Internet Marketing / 3185 posts found
49 Essential Small Business Stats You Need to Know
Small businesses are the lifeblood of any economy. Mom-and-pop restaurants, corner stores, family-owned shops, boutique tech firms, and other ventures drive economic growth, foster innovation, and generate employment opportunities. These businesses are the beating heart of the community. They provide essential services and goods, adding a unique flavor to local markets. 2023 continues to illustrate the importance of small businesses as they navigate through challenges and seize new opportunities. In this article, we delve into the nitty-gritty of small business statistics for 2023 and provide insights into their triumphs, tribulations, and trends. General Small Business Statistics Small Business Owner Statistics […]
What Are Core Web Vitals? (+ How to Improve Yours)
“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance. The trifecta includes page speed, responsiveness, and visual stability. Imagine them as your site‘s hospitality team, ensuring everything is fast, friendly, and visually pleasing. If they drop the ball, they’re looking at a potential 32% increase in users saying goodbye. Time doesn’t wait for anyone. But don‘t sweat it. We’ve got your back! This article is all set to be your guide, helping you navigate these digital waters. We‘ll show […]
12 Local Search Developments You Need to Know About from Q3 2023
The previous quarter in local search has felt slightly more mellow than the first two of this year, but industry experts have definitely made some noteworthy discoveries, and Google has made one major move. With the holiday shopping season up next, now is the time to examine any emerging opportunities or learn about new rules, before things get too busy for the local businesses you market. Let’s hop right in! 1. No second reinstatement chances from Google Ben Fisher wins the quarter with his detailed breakdown of the biggest Google local news. Already launched in the EU and coming to […]
Lifecycle Marketing: The Complete Guide
Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial. All businesses create their own unique lifecycle marketing strategy, but the purpose is the same: to engage customers, increase revenue, and grow a brand. Different from the buyer’s journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. The focus is to bring in buyers and turn them into loyal brand advocates. But what […]
How to Write a Simple, Effective Resume (+20 Examples)
A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage them to read your resume, and ultimately call you for an interview? Two words: Simple and effective. In this piece, we’ll offer a step-by-step guide to writing a simple, effective resume. Then, we’ll showcase 20 examples of what this looks like in practice. Ready to level up your resume-writing technique? Let’s get started. Table of Contents How to Write a Simple Resume 20 Simple Resume Examples How to Write a Simple Resume While resume specifics vary […]
Why Lifestyle Brands Are the New Media Companies
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. Media Companies That Are Spinning Success Reese Witherspoon’s Hello Sunshine is rewriting the playbook for how production companies can rise to the top. Hello Sunshine first started generating popularity with audiences through a modern book club model, reminiscent of Oprah’s book picks in the 90s. Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans. […]
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s a way to combat low traffic: search engine optimization. As marketers, we‘re always aiming to write content that’ll rank highly on Google, and SEO is the bridge that’ll help you get there. That begs the question: How do you incorporate that into your content? Don‘t worry — […]
What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]
If you’ve been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix. Below, let’s learn about the four Ps of marketing and how they’re still relevant in today’s marketing landscape. The four Ps are meant to help marketers consider everything about a product or service when they’re deciding how to market it for their business. Framing your marketing around the four Ps will […]
How to Negotiate Your Salary (Script Included)
You’ve done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring managers, you finally received an offer for your dream job. But before you accept it, you need to know how to negotiate your salary. Being able to negotiate now effectively won’t just affect the next year or two of your life. Instead, it will create a snowball effect that could result in significant losses. However, negotiation can feel awkward and intimidating, mainly if you’ve never done it. Here, we will explore how to negotiate a salary to ensure you receive what you deserve. How […]
How to Collect & Use Your GA4 Data to Transform Your Content Strategy
Content without data is like a property without a foundation — it lacks stability. Without data, you can’t truly understand the impact of your content and what to do next. Victor Ijidola put it best in his recent article on informational content, “You want your content to persuade your readers to do something,” but if traffic is low or sales are slow, chances are your content isn’t working hard enough at generating interest. In the last few years, content marketing has become more data-driven than ever before. Content marketers and SEOs have tools like Moz Pro and Google Analytics to […]