Internet Marketing / 3137 posts found
What makes a good website? Here are 16 things I look at [new data]
Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today. Website trends and customer expectations change rapidly. It feels like yesterday when I worked in a leading website design agency. Back then, we encouraged clients to build a mobile-friendly website because it was the new thing. Before I knew it, we were building mobile-first websites as standard, then web apps. These days, mobile responsiveness is no longer a USP; it’s an expectation. I wanted this article to cover every component of what makes […]
Video is vital to ecommerce marketing — here’s what marketers need to know
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten blocks of text can’t. It shows off your product and convinces people to buy fast. How can you make it work to your advantage? I’ll take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Video Marketing in […]
How AI assistants can make you 10x more productive: A step-by-step guide
Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that can make you 10x more productive than everyone else in your company. I‘ve been testing AI assistants obsessively over the past few months. I’ve found that, with the right setup, they can transform how you work. During that process, I developed two game-changing AI assistants, with one focused on strategic project work and another on handling executive assistant tasks. Below, I’ll break down my prompts and then compare the major players — Google Gemini, Claude, and ChatGPT — so you can pick the perfect AI […]
Should We Stop Creating Informational Content?
Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
Multi-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent. I blinked, and everything was ChatGPT. Blink again, and it’s “agentic AI.” And right as I started experimenting with AI agents, the question became, “How do AI agents work together in shared systems?” The multi-agent AI system is yet another “next step” on the road to AI adoption. But, I think it’s a […]
Turn your power users into creators (and vice versa)
One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as one. And as our 15-minute interview stretched into a 90-minute coffee chat, folks, it got really hard to distill it down into only three lessons. But if your role touches on any of those areas, you’re going to want to see what Katie Parkes has to say. Katie Parkes Director of Social, Community, and Customer Marketing for Apollo.io Fun Fact: […]
10 holiday marketing campaign examples + marketing tips
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jingling, ringing and ho-ho-ho-ing into our homes, streets, and devices. After all, is it even Christmastime if I’m not hearing sleigh bells every five minutes? It’s never too early to start making a list and planning this year’s holiday marketing campaign (unless you’re reading this in December, in which case, […]
Re-Designing Your SEO Career — Whiteboard Friday
SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose!
Debunked by AI: The future of misinformation on social
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around November 2022. Source And here is his result in August 2024. Source AI image and video creation have come a long way in a short time. With access to the right tools and resources, you can manufacture a video in hours (or even minutes) that […]
How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]
Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.