Digital Marketing / 281 posts found
6 Tips to Design Engaging Presentations for Employee Training
Slide-based courses can be great for delivering knowledge company wide. What matters, though, is if you can keep your employees engaged with these training materials. Otherwise, learners won’t be able to retain new knowledge, and training won’t work. To avoid ‘death by PowerPoint’ and provide employees with a meaningful learning experience, you can follow these … The post 6 Tips to Design Engaging Presentations for Employee Training appeared first on Digital Agency Network.
5 Ways to Build B2B Content That Resonates With Your Audience, and Why They Work
B2B marketing has a content problem: there’s more of it all the time… and the people we actually want reading it have started tuning it all out. We can’t exactly stop the content deluge (look, we’re even contributing to it right now!), so instead we’ve got to figure out: Why are decision makers tuning out content? How can we keep them from tuning out ours? Why isn’t B2B content resonating? LinkedIn-Edelman helped answer this first question in their 2021 B2B Thought Leadership Impact Study. Their conclusions aren’t really all that surprising. Decision makers can really appreciate good thought leadership content […]
Best Automotive Marketing Agencies in the USA
Automotive marketing agencies in the USA shape the future of marketing for automotive brands. Collaborating with the best agencies helps you gain market insight, create effective strategies, and increase revenue. The USA comes forwards as a growing marketplace for the auto industry. Each year, automotive brands sell billions of cars worldwide. Therefore, you should build … The post Best Automotive Marketing Agencies in the USA appeared first on Digital Agency Network.
Free CRM Tools for Small Businesses & Startups in 2022
Do you want to advance your sales process but you are tight on a budget? This article will guide you to find the best free CRM software for your small business! If you ended up here, you are probably aware of your small business needs in managing the relationship with your customers. As your business … The post Free CRM Tools for Small Businesses & Startups in 2022 appeared first on Digital Agency Network.
B2B Marketing News: Top B2B Demand Gen Priorities, Instagram’s New Ad Format, Podcasting Ad Spend Rises, & LinkedIn’s New Tech Marketing Guide
B2B Marketers’ Biggest Demand Generation Challenges 68 percent of B2B marketers say that email is their top channel choice for demand generation efforts, followed by organic social at 39 percent, paid social at 36 percent, and website or blog efforts also with 36 percent — one of several findings of interest to digital marketers contained in newly-released survey data. MarketingProfs Study: Global Contextual Ad Market To Hit $335B By 2026 The global contextual advertising market is expected to reach nearly $200 billion in 2022, and $64.6 billion in the U.S., with increases forecast to top $335 billion by 2026, while […]
Ongoing Optimization: Strategic SEO Tips For B2B Marketers In 2022
How can B2B marketers improve their search engine optimization (SEO) strategies and focus in the fast and furious digital landscape of 2022? The search marketing arena has always been one of swift changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a handful even for top B2B optimization professionals. Don’t let the complexities that SEO efforts sometimes entail deter you, however, as there are still bountiful and easy-to-achieve benefits for the B2B marketer in many aspects of optimization. Let’s jump right in and take a look at some of the SEO tactics B2B […]
Increasing CRO with Customer Communication
One undeniable aspect of being a part of a business is customer communication. At some point in every customer journey, you will need to define when, where & how your consumers will connect with your brand. In B2C markets, the way your target audience reaches your inbox, comments, or DMs is different from that of … The post Increasing CRO with Customer Communication appeared first on Digital Agency Network.
Food Delivery, Vaccines, Rapid-Test: A Glimpse of COVID’s Impact on Search and SEO
Behind every keyword query is a user’s search intent; the reason a person typed a string of words into the search bar. Check out this analysis from Semrush, the digital marketing platform, to see how people’s relationship to the pandemic changed over time. Want even more SEO trends and traffic benchmarks? Download the complete Semrush … The post Food Delivery, Vaccines, Rapid-Test: A Glimpse of COVID’s Impact on Search and SEO appeared first on Digital Agency Network.
How Startups Raise Money Using the 70-20-10 Method
As a founder, you’re probably always on the lookout for the next best thing that’s going to help you raise money. The 70-20-10 method can not only help boost performance but can also transform your ROI. Those who have used this method usually outperform their competition by a margin of 10-20%. It’s often called the … The post How Startups Raise Money Using the 70-20-10 Method appeared first on Digital Agency Network.