Internet Marketing / 3175 posts found
How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she’s got 20K followers (and some viral videos with 4M+ views) to prove it. Today’s expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset, too. Heike Young Head of content, social, & integrated marketing, Microsoft Job: She leads the Microsoft teams that shape their storytelling and ensures their content strategies resonate with target […]
How to Be an Effective SEO Mentor — Whiteboard Friday
When you’re set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.
Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all, Fluent Support stated that 89% of companies will compete primarily on customer experience by 2025. Brands can’t just focus on creating an amazing product and marketing it well. They also need to close the loop with positive CX. Marketing plays a critical role in defining, communicating, and managing the customer experience. In this post, I’ll walk through how customer experience […]
How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically. The phrase “Facebook is dead” can incite an instant debate amongst marketers. Facebook is a lot of things — frustrating, constantly evolving — but it’s not dead. With more than 3 billion active users, Facebook is undeniably alive: it‘s the most active social media platform on the planet. But, the way it’s used by businesses changes too often for some brands to keep […]
AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe recently introduced AI agents that brands can use to help consumers navigate through their websites. Businesses can then enable personalized marketing based on real-time user behavior and unique customer attributes. From a practical perspective, however, what does it actually look like when AI agents take […]
MozCon Early Bird Tickets Are Live: Only 200 Available!
Ever felt priced out of MozCon or too far to attend? Early Bird tickets are live for new London and NYC events—grab yours now and learn SEO that actually works.
29 of My Favorite Visual Content Creation Tools
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you create valuable visuals for your brand, here’s a list of nearly 30 online design tools you can use, many of which are free or have free trials. But first, let’s quickly jump into how to create visual content. Table of Contents How to Create Visual […]
How Customer Journey SEO Turns Clicks Into Conversions
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly can’t remember the last time I made a purchase without some online research first. Earlier today, I fell down a Google rabbit hole looking for bulk-dried tortellini. Last fall, it was a new MacBook. By the time I was searching for the best deal on a MacBook, I had already done the bulk of my research — […]
The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16z’s AI Unwrapped, which largely features consumer apps for personal use. I’m calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. Whether you need a research dump on space agriculture, want to clone yourself into a short-form video […]
The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And don‘t just take my word for it — we’ve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I’ll share the latest of our 2025 State of Social findings […]