Internet Marketing / 2963 posts found
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?
Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you’re a brand looking to hop on the Threads train sooner rather than later, you’re likely wondering what your leveraging of the app should look like. Specifically, who should your brand be on Threads and should you tweak your personal branding? What kind of content are users posting and engaging with, and what type of personality shines on the platform? Threads is still relatively new, and there’s still time for the […]
How To Earn High-Authority Links That Drive Rankings
My agency, Fractl, was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn domain trust signals. At the time, I was heavily invested in viral marketing research, seeking to understand the intricacies of what drove readers to share and, more so, how to pitch journalists to earn media. Our case studies grew rapidly as we built Fractl’s research-backed Digital PR processes, and we quickly earned a reputation as “The Michael Jordan of Link Building,” as claimed by our client, who just renewed an […]
We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads
In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Within 10 days, Threads had reached a whopping 100 million active users, even trending on Twitter, the incumbent. Let’s dig into: What Threads is How to Create a Profile Key Features What It Might Mean for Marketers What is Threads? Launched in early July, Threads is Instagram’s text-based conversation app. Currently, the platform is fully integrated with Instagram, with users required to have an account to access Threads. This is likely why Threads took off so quickly, growing more […]
How AI Will Change Podcast and Video, According to Riverside’s Head of Marketing
Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact, there are currently over 140 million podcast listeners in the U.S. alone, and more than 40% of U.S. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources. Fortunately, AI is about to shift how every business creates audio and video content — leaving your team with more time to focus on big-picture strategy, and less time on pre-production, editing, and more. Here, learn why Riverside’s Head of Marketing, Abel Grunfeld, is more […]
Data Storytelling: Skills and Elements — Whiteboard Friday
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi there. Today we’re going to talk about data storytelling. Throughout history, we humans have used stories to communicate information, to cross boundaries, and to also relate to one another. So today we’re going to talk about data storytelling and how that can be used […]
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO
Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website’s images. How do you get in on this traffic source? Image alt text. In this piece, we’ll cover how to write image alt text so your images rank highly in search engines and drive traffic. Table of Contents What is alt text? Why is image alt text important? How to Add Alt Text to Your Images 3 Image Alt Text Examples Image Alt Text Best Practices How Alt Text Affects SEO Whether or […]
Marketing 101: The Ultimate Guide for Beginners
If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. The key to getting started is knowing the fundamentals. Here, I’ll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Cost-Effective Marketing Channels Building Your First Marketing Strategy Cost-Effective Marketing Channels If you’re just getting started with marketing, here are a […]
Use Google Ads AI & Machine Learning To Run Better Campaigns
Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to manage more of the hands-on work we used to do as campaign managers. This means the future of our work is going to be very different. We are no longer on the court playing basketball. We are now the coach guiding our team to the finals. Our team, in this case, is Google Ads now. Our job is about guiding the machines and technology and ensuring we are headed in the right direction. If we are not headed in the right direction, […]
How to Create a Facebook Group for Your Business [+ Why You Should]
In short: Facebook groups are undeniably valuable. If you‘re interested in learning how to create a Facebook Group, you’re in the right place. We’ll also explore the differences between Facebook groups and Pages and whether or not it’s worth the effort. Dive in from the beginning, or use the links below to jump to a section. Should you create a Facebook Group for your business? Facebook Group vs. Facebook Page How to Create a Facebook Group How to Pin a Post in a Facebook Group How to Create a Poll in a Facebook Group How to Create a Private Facebook […]
How Far Back Should a Resume Go? Everything You Need to Know
With an uncertain job market, having a resume that stands out, is tailored to the job, and is well-put together has never been more critical. Here, we will guide you on how far back your resume should go when revising and editing it. The guidance varies depending on your experience, what roles you’re applying to, and the types of jobs you would want. Data shows that nearly one-quarter (24%) of hiring managers spend less than 30 seconds looking at a resume. This means you should only include the more relevant information and job experiences to highlight why you’re the best […]