December 2025 / 116 posts found
5 SEO keyword research tools that help teams show up in search
SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That SEO strategy is crucial — nearly one-third of internet users 16 or older discover new brands through search engines. The good news is that many free SEO keyword research tools exist. Teams can build a powerful keyword strategy without spending a dime. In this guide, I’ll share the best free and affordable SEO keyword research tools I’ve tested, explain how to use them step-by-step, and show how HubSpot helps you […]
A Guide to Web Guide: Our Hybrid Search Future
Is Google Web Guide the future of search? Dr. Pete analyzes Google’s new hybrid search interface, breaking down the 10 types of “query fan-out” that drive results and explains why search marketers need to prepare for a more conversational search style.
How To Track User Journey In GA4 To Make SEO Wins More Visible via @sejournal, @bngsrc
User-behavior insights from GA4 help prioritize the improvements that drive measurable gains instead of surface-level traffic wins. The post How To Track User Journey In GA4 To Make SEO Wins More Visible appeared first on Search Engine Journal.
Why Google’s Spam Problem Is Getting Worse
Why Google’s focus on AI products is weakening traditional spam enforcement and reshaping risk for legitimate publishers and SEOs. The post Why Google’s Spam Problem Is Getting Worse appeared first on Search Engine Journal.
Why Your AI Agent Keeps ‘Hallucinating’ (Hint: It’s Your Data, Not The AI) via @sejournal, @purnavirji
Most “AI hallucinations” trace back to broken data hygiene. This guide shows how to clean, test, and own your data before it derails ROI. The post Why Your AI Agent Keeps ‘Hallucinating’ (Hint: It’s Your Data, Not The AI) appeared first on Search Engine Journal.
20 SEO Experts Offer Their Advice For 2026 via @sejournal, @theshelleywalsh
These expert insights show SEO marketers and decision-makers exactly where to focus in 2026 to protect organic visibility and turn discovery into real business impact. The post 20 SEO Experts Offer Their Advice For 2026 appeared first on Search Engine Journal.
Google Explains Why Staggered Site Migrations Impact SEO Outcome via @sejournal, @martinibuster
Google’s John Mueller explains that staggered site migrations may impact how the site is understood The post Google Explains Why Staggered Site Migrations Impact SEO Outcome appeared first on Search Engine Journal.
Google AI Mode & AI Overviews Cite Different URLs, Per Ahrefs Report via @sejournal, @MattGSouthern
Ahrefs data suggests Google’s AI Mode and AI Overviews often align on meaning while citing different URLs. The post Google AI Mode & AI Overviews Cite Different URLs, Per Ahrefs Report appeared first on Search Engine Journal.
Cloudflare Report: Googlebot Tops AI Crawler Traffic via @sejournal, @MattGSouthern
Cloudflare’s sixth annual Year in Review reveals how AI crawlers, security threats, and traffic patterns changed in 2025. The post Cloudflare Report: Googlebot Tops AI Crawler Traffic appeared first on Search Engine Journal.
Google Warns Noindex Can Block JavaScript From Running via @sejournal, @MattGSouthern
Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering and JavaScript execution, blocking changes. The post Google Warns Noindex Can Block JavaScript From Running appeared first on Search Engine Journal.