Internet Marketing / 3185 posts found
What Will Influencer Marketing Look Like in 2024?
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new ski and followed Whitney for quite some time. Since she used this particular ski, I should, too — if Whitney promotes it, why wouldn’t I love it? You might be thinking, “Slightly questionable logic, Kristen.” Maybe. But did Whitney’s post get me to buy the […]
How to Create an SEO Report — The Complete Guide
Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO. The coffee shops higher on the list may have better site structure, making it easier for search engine bots to crawl and categorize their pages. Or perhaps they’re targeting the right keywords, like “specialty lattes” or “locally owned.” If you want to understand why your site ranks […]
Are Meta’s Celebrity Bots Taking AI Too Far?
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using Jenner’s likeness. Meta has rolled out a group of bots played by familiar celebrity faces including Paris Hilton, Tom Brady, and Snoop Dogg. Image Source Each bot has its own niche, specializing in specific topics for conversation. Tom Brady’s character Bru is a sports debater, primed for discourse with sports fans. Snoop Dogg’s character is a dungeon master, ready for conversations with fans of Dungeons and Dragons. Jenner’s character Billie […]
How to Use SEO to Build Long-Term Brand Recognition and Visibility
Boost your brand recognition and visibility with SEO. Discover how SEO tactics can enhance brand visibility, drive direct website traffic, and increase brand searches.
Rational Decision Making: The 7-Step Process for Making Logical Decisions
Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something. But emotions can cloud your reasoning, especially when you need to do something that could cause internal pain, like giving constructive criticism, or moving on from something you’re attached to, like scrapping a favorite topic from your team’s content calendar. There’s a way […]
10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts
Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. Image Source There’s no denying that affiliate marketing is a thriving industry with […]
6 Actionable Tips to Build a Sustainable Online Presence in 2024
Learn how to build and sustain a strong online presence in 2024 with these actionable tips. Discover strategies to enhance your authority, create valuable content, and optimize your SEO efforts for long-term success.
These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube?
One thing you may not know about me is that I love to go to comic and anime conventions. It’s so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions. But at the last convention I attended, the largest panel room had been reserved for a creator under the name LeeandLie (AmaLee). And after seeing hundreds of people gather to see them, I joined myself to see what they do. I learned that this voice actor, singer, and YouTube creator had amassed 2.21 million followers and over a billion video views, and […]
How to Boost Your Marketing Game Using Threads (Meta’s Twitter Rival)
In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram’s newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal? Well, kick back, read on, and allow us to explain. Table of Contents: Overview of Instagram Threads How to Set Up a Threads […]
A Conversation with Tumblr: How To Build a Strong, Connected Community
Tumblr has been around for almost as long as I can remember. In fact, my generation was among its first users when it launched in 2007. I remember being 12 years old and scrolling for hours on the site reblogging celebrity news, fashion inspiration, fanfiction, anime GIFs, and so much more. Since then, I‘ve seen countless other social media websites rise and fall, but after more than 15 years, Tumblr still remains a space for fans of different niches to gather and bond over their shared interests. So, what’s the key to Tumblr’s longevity? One major key is its community. […]