Internet Marketing / 3378 posts found
Level Up Your SEO Strategy with a Product Mindset — Whiteboard Friday
Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a “product mindset” can bridge the gap between SEOs and developers. Learn how to leverage sprint planning and discovery meetings, bundle tasks into larger projects, and build MVPs to prove value and get your initiatives prioritized.
2025’s Lingering Questions
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but human connection is more important than ever; authenticity, even if it means you’re a bit unpolished, is preferable to perfection; and consumers across all industries are hungry for community. We’ve rounded up all the questions marketers asked each other in the last 12 months: April Sunshine Hawkins, Marketing and communications leader “What warm memory […]
3 easy growth hacks to get ahead in an AI-saturated landscape
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the COVID-19 pandemic — generative AI emerged. This delivered a shock to business comparable to the internet revolution of the 1990s. Companies that once led the digital transformation now face an unexpected reality: their hard-won advantages are evaporating as competitors leverage AI to match the capabilities of much larger, better-funded teams. The playing field hasn‘t just leveled. It’s […]
Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?” When I went searching for the answer, I found, instead, one of the most genuinely profound and heartfelt conversations I’ve had in a long time. And the reinforcement of my belief that, sometimes, the most important lessons for marketers… don’t come from marketers at all. Kevin Venardos Owner/Founder/Ringmaster of Venardos Circus Fun fact: I’m sorry, what could […]
Did We Pass Peak AIO? — Whiteboard Friday
Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.
How The Doux uses AI to engage community
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always been ahead of the curve. Since day one, the haircare brand has been anchored in culture: hip-hop references, retro- and Afrofuturism, Black hair-salon nostalgia, all in service of marketing hair products to Black women. For all AI can do, Smith, who’s The Doux’s co-founder, CEO, and creative director, is well aware that system biases are still rampant; the tech is accelerating faster than […]
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences who have a genuine interest in what their business has to offer. But what is intent-based marketing and how is it different from traditional or account-based marketing. Let’s dive in. Table of Contents What is intent-based marketing, and how is it different from ABM? Why Intent-based Marketing Matters Now How to Start Intent-based Marketing Intent Signals […]
Future of newsletters: 6 trends changing the newsletter industry in the next year
The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms. It wasn’t until much later that I realized they actually exist in real life and that they can be a powerful marketing channel for all kinds of organizations and communities. Let’s unpack what newsletters look like going into 2026, including monetization, format, and channel trends marketers need to know, from our State of Newsletter Growth Report. Table of Contents Executive […]
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!” We struck up a conversation, and I discovered an entire pharmacopeia of tough pills to swallow. “I love talking smack about marketing!” she grinned. I asked for three of the bitterest truths that marketers need to hear. And, folks… it’s time to take your medicine. Moni Oloyede Founder, Educator at MO MarTech Fun fact: Moni hails from the same town as Edward Norton, Aaron McGruder, Christian Siriano, and Druski. (Do you know it […]
Use the Ick to Create Better Marketing
Our expert this week has a few hot takes. Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” While that doesn’t sound like the best lesson to open a marketing newsletter, stay with me. I swear this isn’t a I’m-quitting-my-job-to-work-on-a-goat-farm hail mary. It actually has more to do with foundational marketing than you think. Meet the Master Cristina Jerome Creative Strategist and Founder, Off Worque Claim to fame: Leading social for Topical’s infamous Faded Eye mask campaign. Fun fact: She was the voiceover for the Topical’s brand campaign […]