Internet Marketing / 3390 posts found
AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated summaries. It might be challenging to get everyone in agreement on what’s what, but let’s try. AEO and GEO are not going away, and the faster the industry can align on what these acronyms mean, the better. From a strategic perspective, it doesn’t matter that much since all SEO specialists should already be laying the foundations for AEO, […]
Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and continuously optimize processes. The shift is already well underway. According to HubSpot’s 2025 State of Marketing Report, 92% of marketers say AI has already impacted their roles. Businesses adopting connected CRMs and unified AI systems are seeing measurable gains in speed, accuracy, and customer experience. AI workflow automation software bridges gaps between marketing, sales, service, and operations — scaling processes without […]
Building systems of trust in the age of AI while staying human at heart
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many teams well but was now struggling to meet new expectations, complexity, and scale. Seeing both sides changed how I approached this work. Advocacy is often misunderstood. It can be seen as simple or administrative because so much of its complexity lives behind the scenes. But once you look closely, you […]
How to Diagnose and Fix Google Maps Ranking Drops
Lost rankings or calls from your Google Business Profile? Learn a step-by-step process to confirm a drop, find the real cause, and recover your local rankings fast.
Consistent brand voice: How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketing glory when people can name your brand from the first sentence of an article, social media caption, or even live chat. A big part of this comes back to maintaining a consistent brand voice across all channels, teams, and formats. Consistent branding ensures all your marketing and communication sounds like one cohesive thing, not several disjointed versions of it. And when done right, consistent brand voice builds recognition, trust, and customer confidence and makes collaboration […]
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year. You can also check out the hard-won lessons my colleagues learned from the rollercoaster that was 2025. What is the one thing you are betting AI will finally be able to do for you in 2026 that it cannot quite nail today? Adam Biddlecombe, Lead marketer, AI media strategist “Honestly, I am just praying for seamless integration with Sheets. I have […]
SEOs Should Not Dismiss Geo for Being Low-Traffic
Is it GEO, AI SEO, or just SEO? Regardless of the label, optimizing for LLMs is critical in 2025. Learn how you can reframe your existing tactics, why your off-site content strategy is critical, and what questions you should be asking when considering whether to focus on GEO.
Loop Marketing software that grows with your business strategy
AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to reshaping how we connect with consumers, almost everything is different from just a couple of years ago. A new age calls for a new playbook called Loop Marketing, and a new playbook calls for new tools. Keep reading to learn more about Loop Marketing software and its playbook so your business can seamlessly adapt to the new age of marketing. Table of Contents What is Loop Marketing software? Loop Marketing Software for the Express Stage Loop Marketing Software for the […]
5 SEO keyword research tools that help teams show up in search
SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That SEO strategy is crucial — nearly one-third of internet users 16 or older discover new brands through search engines. The good news is that many free SEO keyword research tools exist. Teams can build a powerful keyword strategy without spending a dime. In this guide, I’ll share the best free and affordable SEO keyword research tools I’ve tested, explain how to use them step-by-step, and show how HubSpot helps you […]
A Guide to Web Guide: Our Hybrid Search Future
Is Google Web Guide the future of search? Dr. Pete analyzes Google’s new hybrid search interface, breaking down the 10 types of “query fan-out” that drive results and explains why search marketers need to prepare for a more conversational search style.