December 2024 / 24 posts found
Google: Host Resources On Different Hostname To Save Crawl Budget via @sejournal, @MattGSouthern
Google recommends hosting website resources on CDNs or subdomains to preserve main site’s crawl budget for better indexing. The post Google: Host Resources On Different Hostname To Save Crawl Budget appeared first on Search Engine Journal.
How B2C Companies Leverage AI Marketing [Examples & Tips]
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% and boosted response rates by 3% across 10 campaigns for a Turkish bank in just three months. This is just a tiny glimpse of what’s actually out there. Ready to transform your B2C marketing? Keep reading for actionable tips, real-world success stories, and a curated […]
Advertising Metrics: How to Track Impact for Sustainable Business Growth
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can get it. Want a 20x ROAS? That’s possible, too. Just toggle a few levers — increase retargeting, run more discounts, reduce spend — and watch that ROAS number climb. The real problem is that ROAS only measures how efficiently you are at capturing existing demand […]
2025 SEO Trends: Top Predictions from 23 Industry Experts
Looking for guidance to create an SEO strategy in 2025? Discover the top SEO trends with predictions from 23 search experts.
Maximize SEO Efforts: How To Fix Website Issues That Drain Time, Money & Performance
Maximize your website’s performance by choosing the right hosting provider. Learn about the common problems and features to consider. The post Maximize SEO Efforts: How To Fix Website Issues That Drain Time, Money & Performance appeared first on Search Engine Journal.
Scan of 140K Sites Reveals Best WordPress Plugins via @sejournal, @martinibuster
Data from 140,000 WordPress sites reveals which plugins users judge to be the best and most trustworthy The post Scan of 140K Sites Reveals Best WordPress Plugins appeared first on Search Engine Journal.
Using Google Merchant Center Next For Competitive Analysis via @sejournal, @gilgildner
Boost your ecommerce sales with Google Merchant Center Next. Learn how this advanced tool can help you manage and optimize your product listings. The post Using Google Merchant Center Next For Competitive Analysis appeared first on Search Engine Journal.
The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar] via @sejournal, @lorenbaker
Join us for an exclusive webinar where industry experts from Rhapsody and Ceros reveal the strategies, trends, and tools that will shape marketing in 2025. The post The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar] appeared first on Search Engine Journal.
WooCommerce SEO: The Definitive Guide For Your Online Store via @sejournal, @coreydmorris
Drive sales and maximize your online presence with WooCommerce for WordPress. Learn how this plugin can provide the features you need for ecommerce success. The post WooCommerce SEO: The Definitive Guide For Your Online Store appeared first on Search Engine Journal.