Internet Marketing / 2961 posts found
9 Simple Ways to Write a Good Introduction Sentence
There’s a lot of material out there about writing a great headline. But what about writing a good introduction sentence? Compelling readers to read the article is an art form in itself. And if you don’t do it well, you’re missing out on potential subscribers, leads, and customers. In this post, we’ll share how to write powerful introductions that turn casual browsers into readers. Article introductions matter, and here’s how to make them count. 1. Keep it short. I’m a big fan of short sentences. I love them because people can understand them easily. There’s great value in short sentences […]
What is Global Marketing? See 13 Businesses with Brilliant Strategies
Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. A global presence is possible for any business with a creative strategy and an understanding of world markets. Let’s go over what a good global marketing strategy looks like and the best examples worldwide. Global marketing isn’t a new concept. Established companies like Coca-Cola have been using this strategy to reach their international consumers for decades. With the invention of social media, websites, and other online advertising agencies, global marketing has become very easy. Both small […]
How to Use Facebook Live: The Ultimate Guide
It’s no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. ; Facebook Live is the second-most popular live stream video platform in the U.S., and it’s a valuable tool for forging an authentic and valuable connection with audiences. In this post, we’ll walk through: In this post, we’ll walk through: What is Facebook Live? How To Broadcast on Facebook Live via Your Mobile Device How To Go Live on Facebook From Creator Studio App How To Go Live on Facebook From a Desktop Facebook […]
MozCon Field Guide: Exploring Summertime Seattle
MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event draws closer, we think it’s a great time to remind folks of everything you can do while visiting the Emerald City. Nestled up in the corner of Washington state, surrounded by forests, mountains, and the Puget Sound, Seattle is the largest city in the Pacific Northwest (PNW). It is home to industry giants like Amazon, Microsoft, Starbucks, and Boeing and is the birthplace of Grunge music (think Nirvana, Soundgarden, and […]
Cost Per Acquisition (CPA): A Beginner’s Guide
In the paid acquisition world, clicks can seem like the holy grail. But if you really think about it, clicks only tell you if people arrive to your content. A better way to measure your content’s converting capabilities is cost per acquisition. This metric is a better indicator of whether your content is engaging and emotionally resonant enough to persuade your audience to stay and, ultimately, buy your product or service. Read on to learn more about what exactly it is, the formula for calculating it, how its bidding process works, and some principles for crafting creative and convincing ad […]
Everything You Need to Know About Functional Resumes
Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps? You might benefit from a functional resume. Luckily, this article closely examines everything you need to know about functional resumes, including what they are, when to use them, and the benefits they offer. So, whether you’re new in the workforce, changing careers, or have experienced some time unemployed, a functional resume can help you attract potential employers. What is a functional resume? The Benefits of Functional Resumes When to Use a Functional Resume Limitations of Functional Resumes How to […]
How to Convert an Excel Document to a Google Sheet
Are you tired of wrestling with Excel spreadsheets? Perhaps you’re looking for a more collaborative and user-friendly experience for your team. Using Google Sheets may be the answer to your frustrations. The cloud-based platform makes it easy to manage and organize data. You can also work collaboratively within the same interface you’re used to with other Google products. No matter where your colleagues live, you can work together. Getting started is easy. Keep reading to learn how to convert an Excel document to a Google Sheet and vice versa. The Benefits of Converting Excel Documents to Google Sheets How to […]
What the Prolonged Reddit Blackout Could Mean for Marketers
Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data. The decision to charge is an effort to increase profitability for the platform, which is preparing for a potential IPO. However, the change could further derail the company’s ability to go public. According to some volunteer moderators (who are critical to Reddit’s operating model), the change will price out third-party applications that help them facilitate conversations on the platform. In response, over 8k subreddits have become private since June 12, essentially going […]
16 Email Marketing Benefits Your Marketing Team Must Know
As a marketer, you might’ve heard coworkers talking around the water cooler about how email marketing is dead. It’s been a common concern for many marketing departments — however, I’m here to tell you about why email marketing is important and walk you through its benefits. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email. Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. As marketers, […]
7 Visual Hierarchy Principles for Every Marketer
Ever click on a website, take one look, and say, “Hm, that’s going to be a no,” and look for the exit button? For me, it’s usually because of three reasons: the site looks outdated, crowded, or hard to navigate. This is why visual hierarchy is so important in web design, as a bad website can keep visitors from gaining interest in your brand. Here’s an easy guide for understanding the key design principles of visual hierarchy to draw your audience in, keep them engaged, and generate conversions. Table of Contents What is visual hierarchy? What constitutes bad visual hierarchy? […]