December 2024 / 153 posts found
11 Important Elements to Include in Your Employee Handbook
In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was hired at based on the employee handbook. From vacation policies to dress codes to nondiscrimination policies, employee handbooks have given me a clear overview of the dos, don’ts, regulations, and expectations of my new role. They’ve also helped pique my excitement, especially when the company mission, values, and culture are laid out. Below, I’ll cover the importance of an employee handbook, nine essential elements to include, an employee handbook template, […]
How I Write Effective SOPs: A Complete Guide [+ Free Template]
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted the detailed checklists — they felt mechanical. But after seeing how the agency delivered seamless content for dozens of clients, I became a believer. Their SOPs transformed my workflow: clear research guidelines kept me focused, templates halved drafting time, and QA checklists caught errors before clients saw them. When I returned to freelancing, I created my own streamlined SOPs that keep my work consistent and […]
The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor. If you could smoosh all of their combined wisdom into your head, it would be like getting your… well… master’s in marketing. (Oh, hey. I just got the name.) Well, you can’t. Not until brain chips are a thing. Until then, you can do the next best thing: Check out 12 […]
Major Outage Hits OpenAI ChatGPT via @sejournal, @martinibuster
Major ChatGPT outage may be the largest ever. Both ChatGPT and the API completely down while SORA is only partially affected The post Major Outage Hits OpenAI ChatGPT appeared first on Search Engine Journal.
Revolutionizing Marketing: The Rise Of Situational Content Strategies via @sejournal, @Juxtacognition
Adapt your content strategy to the complexities of modern decision-making. Explore situational content strategies and connect with audiences in the right moment. The post Revolutionizing Marketing: The Rise Of Situational Content Strategies appeared first on Search Engine Journal.
10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond via @sejournal, @gregjarboe
Staying ahead has never been more crucial. Explore these actionable strategies and tactics to ensure your success in the new age of search. The post 10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond appeared first on Search Engine Journal.
Track Santa With NORAD & Google For Christmas Eve 2024 via @sejournal, @MattGSouthern
Track Santa’s location this Christmas Eve with the Google & NORAD Santa tracker apps, which are now live worldwide. The post Track Santa With NORAD & Google For Christmas Eve 2024 appeared first on Search Engine Journal.
Building the Right Foundation for Cornerstone Content — Here’s Everything I Know
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid. So, the cornerstone content model isn’t exactly ‘Moon Landing’ material. But, it did completely revolutionize how I think about and implement content strategy. As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Before then, it kinda felt like I was throwing content ideas at the wall until something, […]
17 Expert Tips For Content Writing In 2025 via @sejournal, @beacarlota17
Get insider knowledge from top content marketing professionals. Discover strategies and tips for creating impactful, attention-grabbing content in the age of AI. The post 17 Expert Tips For Content Writing In 2025 appeared first on Search Engine Journal.