Email marketing for restaurants can be challenging with all its unique responsibilities. You’re managing fluctuating customer traffic, promoting time-sensitive specials and events, coordinating reservations across multiple channels, competing for attention in crowded local markets, and building loyalty programs that keep diners coming back. Email marketing tools solve these problems by automating reservation confirmations, segmenting customers by dining preferences and visit frequency, and promoting specials when customers are most likely to book. The right platform helps you fill tables during slow periods, increase average order values, and turn one-time visitors into regulars. In this guide, you‘ll find a detailed comparison table […]

Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously. Email marketing addresses these challenges by enabling agents and brokerages to deliver personalized property listings, market updates, and timely follow-ups that keep prospects engaged throughout their home-buying or selling journey. This post provides a comprehensive comparison of the best email marketing tools for real estate businesses, including detailed feature breakdowns, pricing information, and a structured guide to help you choose the right platform. We’ll compare tools and share how HubSpot has […]

Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades. Email marketing tools solve these problems by automating tax deadline reminders, segmenting clients by service type, and keeping you connected with clients year-round—not just during tax season. The right platform helps you stay top-of-mind, cross-sell advisory services, and generate more referrals without adding hours to your day. In this guide, you‘ll find a detailed comparison table of 12 email marketing platforms, feature breakdowns […]

Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex, multi-audience campaigns while delivering personalized experiences at scale. Email marketing remains the most preferred communication channel for prospective students during the college application process, with 55% preferring email over text messages (33%). The education industry also achieves an average email open rate of 28.5% — among the highest across all sectors — making email marketing an essential tool for enrollment management and student engagement. This…

Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up on treatment plans, and regulatory concerns, dental practices face unique marketing challenges, and analog outreach methods often fall short of tackling them. Thankfully, email marketing offers a scalable channel to stay top-of-mind, educate patients, and boost retention across hygiene, referrals, or specialty procedures by automating appointment reminders, personalizing treatment follow-ups, and segmenting patients based on their dental health needs. In fact, the average email open rate for dental practices hovers around 40%, showing email marketing is a highly effective avenue […]

Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from those in other sectors. These challenges include managing long sales cycles that span months, coordinating service appointment reminders based on mileage and time intervals, and maintaining customer relationships that generate repeat business over decades rather than weeks. Email marketing tools solve these industry-specific challenges by automating service reminders, segmenting customers by vehicle type and purchase history, scoring leads based on engagement levels, and integrating with dealership management systems to create seamless customer experiences. This comprehensive guide includes a […]

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn’t magic. Just algorithms working with behavioral data. But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data. And what better channel to invest in privacy-first communication than email? A channel where users opt in to get personalized customer experiences. I’ll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay […]

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives. So, I’ll dive deep into what inbound and outbound emails are and how they differ. I’ll also share some examples and insights from other experts. Table of Contents What is inbound email marketing? What is outbound email marketing? […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. What keeps you up at night? If one of those things is building an email list, you’re not alone, my friend. I spent years (and lost MANY thousands of dollars) procrastinating my own email list, and I know how to get to the other side. My name is Amy, and I’ve made a career out of helping businesses grow their online presence, especially through email marketing. To be able to work from anywhere in the world, create my own […]