Internet Marketing / 3003 posts found
How to Learn Excel Online: 21 Free and Paid Resources for Excel Training
Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid. Microsoft Excel is a versatile spreadsheet application that’s useful for data entry and storage, budgeting, data analysis, project management, reporting, inventory management, and much more. Whether you’re a marketer, freelancer, entrepreneur, or business owner, and no matter your profession, Microsoft Excel is a valuable skill to have. Today, I’m going to share some of the best ways to learn Excel online free of charge, plus some paid […]
7 Meeting Agenda Examples For Productive and Efficient Meetings
In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings. The questions flew around randomly, the objective changed every minute, and we couldn’t come to helpful conclusions. As essential as they were, these meetings did not get anything done. Research reveals I was not alone: even in 2024 71% of professionals feel meetings are unproductive and inefficient. Enter: meeting agendas. Having a solid meeting agenda […]
21 Virtual Holiday Party Ideas Hybrid & Remote Marketers Love
It’s officially the holiday season. If the majority of your workforce is hybrid or remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team. Let’s face it — traditional in-person holiday parties were arguably easier to plan. Just order some festive food and drinks to the office (or gather at a local restaurant), throw on some holiday music, let folks mingle for a few hours, and everyone generally left satisfied. However, hybrid work presents some new challenges. I’ve pulled together some virtual holiday party ideas and included […]
What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said
Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say they don’t consume digital content, whether they call it that or not. No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, I’m […]
The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands — are the ones telling the best stories. However, I believe most brands are telling the wrong story… And it’s costing them millions. So… Whose story are you telling? Every story has four characters: the Hero, the Victim, the Villain, and the Guide. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects […]
Site Reputation Abuse: Is Your Website at Risk?
Google has launched a surgical strike on Site Reputation Abuse, AKA “Parasite SEO,” hitting big brands and major revenue streams. Should you be worried? We’ve got you. Dr Pete’s level chart to help you understand the types of actions that are being penalized.
It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP
If you’re sipping an oat milk latte as you read this, you’re in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly’s killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department, why Oatly is a big fan of posting their lawsuits online, and Brendan Lewis’ belief that growth marketing needs to be “neutered, if not totally destroyed.” Lesson 1: Put creatives at the forefront. Brendan Lewis, Oatly’s EVP of global communications and public affairs, says it all started when global chief creative officer John Schoolcraft was tasked with turning a small […]
SEO for Startups: How Startups Can Unlock Growth With SEO
SEO for startups can be overwhelming — but don’t let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. I’m an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; they’re now getting 15,300 clicks. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. I’ll cover why startups need SEO, a detailed step-by-step guide on how to do SEO for […]
5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Many people are surprised to learn that I am an introvert. I don’t get my energy from being around lots of people (although I love being around people). Instead, I get my energy from recharging alone. Because of this, the spaces we build at The Creative Collective and CultureCon consider not only the extroverts’ experiences, but also the ambivert and introverted experience. As you build out your next event or conference, it can be tempting to consider a very […]
Navigating the Future of SEO: 5 Tips From HubSpot’s Senior Director of Global Growth
The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot’s Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. “In fact, I think the arrival of new competitors is one of the most exciting developments in the last two years,” she says. “For so long, we have all just been oriented toward Google and reverse-engineering the Google algorithm in many ways that have stifled innovation in content marketing and SEO.” If you‘re unsure how to change […]