July 2025 / 128 posts found
5 best CRMs for nonprofits in 2025
Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams. These unique demands require tools that go beyond traditional customer management. That’s where nonprofit-tailored CRM (Customer Relationship Management) systems come into play. Designed to centralize data, streamline outreach, and automate administrative tasks, CRMs help nonprofit organizations better retain donors, personalize communications, and ultimately amplify their mission. According to a 2024 Nonprofit Digital Investments Report from NTEN, 14% of…
Rare Beauty’s “anonymous insider” spills the tea on their new Substack
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional music criticism and more “hey, this album was great, give it a listen.” That’s not the only off-label use for Substack. Today’s master of marketing is also a Substack fan — and she took a big risk with it. Meet the Master MacKenzie Kassab Director of Creative Strategy, Rare Beauty Claim to fame: Launched Rare Beauty’s “semi-authorized” Substack newsletter Lesson […]
Is It Time To Remove Focus From Average Position In GSC? via @sejournal, @TaylorDanRW
Traditional ranking metrics are less reliable in today’s AI-driven SERPs. Understand why average position misleads and what to track instead. The post Is It Time To Remove Focus From Average Position In GSC? appeared first on Search Engine Journal.
Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright via @sejournal, @theshelleywalsh
In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust. The post Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright appeared first on Search Engine Journal.
AI predictions that will completely change marketing — and life — in 2025
For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago. I’ve watched reasoning models solve problems that stump PhD mathematicians. What I’m seeing isn‘t just incremental improvement; it’s a complete phase change. After countless hours testing ChatGPT against Claude, Gemini 2.0, and similar AI competitors, I’m convinced 2025 will be the year AI goes from “cool tool” to “fundamental infrastructure.” Here are my six predictions, as well as tactical steps marketers can […]
Your Reviews Are Ranking You (Or Not): How to Stay Visible in Google’s AI Era
Learn the importance of reviews for local SEO. Find out how reviews impact conversion and search ranking in the age of AIO. The post Your Reviews Are Ranking You (Or Not): How to Stay Visible in Google’s AI Era appeared first on Search Engine Journal.
Brave Search API Now Available Through AWS Marketplace via @sejournal, @martinibuster
The Brave Search API is now available in Amazon’s new AI Agents and Tools category in the AWS Marketplace. The post Brave Search API Now Available Through AWS Marketplace appeared first on Search Engine Journal.
The Biggest Lessons I Learned From the HCU So Far
Struggling to recover from Google’s HCU updates? Learn data-backed strategies to protect your site by understanding topical radius and helpful content signals.
Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool via @sejournal, @martinibuster
Wix announced a new tool that reports AI visibility, benchmarks competitors, and tracks AI-driven queries and traffic The post Wix Announces AI Visibility Overview Citation & Sentiment Tracking Tool appeared first on Search Engine Journal.
Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitors via @sejournal, @martinibuster
Cloudflare report shows that, of customer‑identified DDoS attacks, 63% are competitor‑led and 5% are self‑inflicted. The post Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitors appeared first on Search Engine Journal.