I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldn’t quantify a single sale from two million visitors. I had no idea how to generate a keyword strategy for buyers. I learned my lesson the hard way. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. Using buyer journey keywords, I can better quantify the value […]

Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly can’t remember the last time I made a purchase without some online research first. Earlier today, I fell down a Google rabbit hole looking for bulk-dried tortellini. Last fall, it was a new MacBook. By the time I was searching for the best deal on a MacBook, I had already done the bulk of my research — […]

No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space. In this post, we’ll cover: The Buyer’s Journey and What It Means in Marketing Why It’s Important to Create […]

Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business. Understanding a customer’s buying cycle is how you can have the right marketing for a successful commerce site. Online Buying Cycle The online buying cycle is very similar to the original buying cycle; however the key difference is the online buying cycle occurs online. Because it is online; many ecommerce sites and brands will utilize social media platforms and email marketing as marketing tools to help market and sell […]

Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it’s going to be very hard to end up at your destination without a scratch. Below, we’ll cover some data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research. So let’s dive right in. Statistics on the Growth of Online Shopping According to Statista, online shoppers have increased from 209 million in 2016 to 230 million in 2021. While […]