Internet Marketing / 3333 posts found
10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]
It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. So, we wanted to dive into the challenges that marketers face when working with AI and find ways to bridge the gap. We’ll also highlight expert insight from […]
10 Essential PPC Courses for Every Marketer
Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Even if you aren’t a PPC specialist or you’re new to digital marketing, well-rounded marketers should at least know the fundamentals of paid search marketing. Let’s go over the best online PPC courses every marketer should know about to improve your paid advertising knowledge and gain hands-on experience. Table of Contents: What is a PPC course? The 10 Best PPC Courses for Marketers PPC course content […]
Inside the Social Platform: The Design Choices That Could Help Threads Stay Viral (& What Could’ve Inspired Them)
In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure. As explained in Meta’s official announcement, “Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas.” Like Instagram, you can follow friends and creators who share your interests. Of course, Threads has received its fair share of criticism, from accessibility concerns to accusations […]
X (Formerly Twitter) vs. Threads: What Brands Need to Know [Data]
We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants everyone to play nice. Can X maintain its dominance and keep you scrolling for more? Will Threads promise a better, safer platform for public conversations? The X vs. Threads story includes leadership takeovers, a sizable user departure, and a record-shattering launch. Shaking off the dust […]
On-page Video SEO – Whiteboard Friday
Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.
How AI Can Improve Your Customer Experience [New Data + Tips]
62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, […]
Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot
One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing? In this post, I’ll take you through some recent integrated marketing campaigns that delivered an excellent experience for customers and leads alike. What is integrated marketing? Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular […]
What is Email Deliverability? Best Tips & Practices in 2023
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates. But email deliverability is key to your success. Despite knowing the best practices for email deliverability (a.k.a. ensuring your email is getting delivered to the right inbox) and boosting deliverability rates, most marketers fail to figure out why their emails disappear after being sent. In this blog, we cover the following: What is email deliverability? Email Delivery vs. Email Deliverability Comparison Why does email deliverability matter? What […]
100 Essential PPC Statistics Every Marketer Needs to Know in 2023
The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Backing up your decisions or budgetary requests with data is a smart move. To […]
20 Types of Backlinks in SEO — The Complete Guide
Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Additionally, you’ll read some expert tips and tricks to acquire high-quality links and gain better search visibility. Table of Contents What is an SEO backlink? 3 Undeniable Benefits of SEO Backlinks 20 Types of SEO Backlinks Tips for SEO Backlinks What is an SEO […]