Internet Marketing / 3280 posts found
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. To be clear, I still see my own brain and approach as a competitive advantage. That hasn’t changed, but two things have shifted: First, AI algorithms have become more advanced and intuitive, making it easier to get better output. Second, I’ve learned how to train AI tools in my voice and perspective consistently enough that […]
How to Future-Proof Your SEO Strategy with Relevance Engineering
Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google’s AI Mode for increased brand visibility.
How to prepare for, navigate, and thrive through summer slumps — according to marketing experts
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether you’re in-house or freelance, it can feel like you’re sprinting in place. As a content strategist for B2B SaaS companies, I’ve seen this cycle enough times to know it’s usually seasonal. Audiences pull back. Priorities change. And attention spans get stretched thin by travel, time off, and a general tilt toward rest. But this year’s slump may feel heavier. Between tariffs, […]
Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up with culture, and I’m exhausted. Just 53% of marketers say they’re confident they can keep up with new cultural trends. Here’s how trend fatigue is affecting marketing, plus my take on how to figure out which trends to chase — and which to let pass. […]
Make space for customers to see their business as part of yours
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master in marketing isn’t proposing — but she does have some proposals to consider. Meet the Master Grace Wells Grace Wells works with brands like Huckberry, Soleil Toujours, and Fur as a creative strategist and director Lesson 1: Share data between your paid and organic channels. Oil and water. Hatfields and McCoys. Paid and organic. They rarely mix, and in at […]
In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact? Brand. I’ve seen this firsthand. I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. If I were starting from zero today, I wouldn’t wait. I’d go all-in on brand from day one. Here’s my approach to building a brand in your first 100 days, before you have money or traction. Let’s dive in. Why […]
What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard
What’s changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular Whiteboard Friday episode to find out what tactics are still relevant and what the future holds.
How to create a landing page: My simple step-by-step approach
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and why it was worth checking out. As I scrolled through, a few things stood out. The design was super simple — no distractions, just a clear focus on the ebook. The copy was sharp and persuasive, and it made the offer feel like a no-brainer. […]
What I Learned From Analyzing Google’s AI Mode Patent
Google’s stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy.
Content strategy red flags: What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying to say, or how you’re measuring success. That’s usually when I get the call. I’m Devin Reed — former head of content at Gong and Clari, now working with B2B marketing teams through my company, The Reeder. I’ve helped scale brands from $20M to $ […]