June 2025 / 139 posts found
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority via @sejournal, @MordyOberstein
Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week’s Ask An SEO. The post Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority appeared first on Search Engine Journal.
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum via @sejournal, @theshelleywalsh
Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search. The post Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum appeared first on Search Engine Journal.
Google Launches Offerwall To Expand Monetization Options via @sejournal, @MattGSouthern
Google’s new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy? The post Google Launches Offerwall To Expand Monetization Options appeared first on Search Engine Journal.
Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search via @sejournal, @MattGSouthern
Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility? The post Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search appeared first on Search Engine Journal.
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source Now, I love Stripe. Their product is tremendous in the world of payment processing, but this ad makes no sense. Not only is it confusing, but it’s missing all the elements that I think make for a good ad. The ad needs a refresh, and behavioral science can help. Since starting the Nudge podcast, I’ve regularly interviewed researchers and other experts in order to glean insights from psychology and apply them to marketing. And over […]
Demand Gen Vs. Lead Gen: What Every CMO Needs To Know via @sejournal, @brookeosmundson
Not all leads are created equal. Learn when demand gen or lead gen makes sense – and when it’s time to pivot. The post Demand Gen Vs. Lead Gen: What Every CMO Needs To Know appeared first on Search Engine Journal.
Query Fan-Out via @sejournal, @Kevin_Indig
Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it. The post Query Fan-Out appeared first on Search Engine Journal.
Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion via @sejournal, @MattGSouthern
Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. The post Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion appeared first on Search Engine Journal.
Secrets of savable content: How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years. Think about it. What kind of things do you save? If you’re like me, it’s photos of people and moments you don’t want to forget, maybe a ticket stub from a concert, or a shell from your favorite beach. And, of course, we all try to save money and time. We save things we consider important — things we want easy access to in the future. The same rings true of savable content or […]
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. To be clear, I still see my own brain and approach as a competitive advantage. That hasn’t changed, but two things have shifted: First, AI algorithms have become more advanced and intuitive, making it easier to get better output. Second, I’ve learned how to train AI tools in my voice and perspective consistently enough that […]