December 2025 / 128 posts found
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up a conversation, and I discovered an entire pharmacopeia of tough pills to swallow. “I love talking smack about marketing!” she grinned. I asked for three of the bitterest truths that marketers need to hear. And, folks… it’s time to take your medicine. Moni Oloyede Founder, Educator at MO MarTech Fun fact: Moni hails from the same town as Edward Norton, Aaron McGruder, Christian Siriano, and Druski. (Do you know it […]
Signal Vs. Noise: Predicting Future Impact Of Content Marketing
A strategic look at marketing measurement, bridging data, storytelling, and influence to turn performance reporting into organizational leverage. The post Signal Vs. Noise: Predicting Future Impact Of Content Marketing appeared first on Search Engine Journal.
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? via @sejournal, @brookeosmundson
Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit. The post Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? appeared first on Search Engine Journal.
Google Reports Search Console Page Indexing Report Delays via @sejournal, @MattGSouthern
Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue. The post Google Reports Search Console Page Indexing Report Delays appeared first on Search Engine Journal.
Google Connects AI Overviews To AI Mode On Mobile via @sejournal, @MattGSouthern
Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page. The post Google Connects AI Overviews To AI Mode On Mobile appeared first on Search Engine Journal.
Pragmatic Approach To AI Search Visibility via @sejournal, @martinibuster
AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers The post Pragmatic Approach To AI Search Visibility appeared first on Search Engine Journal.
AI Poisoning: Black Hat SEO Is Back
New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared first on Search Engine Journal.
Use the Ick to Create Better Marketing
Our expert this week has a few hot takes. Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” While that doesn’t sound like the best lesson to open a marketing newsletter, stay with me. I swear this isn’t a I’m-quitting-my-job-to-work-on-a-goat-farm hail mary. It actually has more to do with foundational marketing than you think. Meet the Master Cristina Jerome Creative Strategist and Founder, Off Worque Claim to fame: Leading social for Topical’s infamous Faded Eye mask campaign. Fun fact: She was the voiceover for the Topical’s brand campaign […]