Internet Marketing / 3362 posts found
Blogging Statistics — 31 Stats You Need to Know in 2024
Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts. Your business blog presents an opportunity to connect with your audience by providing helpful and enjoyable content that keeps people coming back. Brands that prioritize blogging see 13 times more ROI than brands that don’t, so read on for facts and stats to keep you in the know and […]
How to Run Google Ads: A Guide to Setting Up Your First Campaign
As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads, from creating your account to launching your first campaign. Of course, PPC is just one part of an effective marketing strategy. And remember: Your competitors are likely buying ads for the same search terms and keywords you’ll be targeting, so standing out from the crowd […]
PPC Keyword Research: The Complete Guide
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users. Completing PPC keyword research can ultimately lead to more conversions on your website and a positive return on your ad spend, which is why it’s worthwhile. In this post, I’ll walk you through everything you need to know about PPC keyword […]
Content Planning and Budgets: Getting Ready for the Year Ahead
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.
What’s Google Sandbox? Everything You Need to Know
The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The presiding theory is that the sandbox effect is when “Google temporarily reduces the page rank of new domains, placing them into what is referred to as its sandbox, in an effort to counter the ways that SEOs attempt to manipulate Google’s page ranking by creating lots of inbound links to a new web site from other web sites that they own.” In other words, just like you wouldn’t take advice from a toddler too seriously, Google may not trust you […]
Our Favorite Marketing Campaigns of 2023
It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. Check out the full run-down below. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. To promote the summer blockbuster, Warner Bros. and Mattel teamed up to execute one of the most […]
7 Expert & Data-Backed Trend Predictions for 2024
It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. Here’s what they said: 1. Niche Sports Sara Friedman, Senior Writer of The Hustle Pickleball has grown into a national craze, with courts and other related businesses popping up everywhere. In 2024, more niche sports will follow. Source: Google Trends, six-month rolling average Games like badminton, racquetball, croquet, and spikeball will see increased popularity through activity bars, facilities, and clubs. These sports will be used to fill vacant shopping malls and offices that are too difficult to flip […]
User Signals as a Ranking Factor & US vs. Google
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
Stock Markets and Social Media? Absolutely!
This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? Social media is big business. One recent report valued the industry at a whopping $231 billion. It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which […]
The Complete Guide to AI for Amazon Sellers in 2024
Over 60% of Amazon sales are made by independent sellers, with most running small to medium-sized businesses. AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. But here’s the catch: You must know how to use AI effectively. For this guide, I share my first-hand experiences as a content manager for a large e-commerce marketplace. I also share insights from Amazon sellers who use AI in multiple business areas. AI and the Amazon Marketplace How AI Has Helped Amazon Sellers Building an AI strategy for Amazon AI […]