Internet Marketing / 3304 posts found
AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]
If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. According to McKinsey & Co., 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do. While individual teams are testing AI in small ways, most teams aren’t comfortable enough with the technology yet to use it for higher thinking or strategy. Let’s take a look at how to create […]
Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence has dominated the industry over the past year, and our Whiteboard Friday presenters in 2023 did not shy away from answering many of the questions we all have.
16 Landing Page Statistics For Businesses in 2023
Are you eager to uncover the latest insights into landing page statistics? Well, you’re in for a treat. In July 2023, we surveyed 101 seasoned marketing and advertising experts from various corners of the United States to learn more about the latest trends for landing pages. Landing pages, often hailed as the gateway to online success, play a pivotal role in today‘s digital landscape. They are the crucial bridges that connect potential customers to your brand’s offerings. A well-crafted landing page can differentiate between a fleeting visitor and a devoted customer. In this article, we‘ll not only uncover the invaluable […]
Making the Most of Electronic Resumes (Pro Tips and Tricks)
I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right. I always ask myself: Does this meet the submission requirements? Did I use the right font? Will my resume surpass the employer’s applicant tracking system (ATS)? If you’ve also wanted to ensure you have the highest chance of standing out and securing an interview, here’s how to make the most of electronic resumes. Table of Contents What is an electronic resume? The Benefits of Electronic Resumes How to […]
How to Research, Monitor, and Optimize for Questions (+ Free Worksheet)
When integrated into your marketing and product positioning strategies, questions can transform organic growth, product development, and more.
How to Create an Email Newsletter [+Expert Tips & Checklist]
Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. They also have a significant ROI. On average, brands get back $36 for every $1 spent leveraging email marketing. If you want to ensure you won’t miss any steps when making a newsletter, keep reading. We’ve pulled together a comprehensive checklist for anyone looking to send an email newsletter. How to Start an Email Newsletter When starting […]
Build Your Keyword Tool with Python and ChatGPT: A Subreddit Insights Guide
Learn to create SEO Chrome extensions with ChatGPT. Use this step-by-step instruction to bring your innovative SEO tool ideas to life.
50 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team outing. It’s fun and a great way for team members to bond and get to know one another outside of the work desks and joint tasks. But how do you find ideas for a great team outing? Maybe you start with a Google search for “team outing ideas” and stumble upon an article that suggests “field trips” and “professional development activities.” It sounds like a starting point, but where’s the real excitement? We have something for everyone — from perfect […]
Walmart Wins Black Friday Marketing with Mean Girls Campaign
The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served Walmart’s latest Black Friday ad. The movie Mean Girls has been a pop culture classic since its release in 2004. Nearly 20 years later, Walmart is capitalizing on the film’s enduring popularity with a Mean Girls-themed Black Friday campaign. Walmart’s series of ads features five of the film’s original cast members reprising their roles and […]
Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research
Discover how proprietary research can set your content apart and elevate your brand while building your pipeline.