Internet Marketing / 3368 posts found
Forget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates that a real human wrote it (see what I did there?). “We’ve been taught to think about B2B or B2C,” says today’s marketing master, “but I’m actually interested in B2H — there’s a human on the other side.” Meet the Master Bryetta Calloway Founder and CEO, Stories Seen Claim to fame: […]
Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether through growth marketing strategies, behavioral marketing triggers, or integrated offline marketing touchpoints — transform one-time buyers into active participants who fuel sustainable business growth. Loop Marketing is HubSpot’s four-stage framework for compounding growth through connected customer experiences that generate momentum at each stage. Unlike closed-loop marketing, which tracks attribution, proper Loop Marketing creates self-reinforcing cycles where satisfied customers naturally drive online word-of-mouth marketing, product…
Why Does Google Parameter &num= Matter? — Whiteboard Friday
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom Capper explains why the &num=100 parameter was so useful, why Google might have deprecated it, and what tools are doing to work around the problem.
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned endless musical analysis (Who exactly is “Father Figure” about?) and viral moments (Is the mystery of the orange door actually solved?). Of course, Swift’s marketing savvy is as impressive as her musical talent. The album rollout also illustrated Swift’s knack for promotion — and underscored why she’s a once-in-a-generation pop star. Although not everyone can land a No. 1 album or launch a sold-out stadium tour, all is not lost: You can […]
How my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant completely rewiring how I think about partnership, boundaries, and my own value. When you go through something like marriage fraud, you learn firsthand that love without legal protection can cost you more than heartbreak. It can cost you your peace, your assets, and your sense of control. That experience completely changed how I approach contracts, not just in relationships, but in business. Today, as a content creator, marketer, and former Wall Street professional, I review contracts the same way I now […]
“You need to be an event business”
“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what small- and medium-sized business marketers can learn from “Ohio’s first and only doughnut bar,” regardless of your industry. Meet the Master Shelley Pippin Founder and co-owner, Brewnuts When you think of bar food, you probably think of things like burgers and sandwiches. But Cleveland-based Brewnuts has a different vision: As Brewnuts’ “Ohio’s first and only doughnut bar,” as co-owner and […]
A Round-up of All the Great Talks From MozCon New York 2025
Struggling to keep up with AI SEO and shrinking traffic? Get clear, proven strategies from MozCon 2025 speakers to grow visibility, trust, and revenue.
2026 SEO Trends: Top Predictions from 20 Industry Experts
Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can’t ignore.
Generative AI tools every marketing team should use
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive. From text and data analysis to uncanny photos and celebrity videos, AI’s ability to imitate human voices and forms has improved dramatically in the past year. While they raise a lot of ethical questions, they can also help increase productivity and amplify marketing results when used strategically. Manufacturer Cold Jet, for instance, cut lead response time by 66% using HubSpot’s Smart […]
Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion. The challenge? B2B organizations must: Orchestrate complex buying committees, navigate multi-stakeholder decisions Manage extended sales cycles spanning months Deliver hyper-personalized experiences through B2B marketing automation at scale Optimize for AI-driven discovery platforms, and continuously learn from post-purchase behaviors tracked by B2B marketing analytics That’s where Loop Marketing becomes transformational. Loop Marketing differs from traditional funnels by enabling continuous…