Content Marketing / 127 posts found
11 Classic Examples Of Exceptional Jingle & Slogan Writing via @sejournal, @searchmastergen
Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them. The post 11 Classic Examples Of Exceptional Jingle & Slogan Writing appeared first on Search Engine Journal.
10 Big Ways Infographics Benefit Your Content Strategy via @sejournal, @rio_seo
Whether you’re just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here’s why. The post 10 Big Ways Infographics Benefit Your Content Strategy appeared first on Search Engine Journal.
10 Creative Whitepaper Ideas To Score Big With Your B2B Audience via @sejournal, @alexanderkesler
Tired of the same old B2B whitepapers? These ideas will help your content stand out and drive more leads. The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal.
7 Content Marketing Metrics to Consider for Continued Success
No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door? Traditionally, your sales team will engage with your potential customers, sending emails, making phone calls, and visiting them in person depending on the nature of your business. Though this approach is often effective, is it the most efficient use of your employees’ time? Many successful businesses have decided […]
What is the Buyer’s Journey?
The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations, steering clear of aggressive and inauthentic sales tactics. That said, your business will need to adapt to the changing times and communicate with empathy to encourage […]
Who Is the New B2B Buyer and How Do You Connect with Them?
We all know that Millennials are out-of-control college kids doing shots on Spring Break. And Gen Z are the 10-year-olds currently being raised by TikTok, right? Hold onto your hats: The youngest Millennials are in their late-twenties. The oldest Gen Zs are 25 — that means they’re out of school and in the workforce. These two demographics are the fastest-growing cohort of B2B buyers. And they don’t think like Boomers or Gen Xers. So how do B2B marketers reach these mysterious digital natives? Here are a few pointers. How to Connect with the New B2B Buyer You don’t need the […]