Internet Marketing / 3374 posts found
Did We Pass Peak AIO? — Whiteboard Friday
Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.
How The Doux uses AI to engage community
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always been ahead of the curve. Since day one, the haircare brand has been anchored in culture: hip-hop references, retro- and Afrofuturism, Black hair-salon nostalgia, all in service of marketing hair products to Black women. For all AI can do, Smith, who’s The Doux’s co-founder, CEO, and creative director, is well aware that system biases are still rampant; the tech is accelerating faster than […]
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences who have a genuine interest in what their business has to offer. But what is intent-based marketing and how is it different from traditional or account-based marketing. Let’s dive in. Table of Contents What is intent-based marketing, and how is it different from ABM? Why Intent-based Marketing Matters Now How to Start Intent-based Marketing Intent Signals […]
Future of newsletters: 6 trends changing the newsletter industry in the next year
The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms. It wasn’t until much later that I realized they actually exist in real life and that they can be a powerful marketing channel for all kinds of organizations and communities. Let’s unpack what newsletters look like going into 2026, including monetization, format, and channel trends marketers need to know, from our State of Newsletter Growth Report. Table of Contents Executive […]
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up a conversation, and I discovered an entire pharmacopeia of tough pills to swallow. “I love talking smack about marketing!” she grinned. I asked for three of the bitterest truths that marketers need to hear. And, folks… it’s time to take your medicine. Moni Oloyede Founder, Educator at MO MarTech Fun fact: Moni hails from the same town as Edward Norton, Aaron McGruder, Christian Siriano, and Druski. (Do you know it […]
Use the Ick to Create Better Marketing
Our expert this week has a few hot takes. Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” While that doesn’t sound like the best lesson to open a marketing newsletter, stay with me. I swear this isn’t a I’m-quitting-my-job-to-work-on-a-goat-farm hail mary. It actually has more to do with foundational marketing than you think. Meet the Master Cristina Jerome Creative Strategist and Founder, Off Worque Claim to fame: Leading social for Topical’s infamous Faded Eye mask campaign. Fun fact: She was the voiceover for the Topical’s brand campaign […]
Forget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates that a real human wrote it (see what I did there?). “We’ve been taught to think about B2B or B2C,” says today’s marketing master, “but I’m actually interested in B2H — there’s a human on the other side.” Meet the Master Bryetta Calloway Founder and CEO, Stories Seen Claim to fame: […]
Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth. Loop Marketing is HubSpot’s four-stage framework for compounding growth through connected customer experiences that generate momentum at each stage. Unlike closed-loop marketing, which tracks attribution, proper Loop Marketing creates self-reinforcing cycles where satisfied customers naturally drive online word-of-mouth marketing, product…
Why Does Google Parameter &num= Matter? — Whiteboard Friday
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom Capper explains why the &num=100 parameter was so useful, why Google might have deprecated it, and what tools are doing to work around the problem.
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical analysis (Who exactly is “Father Figure” about?) and viral moments (Is the mystery of the orange door actually solved?). Of course, Swift’s marketing savvy is as impressive as her musical talent. The album rollout also illustrated Swift’s knack for promotion — and underscored why she’s a once-in-a-generation pop star. Although not everyone can land a No. 1 album or launch a sold-out stadium tour, all is not lost: You can […]