Internet Marketing / 2961 posts found
Using the New “E” in E-E-A-T To Generate Interest in Your Brand
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes the importance of including relevant first-hand experience with any subject matter. What does it mean for publishers? We’ll cover that and more below. Understanding E-E-A-T Guidelines Each part of E-E-A-T is essential for great content: Experience: Real-world or first-hand experience with the topic. Expertise: Extensive […]
Google SGE: Early Local Search Data
If the local version of Google’s Search Generative Experience (SGE) experiment rolls out broadly, what will that be like for local business owners and their marketers? This is the question I set out to answer with a small study geared to gather some early basic data. Bearing in mind that there is no guarantee that the present version of SGE will roll out or will look exactly as it does now, I have what I hope are some interesting takeaways for you today! Methodology With SGE enabled, I performed 50 manual local searches. 100% of these searches generate local packs […]
Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]
In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” Both generations are highly connected to technology and the internet. It might seem effective to run one campaign aimed at both generations, but is this really the right move? To investigate, I decided to start by letting consumers weigh in on whether or not the […]
Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]
The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. And many haven’t yet experimented with generative AI at all. There’s a major, often overlooked area of opportunity when it […]
How to Create a Unique, Relatable Brand as a Content Creator
When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. What makes you stand out as a content creator? How do you create a content creator brand audiences can trust? We will explore what a personal brand is, why it’s essential, and how to create a content creator brand. What is a personal brand? A personal brand is how you present yourself as a […]
Investors still waiting on $1.9M refund Logan Paul promised 6 months ago: Coffeezilla
Coffezilla asserted that the refund process should be easy to sort, and the financial implications aren’t an issue for someone as wealthy as Logan Paul.
Over $204M lost to DeFi hacks and scams in Q2: Finance Redefined
The top 100 DeFi tokens didn’t see much change in price over the past week, with the majority posting minor weekly gains.
How SEOs and Developers Can Work Better Together
This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. SEOs and developers need to work better together. Understand how to communicate with each other in a way that fits into each other’s processes. By doing so, you can safeguard your organic traffic while also safeguarding your entire website. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I’m Helen, head of SEO at Car & Classic, and today we’re going to look at how SEOs and developers can […]
The What, Why, & How of Social Bookmarking
If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. With social bookmarking, you can save those articles or resources you want to revisit in one central location. Let’s review: What is Social Bookmarking? How Social Bookmarking Works Benefits of Social Bookmarking Top Bookmarking Sites How to Use Social Bookmarking {{ sgMacro.render_ftSnippet({ header: “What is Social Bookmarking?”, content_type: “paragraph”, list: { items : [ “This is my first sentence about my post.”, “Now I […]
Technical Marketing: Best Practices and Career Tips
You’ll need a solid technical marketing strategy if you sell a complex product or service. This type of marketing requires a firm understanding of the technical aspects behind your product. You’ll also need to communicate complex processes clearly. Without technical expertise, your marketing team will have a difficult time developing content that resonates with your core audience. In this post, we’ll look at why technical marketing is so important, as well as the skills necessary to succeed in a technical marketing role. Table of Contents When to Use Technical Marketing Technical Marketing Best Practices 7 Tips to Kickstart Your Career […]