Digital Marketing / 248 posts found
10 Google Ads Strategy Mistakes That Will Put You Out of Business (And How to Fix Them)
A solid Google Ads Strategy is great for boosting leads and sales. With transparent and instantaneous results, the benefits can be plentiful. This is a digital marketing strategy that can bring great results with patience and care. That’s why Google Ads should be an important part of your marketing strategy. But before you rush into … The post 10 Google Ads Strategy Mistakes That Will Put You Out of Business (And How to Fix Them) appeared first on Digital Agency Network.
Three of the Biggest Opportunities to Elevate B2B Marketing in 2022
Even if 2020 and 2021 didn’t throw buckets of uncertainty, accelerated digital transformation and massively shifting buyer behaviors and expectations on marketers in the business to business world, B2B marketing is not without challenges. From “boring to boring” to woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar. For example, 90% of B2B companies feel their customers completely believe in and rely upon their commitments, but in the professional services industry only 67% believe that. It’s even lower in the financial services industry at 57%. Forrester I think you’ll agree […]
Who Is the New B2B Buyer and How Do You Connect with Them?
We all know that Millennials are out-of-control college kids doing shots on Spring Break. And Gen Z are the 10-year-olds currently being raised by TikTok, right? Hold onto your hats: The youngest Millennials are in their late-twenties. The oldest Gen Zs are 25 — that means they’re out of school and in the workforce. These two demographics are the fastest-growing cohort of B2B buyers. And they don’t think like Boomers or Gen Xers. So how do B2B marketers reach these mysterious digital natives? Here are a few pointers. How to Connect with the New B2B Buyer You don’t need the […]
11 Clever Fall Marketing Ideas to Engage with Your Audience
What’s not to love about fall? It’s the season for cooler weather, warm-colored leaves, football games, festivals, and pumpkin spice lattes. Autumn also takes everyone a step closer to the busy end-of-the year holiday season. With so much going on, fall can be a great time to grow your business. It’s your chance to win […]
5 Timely B2B Marketing Tips I’ve Learned From 15 Years As A Remote Worker
With hybrid and remote work here to stay and digital-first marketing on the rise, how can B2B marketers make the most of these important shifts? Although I’ve written about remote work before, in pieces including “Remote Communication Opportunities For B2B Marketers,” “Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer,” and “Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing,” the permanent changes to where and how we work have significant implications that will affect B2B marketers forever, so it’s time to reassess. Let’s take a close look at five ways B2B marketers […]
Voice is the Future of Marketing and the Future is Coming Faster than You Think
At the foundation of all marketing should be one thing: connecting with your target audience. If you’re not connecting, you’re not successfully communicating and you’re certainly not successfully marketing. In our current world, limited by COVID-19 restrictions and protocols, we’ve seen marketing change. But while some methods of marketing have been given the boot, other … The post Voice is the Future of Marketing and the Future is Coming Faster than You Think appeared first on Digital Agency Network.
Video Resume: Tips for Making a Stunning One
A video resume, or a video CV, has become a very common tool for job seekers. The idea behind this recording is to promote a job seeker. A video resume is basically a recording of your resume, which includes the most relevant details. Your objective is to get a job in your chosen industry, and … The post Video Resume: Tips for Making a Stunning One appeared first on Digital Agency Network.
B2B Marketing News: Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar
LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring Microsoft’s LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video features for the flexible hosting and management of online events, adding to the platform’s creator features, LinkedIn (client) recently announced. TechCrunch Social Media Forecast to Overtake TV in Ad Spend This Year A robust 14.8 percent annual growth rate for social media advertising spending over the 2021 through 2024 period tops online video’s 14 percent and paid search’s 9.8 percent, […]