Internet Marketing / 3187 posts found
How HubSpot’s Hustle Team Uses AI
If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs). Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos. And if they still need an extra fix, they can hit “follow” on one (or all) of their social media accounts. It’s no secret that The Hustle is a content engine – but with the emergence of […]
Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. As a consumer, I love how effortless shopping can now be. But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media […]
How to Advertise on LinkedIn (+Research, Expert Tips)
LinkedIn is a highly valuable tool for networking with like-minded professionals. But here’s something we don’t talk about as much as we should: LinkedIn is also a useful inbound marketing platform. It might seem a little bit intimidating. You have enough on your plate; do you really need to figure out another way to create targeted content? Actually, yes. You have more power at your disposal with LinkedIn than you might realize. That’s because LinkedIn has a powerful ad platform. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, X, or Google, consider yourself lucky — […]
SEO Forecasting — Whiteboard Friday
Learn how to forecast and demonstrate the value of your SEO efforts in this week’s Whiteboard Friday with Tom Mansell. Quantify predicted SEO value, close performance gaps, and calculate ROI. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Welcome to this week’s edition of Whiteboard Friday. I’m Tom, Director of Organic Performance at Croud. Today, we’re going to talk about SEO forecasting and more specifically how you can do it. With digital budgets being more scrutinized than ever, there’s a lot more pressure to demonstrate the value of your SEO […]
What is Graymail? Here’s What You Need to Know
You may know it as ham. Or bacon (spelled ‘bacn’). I guess email marketers have a penchant for meat products. Most people, however, just call it graymail. Never heard of it? I hadn‘t either until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Here’s what I learned. What is graymail? Graymail vs. Spam Graymail vs. Graylisting Where does graymail go? How does graymail affect email marketers? What is graymail? Graymail is an email you opt to receive but never open or click through. For example, let‘s say you’re shopping, and the cashier […]
What Does Product Marketing Do?
Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? Despite its necessity and ubiquity, many business owners aren’t sure how to answer this question. While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. Why? Because product marketing is one of the few job functions that touches product, marketing, and sales. It all comes down to knowing the target customer and finding ways to learn more about them and how best to interact with them. What does […]
How to Future-Proof Your Brand with SEO
The digital landscape is evolving quickly, and businesses must adjust their marketing techniques to maintain a competitive edge. You need to be able to transform how you operate your business and engage with your customers. If you’re aiming for long-term success, you should learn how to future-proof your brand. This is no longer an option but a necessity. You’ll need to adopt a forward-thinking and strategic plan to be ready for the future to maintain your market share and remain relevant in the ever-changing search landscape. SEO has become an essential building block to securing your brand’s future. Customers have […]
How to Become a Content Creator: 10 Steps
Are you brimming with ideas, creativity, and a passion to share your unique perspective with the world? If so, becoming a content creator might just be the perfect avenue for you. Content creators are valuable for the creative and informative content they produce, whether working for a company or on their own. But what does it take to be a good content creator? If you want to know how to become a content creator, follow these steps and examples from successful creators across industries. What is a content creator? 10 Tips for Aspiring Content Creators What is a content creator? […]
How to Use VLOOKUP Function in Microsoft Excel [+ Video Tutorial]
Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time. What does VLOOKUP do, exactly? Here’s the simple explanation: The VLOOKUP function searches for a specific value in your data, and once it identifies that value, it can find — and display — some other piece of information that’s associated with that value. Microsoft Excel’s VLOOKUP function is easier to use than you think. What’s more, it is incredibly powerful, and is definitely something you want to […]
Why Customer Connection Matters
At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What’s not changing, however, is the importance of connection. The advent of AI makes this an extremely exciting time. The businesses that can effectively leverage technology to drive deeper connections will ultimately be the companies that grow better. AI will help level the playing field with features that give you incredibly powerful content creation tools. For […]