Internet Marketing / 3211 posts found
Rational Decision Making: The 7-Step Process for Making Logical Decisions
Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something. But emotions can cloud your reasoning, especially when you need to do something that could cause internal pain, like giving constructive criticism, or moving on from something you’re attached to, like scrapping a favorite topic from your team’s content calendar. There’s a way […]
10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts
Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023. Image Source There’s no denying that affiliate marketing is a thriving industry with […]
6 Actionable Tips to Build a Sustainable Online Presence in 2024
Learn how to build and sustain a strong online presence in 2024 with these actionable tips. Discover strategies to enhance your authority, create valuable content, and optimize your SEO efforts for long-term success.
These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube?
One thing you may not know about me is that I love to go to comic and anime conventions. It’s so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions. But at the last convention I attended, the largest panel room had been reserved for a creator under the name LeeandLie (AmaLee). And after seeing hundreds of people gather to see them, I joined myself to see what they do. I learned that this voice actor, singer, and YouTube creator had amassed 2.21 million followers and over a billion video views, and […]
How to Boost Your Marketing Game Using Threads (Meta’s Twitter Rival)
In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram’s newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal? Well, kick back, read on, and allow us to explain. Table of Contents: Overview of Instagram Threads How to Set Up a Threads […]
A Conversation with Tumblr: How To Build a Strong, Connected Community
Tumblr has been around for almost as long as I can remember. In fact, my generation was among its first users when it launched in 2007. I remember being 12 years old and scrolling for hours on the site reblogging celebrity news, fashion inspiration, fanfiction, anime GIFs, and so much more. Since then, I‘ve seen countless other social media websites rise and fall, but after more than 15 years, Tumblr still remains a space for fans of different niches to gather and bond over their shared interests. So, what’s the key to Tumblr’s longevity? One major key is its community. […]
Brand Entity SEO – Whiteboard Friday
Does Google know who your brand is? Are you a stranger, a familiar face, or a friend of Google? Understand why you should become a well-connected brand entity in the Knowledge Graph in this Whiteboard Friday.
How to Design a Logo [Step-by-Step Guide]
A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, and Nike. Logos like these are simple and elegant yet bold enough to leave a lasting impression. When designing your logo, you can make a powerful impact on how your brand is perceived. Designing a timeless logo is challenging, but we’re here to help. To get your logo right, you’ll need to have a firm grasp of your market, buyer personas, and your company’s ethos. Ready to dive in? Read on for logo design best practices, […]
Social Commerce: What It Is & How to Use It in 2023
Recently, I set an iPhone time limit on my social media use to “45 minutes.” I figured 45 minutes would be more than enough. Almost an hour? Between working at HubSpot, catching up with friends, and attending exercise classes, 45 minutes would be plenty of social media consumption. Unfortunately, I learned quickly that I spend 45 minutes on social media before I even get to work in the morning. I know I’m not alone. The average daily social media use of internet users worldwide amounts to 151 minutes per day. With all that consumption, more businesses turn to social media […]
How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform
Medium is a platform for writers. If you’re not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement is. Is it a blogging platform? Social media or an SEO resource? An online community or a way to earn money writing? Yes. All of the above. You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. No matter who you are and what you want to write about, there’s a place for you on this platform. […]