Internet Marketing / 3187 posts found
Gen Z Business Spotlight: Chamberlain Coffee
World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “killing” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers. Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses. Per The […]
How Google Changes Your Searches (A Study of 10,000 Queries)
Uncover the intricacies of Google’s search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches.
14 Ecommerce Trends to Expect in 2024
As an Etsy shop owner, I like to think my products alone are enough for customers to click “buy.” Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging. My point is this: offering a great product is essential, but it’s not enough to move inventory. You need to build a positive shopping experience around your product. A big part of this is embracing the latest ecommerce trends. In 2024, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company — and we’ve chosen the top […]
How to Incorporate AI Chat and Software into Your SEO Workflow
Want to add AI chat into your workflow but don’t know where to get started? Katherine Watier Ong has outlined prompts you can use today to speed up your deliverables.
A Marketer’s Guide to Launching a UGC Strategy for SEO
Learn how to pull the UGC levers to support your SEO. Dive into this punchy yet value-packed marketer’s guide to launching a UGC strategy for SEO.
How to Train Your ChatGPT — A Marketer’s Guide
If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. Think of ChatGPT like an intern. If it’s their first day, they won’t know exactly how to get the job done. However, with practice and clear instructions, you’ll be amazed by what they can accomplish. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. In […]
Email Analytics [Research]: 8 Email Marketing Metrics You Should Track
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like. But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I’m unsure what metrics need my attention. Fortunately, my experience sending email marketing materials, such as newsletters, has given me a wealth of knowledge I’m happy to pass on to other marketers and business owners. Let’s explore […]
Crafting Your Content Blueprint for the Rest of 2023 With Creator Modern Millie
If you fell off the bandwagon of sticking to your New Year’s Resolution to become a content creator, you’re not too late. Fall is the best time of year to get started, so I want to walk you through my step-by-step process for planning out the next four months of content. This process is the same one I’ve used to grow my brand, Modern Millie — it’s helped me achieve over 350K subscribers on my YouTube channel, and over 140K followers on Instagram. Whether you‘re a content creator or enterprise marketer, I have no doubt you’ll find something in this […]
Does Your Language Help or Harm Your Professional Relationships?
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. A single word can make or break a relationship, especially in its early stages. This includes relationships with sales prospects, clients, and co-workers. Most of us were raised to think that language and action are two separate things. That words don’t really matter. That an issue involving […]
TikTok AI: I Tried Creating a TikTok Using Only AI & Here’s What Happened
As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to boost views and followers. When you’re a marketer creating content for several other social media platforms and planning campaigns — posting 1-4 TikToks a day is a huge ask. So, how can marketers and creators like myself streamline the process and create more videos? One […]