Digital Advertising / 57 posts found
What Advertisers Need To Know About The ‘AMERICA Act’ Bill via @sejournal, @brookeosmundson
Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition. The post What Advertisers Need To Know About The ‘AMERICA Act’ Bill appeared first on Search Engine Journal.
How To Keep Your Job Safe From ChatGPT & AI via @sejournal, @AdWorldOfficial
With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won’t. The post How To Keep Your Job Safe From ChatGPT & AI appeared first on Search Engine Journal.
Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites via @sejournal, @martinibuster
@automattic The post Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites appeared first on Search Engine Journal.
What Is Paid Media: Types & Examples via @sejournal, @brookeosmundson
Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works. The post What Is Paid Media: Types & Examples appeared first on Search Engine Journal.
Google Makes Audio Ads Available To All Advertisers via @sejournal, @MattGSouthern
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion via @sejournal, @BrianFr07823616
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. One of the most common ways it is perpetrated is via PPC fraud, in which […]
Picking The Right SEM Operation: Legits Vs. Hacks via @sejournal, @jonkagan
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts. The post Picking The Right SEM Operation: Legits Vs. Hacks appeared first on Search Engine Journal.
4 Reasons Click Volume Decreases & What To Do via @sejournal, @brookeosmundson
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To Do appeared first on Search Engine Journal.
Google Display & Video 360 Launches New Custom Bidding Options via @sejournal, @MattGSouthern
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.