Internet Marketing / 3417 posts found
What is ChatGPT Atlas? — Whiteboard Friday
What is ChatGPT’s Atlas? Charlie Marchant explains OpenAI’s new AI-powered browser, its “Agent Mode” capabilities, and the pros and cons of using it.
If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray
Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in 2026’s evolving search landscape.
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics. This post explores how the most successful teams are optimizing performance in 2026, and which KPIs they trust most to guide their decisions. Table of Contents Why Performance Optimization Matters in 2026 The Top Marketing KPIs to Track in 2026 Marketing Optimization Trends to Expect in 2026 How to Optimize Marketing Performance Why Performance Optimization Matters in […]
How to Make Every Click Count with Search Experience Optimization
Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.
The gentlemen’s agreement that netted 210,000 subscribers. [Steal this play.]
“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!” If you make videos, podcasts, or social media posts, you know you should be encouraging engagement. But if doing so makes you feel like you need a shower, this story is for you. Today, the producer of My First Million shares how they turned boring engagement farming into shared language that their audience willingly (and joyfully) spreads — netting 200k subscribers in the process. The team calls it “The Gentlemen’s Agreement.” And you should absolutely […]
Why Loop Marketing matters in 2026, according to our State of Marketing report
HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate and prepare for a relaxed 2026? Barely. The current state of marketing mirrors what happens to an Olympic athlete who hits a personal best — the reward is a higher bar. Coaches expect more. Training intensifies. When everything goes well, expectations and performance pressure keep rising. So marketing teams succeed, but they succeed inside systems that demand speed, iteration, and tight data feedback cycles. All of this makes Loop Marketing more relevant than ever heading […]
Best loop marketing tactics for the era of AI-powered marketing
Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That’s why HubSpot introduced loop marketing tactics, a four-stage framework designed to help you adapt and grow in the AI era. Unlike traditional funnels that assume buyers follow a linear path, Loop Marketing creates continuous cycles of learning and optimization that become sharper with every use. In this guide, I‘ll break down exactly what loop marketing tactics are, why they outperform funnels, and how to implement them step-by-step, even if you’re […]
Vibe Coding Your Own SEO Tools — Whiteboard Friday
Ready to learn how to “vibe code” custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.
SEO audits: How to conduct one that drives traffic growth [+ checklist]
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions. Businesses and SEO teams should create audits to identify opportunities that advance business goals and growth. A modern audit goes beyond identifying issues that further traditional blue-check rankings in Google Search. With AI search reshaping how users discover brands, marketers now need to evaluate entity signals, brand visibility in AI […]
What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI. The shift is called Answer Engine Optimization, or AEO. Some practitioners also refer to it as AI engine optimization, and both terms are used interchangeably. But what does it mean to optimize your content for AI engines? I’ll explain. Table of Contents What is answer engine optimization? AEO versus SEO AEO versus GEO Which Answer Engines Should You Optimize For? How […]