Internet Marketing / 3189 posts found
3 Facets of Inbound Marketing Won’t Be the Same After AI: Here’s Why
Inbound marketing is about providing unique, standalone value via content to your prospects. It’s a “show, don’t-tell” methodology: I will show you that my brand is empathetic, helpful, and trustworthy, rather than simply telling you it is. But what about a world in which people don’t turn to your brand anymore to find content … They turn to AI? The marketing industry is changing rapidly as a result of AI, and with any change, it’s normal to question the status quo: Will the traditional inbound marketing playbook continue to triumph in a post-AI world? Inbound marketing isn’t going anywhere, but […]
68% of Web Analysts Don’t Think SGE Will Negatively Impact Traffic: Are They Wrong?
SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. According to our Web Traffic and Analytics report, 75% of web analysts believe generative AI-integrated searches will positively impact their blogs, and 68% predict their blogs will get more traffic than before. But are they correct, or is this just wishful thinking? Here, let‘s dive into how SGE could impact your site’s ranking for the long haul. The Pros of AI-integration into Search Engines As mentioned above, most web analysts […]
Map Your Keywords to the Buyer’s Journey and User Intent — Whiteboard Friday
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. So I’m Rejoice. I’m an SEO account manager for SEO Sherpa, and welcome to this edition of Whiteboard Friday. So I will be talking to you about how to map your keywords to your user intent and the buyer’s journey, so showing you a good framework to use when you’re building out your strategy, doing your keyword research, and sort of […]
Multivariate Testing: How It Differs From A/B Testing
There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which titles perform better. There’s also no end to the type of test you can run, but two players take center stage: A/B and multivariate testing. Is there a huge difference between them, though? And will my results be affected if I choose the wrong one? Yes, there is a difference, and yes, your results will be affected. Not to fear, though; in this post, we’re going to break down the difference between A/B tests and multivariate tests and tell you […]
What’s a Blog & Why You Need One
Even if you‘re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you‘ve stumbled across a blog when you’ve searched “healthy dinner recipes”. In fact, if you’re reading this, guess what? You’re on a blog. (Very meta, I know.) If your business doesn’t have a blog, you might want to reconsider — B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. At its most basic, blogs can help you develop an online […]
Why You Need to Create More Landing Pages [Data + Tips]
“I’ve already got some landing pages, so why should you make more?” That sounds almost as crazy as saying the question, “Well I’ve already got some leads, why should I get more?” Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you understand how efficient they are at converting. But are you creating enough of them to really scale your lead generation efforts? Let‘s find out why — at least in the case of landing pages — more is better. And if you’re in a pinch, […]
How To Build an LGBTQ+ Inclusive Brand (Beyond Pride Month Promotions)
Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual. However, celebrating the LGBTQ+ community is more than just showing up for them during one month of the year. Doing that is like celebrating someone’s birthday with them and then ghosting them for the rest of the year. To make the LGBTQ+ community really feel like they belong with your company, it’s important to build an inclusive brand that makes them feel seen and supported every time they interact with your brand. […]
How to Cite Sources
The best content marketers aren’t afraid to share. Share content. Share links. Share ideas. Share data. That said, you’re also supposed to give credit where credit is due. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette. Below is a quick guide to help you navigate citing sources in essays and across the internet. Skip to: Citing Sources in Essays Citing Sources in Blog Posts Citing Sources in Social Media Citing Images & Visual Content Commonly Used Citation Styles If you’re already working […]
The 80+ Best Chrome Extensions for 2023
Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser. The best part is that you have plenty of options. The Google Chrome web store offers a variety of different tools that help you become safer, smarter, and more productive with just one click. We’ve curated the best ones here. We can‘t guarantee that these extensions will make puppy YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. We’ve broken them down into different […]
Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus
Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a hot summer, the last thing you want to do is cook an elaborate meal — and that’s where girl dinners come in. Is it a charcuterie board? A snack plate? A random assortment of whatever can be found in the kitchen to make a haphazard meal? The answer is yes to all of the above. The term girl dinner took off on TikTok earlier this summer after creator Olivia Maher used the term in a video. Since then, girl dinner has since […]