Internet Marketing / 3185 posts found
Brand Entity SEO – Whiteboard Friday
Does Google know who your brand is? Are you a stranger, a familiar face, or a friend of Google? Understand why you should become a well-connected brand entity in the Knowledge Graph in this Whiteboard Friday.
How to Design a Logo [Step-by-Step Guide]
A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression. When designing your logo, you can make a powerful impact on how your brand is perceived. Designing a timeless logo is challenging, but we’re here to help. To get your logo right, you’ll need to have a firm grasp of your market, buyer personas, and your company’s ethos. Ready to dive in? Read on for logo design best practices, […]
Social Commerce: What It Is & How to Use It in 2023
Recently, I set an iPhone time limit on my social media use to “45 minutes.” I figured 45 minutes would be more than enough. Almost an hour? Between working at HubSpot, catching up with friends, and attending exercise classes, 45 minutes would be plenty of social media consumption. Unfortunately, I learned quickly that I spend 45 minutes on social media before I even get to work in the morning. I know I’m not alone. The average daily social media use of internet users worldwide amounts to 151 minutes per day. With all that consumption, more businesses turn to social media […]
How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform
Medium is a platform for writers. If you’re not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement is. Is it a blogging platform? Social media or an SEO resource? An online community or a way to earn money writing? Yes. All of the above. You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. No matter who you are and what you want to write about, there’s a place for you on this platform. […]
Understand Brand Strength With Moz Pro – Next Level
Learn how to measure and track the concept of “brand” in a way that can help you tell a story about growth and opportunity.
AI Risks: Can Artificial Intelligence Affect Your Brand Equity?
Brand equity — that intangible asset that sets your brand apart and directly impacts its success, can either flourish or wither at the hands of artificial intelligence (AI). Using artificial intelligence in your external communications can be a threat to any brand equity you’ve built up, but does this mean you shouldn’t use it at all? In this article, we’ll explore the delicate dance between technology and human connection, exploring the AI risks when it comes to your brand equity. What is brand equity? Brand equity is the value gained from a consumer’s perception of a company, service, or product […]
The History of Social Media Since 2003
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun. The same goes for YouTube, which made video accessibility and shareability online as simple as can be. And Twitter, for that matter — sponsored tweets have only been around since 2010! It’s interesting to look back at these iconic moments in the last 20+ years of social media. In this post, we’ll go over a complete timeline of social media history and what each network’s usage stats look like now. Table of Contents […]
10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it’s a no-brainer for Google to serve it up to them. But this isn’t an exact science. You could create the best content out there from your perspective, but it’s a competitive landscape, and Google takes myriad other factors into account when ranking pages on the SERPs. One of those is how authoritative or trustworthy the provider […]
The NFL’s Latest Marketing Play: Taylor Swift
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception. News recently broke that Swift is dating Kansas City Chiefs tight end Travis Kelce. Swift has been photographed attending some of Kelce’s games in his suite with family and friends, and the NFL immediately jumped on the opportunity to use her appearances as marketing moments. How the NFL Used Taylor Swift in Its Marketing The NFL […]
The Plain-English Guide to Integrated Marketing Communications
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This is an example of integrated marketing at work. If you’re interested in presenting a cohesive, consistent brand experience that leaves your products or services top-of-mind — like Southwest does — this […]