May 2025 / 142 posts found

Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata via @sejournal, @theshelleywalsh

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Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata. The post Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata appeared first on Search Engine Journal.

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

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Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on one main writing principle: using plain language. For years, I turned complex health information into digestible content. I translated complicated vaccination schedules and lengthy health insurance policies into simple guidance for consumers. I still use plain language principles to write clear content. But I’ve also picked up some new tricks along […]

Forget Photoshop: Google AI Studio is the new editing powerhouse

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Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini’s new flash model, all you have to do is upload an image and describe what you want changed, all in text. Then, Google AI Studio handles the rest, editing your image. The best part? This tool is completely free. This is a game-changer for marketers who need quality visuals at scale. The speed at which we can now iterate is mind-blowing, and I’m obsessed with […]

The Overlooked Traffic Drop Caused by AI Overviews [Webinar] via @sejournal, @lorenbaker

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Join us for a tactical webinar that breaks down how to track, measure and respond to traffic loss caused by AI Overviews. The post The Overlooked Traffic Drop Caused by AI Overviews [Webinar] appeared first on Search Engine Journal.

Is SEO Still Relevant In The AI Era? New Research Says Yes via @sejournal, @MattGSouthern

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New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results. The post Is SEO Still Relevant In The AI Era? New Research Says Yes appeared first on Search Engine Journal.

Google Fixes AI Mode Traffic Attribution Bug via @sejournal, @MattGSouthern

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Google AI Mode traffic bug fixed after organic search was mislabeled as direct traffic in Analytics. The post Google Fixes AI Mode Traffic Attribution Bug appeared first on Search Engine Journal.

What makes a good website? Here are 16 things I look at [new data]

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Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today. Website trends and customer expectations change rapidly. It feels like yesterday when I worked in a leading website design agency. Back then, we encouraged clients to build a mobile-friendly website because it was the new thing. Before I knew it, we were building mobile-first websites as standard, then web apps. These days, mobile responsiveness is no longer a USP; it’s an expectation. I wanted this article to cover every component of what makes […]

Google’s CEO Says AI Overviews Website Referrals Are Increasing via @sejournal, @martinibuster

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Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do” The post Google’s CEO Says AI Overviews Website Referrals Are Increasing appeared first on Search Engine Journal.

Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features via @sejournal, @cshel

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Search engines now surface answers, not just links. This article covers how to structure your WordPress site for better visibility and authority. The post Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features appeared first on Search Engine Journal.

Video is vital to ecommerce marketing — here’s what marketers need to know

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Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten blocks of text can’t. It shows off your product and convinces people to buy fast. How can you make it work to your advantage? I’ll take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Video Marketing in […]
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