December 2024 / 153 posts found
Site Reputation Abuse: Is Your Website at Risk?
Google has launched a surgical strike on Site Reputation Abuse, AKA “Parasite SEO,” hitting big brands and major revenue streams. Should you be worried? We’ve got you. Dr Pete’s level chart to help you understand the types of actions that are being penalized.
Google Search Console Update: No More Analytics Data via @sejournal, @MattGSouthern
Google streamlines Search Console Insights by removing Google Analytics data, focusing solely on Search Console metrics for simplicity. The post Google Search Console Update: No More Analytics Data appeared first on Search Engine Journal.
Google Site Reputation Abuse: FAQ Addresses Concerns via @sejournal, @MattGSouthern
Google releases FAQ clarifying site reputation abuse policy, confirming rules for third-party content and providing recovery guidance for publishers. The post Google Site Reputation Abuse: FAQ Addresses Concerns appeared first on Search Engine Journal.
It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP
If you’re sipping an oat milk latte as you read this, you’re in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly’s killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department, why Oatly is a big fan of posting their lawsuits online, and Brendan Lewis’ belief that growth marketing needs to be “neutered, if not totally destroyed.” Lesson 1: Put creatives at the forefront. Brendan Lewis, Oatly’s EVP of global communications and public affairs, says it all started when global chief creative officer John Schoolcraft was tasked with turning a small […]
Insights From 1,200 Consumers: How Reviews Drive Local SEO Success [Webinar] via @sejournal, @lorenbaker
Join us for an exclusive event where we’ll unveil groundbreaking findings from GatherUp’s November 2024 survey of over 1,200 Americans. The post Insights From 1,200 Consumers: How Reviews Drive Local SEO Success [Webinar] appeared first on Search Engine Journal.
Holiday SEO Pitfalls To Avoid: Common Mistakes And How To Fix Them via @sejournal, @wburton27
With the holiday season approaching fast, don’t fall into common SEO traps. Learn how to avoid them and optimize your website for maximum sales. The post Holiday SEO Pitfalls To Avoid: Common Mistakes And How To Fix Them appeared first on Search Engine Journal.
SEO for Startups: How Startups Can Unlock Growth With SEO
SEO for startups can be overwhelming — but don’t let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. I’m an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; they’re now getting 15,300 clicks. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. I’ll cover why startups need SEO, a detailed step-by-step guide on how to do SEO for […]
5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Many people are surprised to learn that I am an introvert. I don’t get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. Because of this, the spaces we build at The Creative Collective and CultureCon consider not only the extroverts’ experiences, but also the ambivert and introverted experience. As you build out your next event or conference, it can be tempting to consider a very […]
WPForms Plugin Vulnerability Affects Up To 6 Million Sites via @sejournal, @martinibuster
A high-severity WPForms WordPress plugin vulnerability affects up to 6 million websites The post WPForms Plugin Vulnerability Affects Up To 6 Million Sites appeared first on Search Engine Journal.
Google Product Studio Rolls Out To Additional Countries via @sejournal, @brookeosmundson
Google expands Product Studio to additional countries, an AI-powered tool for creating standout product visuals, helping businesses enhance listings and drive results with ease. The post Google Product Studio Rolls Out To Additional Countries appeared first on Search Engine Journal.