Internet Marketing / 2961 posts found
How TikTok Is Reading Your Mind — Whiteboard Friday
Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok’s algorithm in this new Whiteboard Friday episode with Lidia Infante! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to a new edition of Whiteboard Fridays. Have you ever felt like TikTok is reading your mind? It’s just an algorithm. My name is Lidia Infante. I’m the Senior SEO […]
20 Tips to Write Catchy Email Subject Lines [+ Examples]
Your readers are judging your email subject lines. In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails’ performance and increase click-through rates. While subject lines may seem like an insignificant part of your message, they are often your only chance to stand out in a crowded inbox. Read on for some tried-and-true tips to help jazz up your subject lines and boost your email engagement. What makes a good email subject line? Before we get to our tips, let’s go over some fundamentals of what makes a great subject line. Regardless […]
24 Best “Meet the Team” Pages We’ve Ever Seen
To a prospect seeking out a new service provider, the process can be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors? Adding a “Meet the Team” page or section to your website is an easy, effective way to give your business an accessible face. This also gives prospects an idea of who exactly they’ll be working with and shows potential employees that you’re proud of the people on your team. For inspiration, see how these companies introduce visitors to their most important creative assets: their people. 1. Yokel Local Yokel […]
What is an Audience Profile? [Steps + Examples]
Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign’s messaging to reach those most likely to convert, and limit the amount of spend you might’ve otherwise wasted on underperforming ads. Here, we’ll explore the information you need to include in an audience profile, how to write an audience profile, and audience profile examples. Table of Contents What is an audience profile? What information should I include in an audience profile? How to Write an Audience Profile Why is audience profiling important? Audience Profile Examples Media Audience […]
Puma launches metaverse experience: Nifty Newsletter, June 7–13
Puma launches Black Station, a 3D metaverse experience allowing Puma Pass NFT holders access to exclusive products.
Snoop Dogg NFT passport lets fans tour with the rapper in digital form
The NFT will give holders access to behind-the-scenes content uploaded by Snoop Dogg while on tour.
Footwear conglomerate Puma launches 3D Web3 experience
The experience is designed for everyone, but Puma Pass holders gain access to exclusive perks.
How tried-and-tested Web2 models could help Web3 games thrive
Could higher-quality gameplay and a completely free experience allow Web3 titles to attract more users?
Build an SEO Report in Seconds with Domain Overview
How to generate a snapshot SEO report in seconds with Domain Overview Time. Resources. No matter the day, month, year, or algorithm update, these are 2 commodities of which SEOs will never have enough! We are perpetually searching for ways to systemize, automate, and simplify so that we can spend more time with the fun stuff – brainstorming and strategizing. One of the most time-consuming SEO tasks is gathering all of your key metrics into one place. There are countless data points to consider when evaluating a site’s current SEO performance, from top keyword rankings to Domain Authority and link […]
How Performance Marketing Works [+ 6 Tools You Can Use]
Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus). This is the same principle of performance marketing: marketers set a performance goal (like driving conversions) and reward the partners/people who help them get those conversions. Let’s dive deeper into how performance marketing works, how to create a performance marketing strategy, and the tools you can use to implement one. Table of Contents What is performance marketing? How Performance Marketing Works How To Create a Performance Marketing Strategy How do you measure performance marketing? Top Performance Marketing Software Top Performance […]