Internet Marketing / 3003 posts found
How to Find Profitable Keywords For Your Niche
Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line.
Why Keyword Intent Matters & How It Leads to Higher Search Rankings
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which is the missing element of the puzzle. Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. Below, I’ll share my deep dive into keyword intent. Here’s all you need to know about getting […]
How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get through it.” I was surprised. These were future business leaders who couldn’t connect with the very content that was supposed to inform their careers. But that shock sparked an idea: What if I could create something different — something that made business news engaging and […]
My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and favorite tools for designing website imagery that will make your site stand out and delight your visitors. Table of Contents What is website imagery? Types of Website Imagery Tips for Creating Great Website Imagery How I Use Canva for Website Imagery 5 Website Imagery Tools […]
Media Mix Modeling: What It Is and How to Use It [+ Examples]
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing. She runs PPC, I run SEO, and we both know our work impacts the other. We also work closely with internal teams who have many other channels within their marketing media kit. When it comes to marketing, I’m sure we can all […]
How to Strengthen Your Brand’s Authority — Whiteboard Friday
Discover proven strategies for strengthening your brand’s authority in 9 easy steps. From product excellence (featuring Tony’s Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance their brand’s presence and authority across digital channels.
Be Mine: A Brief History of Valentine’s Day Marketing
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine’s Day actually originated with an arguably gruesome ancient festival, where there was no chocolate or exchange of cute, red-and-pink cards. So how the heck did we get from an ancient Roman festival to a holiday that compels many […]
How the Scarcity Principle Can Transform Ecommerce
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an overnight success. But by 2007, the buzz was gone. Competitors had cropped up. Dozens of newer sites were offering better deals and cheaper prices. SmartBargins lost its market share, and visitors left in droves. So Fischman tried again — except this time, he eventually sold […]
I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time management and capacity that I need to consider. Hiccups like sickness, lengthy internal reviews, and mismatched expectations can derail a project. So, how do I anticipate potential delays and incorporate them into my planning? Let me introduce you to the PERT method. Table of Contents […]
Webinar Promotion Tips to Make Sure Nobody Misses Your Next One
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join. Effective webinar promotion can also increase audience engagement and settle the nerves of webinar hosts. Promotion allows you to fill your audience with the right people and get closer to them. For example, before promoting any event, I like to engage with potential attendees and find out what they want to hear from me. For this article, I connected with seasoned webinar hosts to learn how to promote a webinar so you can run a […]