Internet Marketing / 2928 posts found
9 Business Challenges Every Small Business Struggles With (And How to Fix Them)
In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure from 2019 to 2023 (for companies started only half a decade ago) is a scarily small 12.1%. This means that between 2018 and now, starting a small business hasn’t been the easiest task; if anything, it tells us that maintaining a business is a hell of a lot harder than starting one. With this potential fate looming over small business […]
Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential? I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform […]
Content Marketing Team Dynamics That Deliver Results
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large. The natural assumption about content marketing teams is that we write a bunch of blogs with some SEO guidelines or create some witty social media posts, and voila, the job is done! As an insider, I have seen firsthand that a solid content marketing team does much more […]
Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wave, Mustafa Suleyman predicts that AI will be able to successfully build a business in a few years. You would just need to write a prompt like, “Go make $1 million on Amazon in a few months with just a $100,000 investment.” How? Well, Suleyman says, AI could research trends online, find what sells on Amazon, generate images of products, and send them to manufacturers on Alibaba. AI could then “email back and forth […]
Lingering Questions: What Marketing Masters Want to Ask Each Other
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? What do the innovators want to know from each other? This year, we decided to find out with a feature we call Lingering Questions. The rules are simple: Each interviewee answers a question from the previous master of marketing. Then they drop a question for the next. They may or may not know who it […]
5 Marketing Experts Predict The Top Trends We’ll See in 2025
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.” While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. While none of these experts claim to be psychics, their predictions are just as bold, provocative, and intriguing. And I’d be willing to bet they stand a good chance of coming true in 2025. So if you want to know your future as a marketer, keep reading. Lesson One: […]
Stories That Move, Messages That Stick: The Secret to Persuasive Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but there’s actually research that backs this up. The better the story, the more influence that story has on us. This phenomenon, known as narrative transportation, is something that happens when we’re immersed in a good book or movie. It’s like when you watch The Notebook and cry at the end, or when you jump when you finally see the […]
How Content Gap Analysis Bolsters Your Marketing Strategy
Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. What really helped me and my clients win was this: focusing on what no one else was talking about. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best […]
Google Garners Criticism for Demo After Long Awaited ‘Gemini’ Release
Shortly after news spread that Google was pushing back the release of its long awaited AI model called Gemini, Google announced its launch. As part of the release, they published a demo showcasing impressive – downright unbelievable – capabilities from Gemini. Well, you know what they say about things being too good to be true. Let’s dig into what went wrong with the demo and how it compares to OpenAI. What is Google Gemini? Rivaling OpenAI’s GPT-4, Gemini is a multimodal AI model, meaning it can process text, image, audio and code inputs. (For a long time, ChatGPT was unimodal, […]
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse. If you‘re a small or upcoming brand, you may think celebrity marketing isn’t possible for you now. Getting icons like Beyonce or Taylor Swift to endorse your product or service can’t be easy, right? While it‘s not always simple, even smaller brands can leverage celebrities in their marketing campaigns. Here’s how you can get big-name celebs to promote […]