December 2025 / 116 posts found
“AI is bad at being cool”
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of. Six HubSpotters share some of their “why didn’t I do this sooner?” moments from the past 12 months, from rethinking how they use AI to backing unmeasurable bets. If you could go back to January 2025, what would you tell yourself to stop overthinking? Adam Biddlecombe, Lead marketer, AI media strategist “Stop overthinking AI. It is exciting, easily the biggest technological shift of my lifetime, but so many use cases are still experimental […]
AI-powered email content suggestions that actually convert leads
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts. But there’s a huge difference between emails that sound good and emails that perform. In this guide, we’ll cover how to use AI email content suggestions to deliver stronger open rates, higher click-throughs, and measurable revenue impact. Table of Contents What AI-Powered Email Content Suggestions Are and Why They Matter Best AI Tools for Email Content Suggestions How to Set Up AI […]
Level Up Your SEO Strategy with a Product Mindset — Whiteboard Friday
Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a “product mindset” can bridge the gap between SEOs and developers. Learn how to leverage sprint planning and discovery meetings, bundle tasks into larger projects, and build MVPs to prove value and get your initiatives prioritized.
When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns
Standard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs. The post When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns appeared first on Search Engine Journal.
How People Use Copilot Depends On Device, Microsoft Says via @sejournal, @MattGSouthern
Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop. The post How People Use Copilot Depends On Device, Microsoft Says appeared first on Search Engine Journal.
Google Updates Search Live With Gemini Model Upgrade via @sejournal, @martinibuster
Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini model, possibly complicating SEO. The post Google Updates Search Live With Gemini Model Upgrade appeared first on Search Engine Journal.
PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads via @sejournal, @brookeosmundson
This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams. The post PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads appeared first on Search Engine Journal.
SEO Pulse: December Core Update, Preferred Sources & Social Data via @sejournal, @MattGSouthern
Google’s December 2025 core update leads this week’s SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console. The post SEO Pulse: December Core Update, Preferred Sources & Social Data appeared first on Search Engine Journal.
Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? via @sejournal, @rollerblader
In this Ask an SEO, Adam Riemer examines why digital PR delivers a stronger business case than link-driven tactics built for ranking manipulation. The post Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? appeared first on Search Engine Journal.
Ask A PPC: What Are Learning Periods In Digital Marketing? via @sejournal, @navahf
This week’s Ask a PPC digs into how learning periods influence auction dynamics, conversion modeling, and the predictability of performance shifts. The post Ask A PPC: What Are Learning Periods In Digital Marketing? appeared first on Search Engine Journal.