @sejournal, @MattGSouthern
New study shows Google’s AI Overviews appear in nearly half of searches, influencing how users interact with search results. The post Study: Google AI Overviews Appear In 47% Of Search Results appeared first on Search Engine Journal.
Google Announces Search Updates Powered By Gemini 2.0 via @sejournal, @MattGSouthern
Google announces Search improvements coming in 2025, powered by Gemini 2.0, expanding AI Overviews to handle complex queries. The post Google Announces Search Updates Powered By Gemini 2.0 appeared first on Search Engine Journal.
Judge Sides With WP Engine Against Automattic & Mullenweg In WordPress Dispute via @sejournal, @martinibuster
Judge grants WP Engine’s request for a preliminary injunction, consistently rejecting Automattic and Mullenweg’s arguments. The post Judge Sides With WP Engine Against Automattic & Mullenweg In WordPress Dispute appeared first on Search Engine Journal.
Insights From Microsoft Ads Partners: Copilot And PMax via @sejournal, @LisaRocksSEM
Discover Microsoft’s latest updates on Copilot and ads, including enhanced ad integration, Performance Max optimization, and insights into AI-driven conversational search. The post Insights From Microsoft Ads Partners: Copilot And PMax appeared first on Search Engine Journal.
How Significant Is AI Chatbot Traffic In B2B? via @sejournal, @Kevin_Indig
Dive into this mini case study where Kevin Indig explores the ideal timing for B2B companies to invest in AI chatbots for long-term growth. The post How Significant Is AI Chatbot Traffic In B2B? appeared first on Search Engine Journal.
Automattic Acquisition Will Bring AI Into WordPress via @sejournal, @martinibuster
Automattic’s acquisition of WPAI will result in integration of AI into WordPress in some form in the near future The post Automattic Acquisition Will Bring AI Into WordPress appeared first on Search Engine Journal.