Internet Marketing / 2960 posts found
Evertas expands crypto insurance offerings to include mining and raises limits
Crypto insurance underwriter Evertas will increase coverage limits to $420 million per policy while adding additional mining coverage.
Web3 adds semantic layer to Ethereum for a decentralized society
This new relation-based Web3 protocol integrates decentralized social graphs, identity and AI to add social context to Web3 profiles.
The Moz Links API: Touch Every Endpoint in Python
The purpose of this Jupyter Notebook is to introduce the Moz Links API using Python. This should work on any notebook hosting environment, such as Google Colab. If you’re looking at this on Github, the code snippets can be copy/pasted into your own notebook environment. By the time you’ve run this script to the bottom, you will have used every Moz Links API endpoint, and can pick the parts you want for your own project. The official documentation can be found here. Confused? Be sure to check out my intro to the Moz Links API. Do global imports The import […]
Steve Jobs’ 3 Powerful Persuasion Tactics, and How You Can Use Them to Win Customers
Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence. While technical innovations and relentless advertising played a role, the true secret to his success lay in the persuasive techniques that he employed. Techniques that anyone can learn and adopt. In this post, I share how Steve Jobs managed to sway the world using simple, yet powerful persuasion strategies that you can apply in your own life. Leveraging the Labor Illusion Effect One of the most effective tactics Steve Jobs used […]
How HubSpotters Are Enhancing Their Content with AI
AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But if you’re unsure how to leverage AI to create better content, you’re not alone. At HubSpot, we’ve been exploring the fine line between using AI to enhance our content without relying too heavily on it. Here, let’s explore some of the ways HubSpotters across the marketing organization are leveraging […]
The Top Benefits of AI for Marketers [State of AI Data]
The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI. Let’s dive in. The Top Benefits of AI for Marketers [New Data] 1. 67% of marketers say the biggest benefit of AI is the ability to create content faster. If you’re in marketing, your job […]
Easy to Implement Tactics for Local Link Building — Whiteboard Friday
Google’s local algorithm demands different tactics for link building. And even if you don’t need local SEO, local link building strategies can still give you a different perspective and improve your work. In today’s episode, Greg walks you through some of these strategies. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription ♪ [music] ♪ Howdy, Moz fans. I’m Greg Gifford, the COO of SearchLab Digital, and I’m back to do another Whiteboard Friday. Today we’re talking tactics for local links. Get it, huh? The important thing to remember is that […]
12 AI Tools to Help You Grow Your Blog
OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days. But what about real-world uses for AI? How can marketers begin to use AI to solve actual problems they have? All the speculation and theory are interesting. But at the end of the day, marketers have KPIs and business goals to meet. Turns out, there are AI tools that can help you get […]
The Ideal Length for Instagram, Facebook, Twitter, & LinkedIn Posts
When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.) While we’ve written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character […]
How to Create a Killer 5-Minute Presentation
Developing and delivering a five-minute presentation seems an easy enough task at first — until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types. When there’s less time to get your point across, every second counts more, and there’s no time for improvisation. While short presentations can be unexpectedly challenging to create, when done correctly, they can be more impactful than longer presentations. Five minutes is just enough time for you to present a compelling narrative about one topic, without any filler or fluff. The time limit forces you to […]