Internet Marketing / 3353 posts found

10 best email marketing tools for financial service businesses in 2025

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Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity, personalized advice, ongoing service relationships, and layered compliance. The challenge? CRM needs in the financial services industry are uniquely demanding. Firms must track high-value clients, nurture relationships over long horizons, monitor referrals and regulatory touches, segment based on asset classes or risk profiles, deliver timely compliance-safe email communication, and do all of this while maintaining a polished, secure, and scalable marketing system. That’s where a thoughtful email marketing tool (or CRM with strong email capabilities) becomes […]

6 best email marketing tools for cleaning companies in 2025

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Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely demanding. Cleaning businesses juggle high-volume recurring work, on-the-move teams, location-based services, spot‐jobs, and varying customer preferences, all while trying to deliver consistent quality and timely communication. Generic CRMs often struggle to meet these demands: they lack effective route optimization, mobile crew updates, recurring job automation, and field-to-office synchronization capabilities. That’s where industry-aware CRMs become a solution. A properly configured CRM becomes your operational backbone.…

10 best email marketing tools for event planning businesses in 2025

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Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them over time. The challenge? CRM needs in the event-planning industry are uniquely demanding. Event-planning businesses must juggle multiple stakeholders (clients, vendors, attendees, and sponsors), shifting timelines, varied event formats (virtual, hybrid, and live), and the need to both scale and personalize communications — all at once. Generic CRMs often struggle to meet these demands: they don’t always support multi-channel attendee journeys, complex registration flows, sponsor and vendor tracking, or the seamless follow-up needed to turn […]

Loop Marketing vs Inbound Marketing: How they work together

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TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound’s customer-first foundation. Layer loop onto your existing inbound assets with AI-powered personalization, multi-channel distribution, and real-time testing, starting with whichever stage addresses your biggest bottleneck. If you’ve heard about loop marketing and wondered whether it replaces the inbound methodology you‘ve spent years mastering, I have good news: it doesn’t. Loop marketing builds on inbound‘s foundation, bringing it into the AI era with personalization, multi-channel amplification, and […]

Marketing is removing barriers: Lessons from a destination marketing expert

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If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions. But it’s not all black cats and broomsticks. Today’s master oversees year-round tourism marketing for one of the US’s oldest and most history-rich towns — and also one of the largest Halloween destinations in the world.   Ashley Judge Executive director, Destination Salem Fun fact: Ashley lives on the same street as the iconic Ropes Mansion (aka Allison’s house in Hocus Pocus) and gives away 1,500 pieces […]

6 best email marketing tools for consulting firms in 2025

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If you run or market a consulting firm, you already know email isn’t just a channel — it’s your relationship lifeline. Your prospects don’t buy impulsively; they engage and evaluate your thought leadership, collaboration, and expertise for months. That’s why email marketing for consulting firms differs from that of B2C or e-commerce companies. You manage long sales cycles, high-value deals, and multiple stakeholders. Without the right email tools, staying top of mind can turn into a manual grind of segmenting contacts by industry, sending follow-ups, syncing data between CRMs, and tracking which campaigns actually influenced revenue. The right email marketing […]

7 best email marketing tools for ecommerce businesses in 2025

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As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black Friday and Cyber Monday, and competing for attention in crowded inboxes teeming with promotional emails. How do you win back shoppers who add items but never complete their purchase? Email marketing software solves these challenges by automating cart recovery sequences, segmenting customers based on purchase patterns, and personalizing product recommendations at scale. The payoff is huge: Ecommerce has the highest email marketing ROI of any industry: $45 for every $1 spent, according to data from Litmus. Ecommerce company Spocket doubled […]

5 best email marketing tools for property management businesses in 2025

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Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property owners expect market insights and portfolio performance updates — all requiring different messaging, timing, and tone. Email marketing tools for property management solve this multi-audience marketing challenge through advanced segmentation and automation that keep communications organized and effective. But how do you know which tool is the best for your unique business? In this article, we’ll compare the best email marketing tools for property managers, including a comparison table, detailed feature breakdowns, a step-by-step selection guide, and answers […]

4 best email marketing tools for nonprofit businesses in 2025

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Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email marketing software addresses these challenges by automating donor segmentation, personalizing communications without manual effort, tracking engagement across the donor lifecycle, and centralizing donor data in one platform. This article compares the best email marketing tools for nonprofit organizations in 2025. You’ll find a comparison table of top platforms, detailed feature breakdowns for each tool, guidance on selecting the right software […]

The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]

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Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development. Even though buyer personas are highly effective, they often miss the helpful context that marketers need to effectively serve the various identities their ideal customers possess. As a result, personas aren’t converting certain consumers at the rates that they could be. In this post, I’ll share where traditional buyer personas miss the mark and how to fix it. Table of Contents The Gap in Most Buyer Personas Consumer identities are often part of […]
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