Internet Marketing / 3298 posts found
30 of the Best Free WordPress Blog Themes in 2023
If you‘ve got an opinion to share, you’ll need a blog to reach the right audience. However, choosing the right free WordPress blog theme can be a challenge. I’ve chosen the wrong theme in the past. That decision left me frustrated, searching for support so I could create the blog of my dreams. Let’s help you avoid the same mistake. In this post, you’ll find 30 of the best free WordPress blog themes. Before we dive in, let’s explore what you should expect from free WordPress blog themes. Table of Contents Characteristics of Great WordPress Themes The Best Free WordPress […]
Making Industry Landing Pages Engaging for B2B Companies – Whiteboard Friday
Learn how to transform your industry landing pages into powerful sales enablement tools for B2B success. Discover the key strategies to bridge the gap between search relevance and customer expectations in this Whiteboard Friday.
The Best LinkedIn Articles + Expert Insights
With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place. However, there is still plenty of great content on LinkedIn written by some of the top experts in their fields. Below we’ve compiled a list of our favorite LinkedIn articles from past to present as well as some insights from our favorite authors to inspire your own. Best LinkedIn Articles to Read Now 1. How ChatGPT is Changing the Game in 2023, Gary Vaynerchuk Entrepreneur, CEO, author, and media mogul Gary Vaynerchuk is no […]
49 Essential Small Business Stats You Need to Know
Small businesses are the lifeblood of any economy. Mom-and-pop restaurants, corner stores, family-owned shops, boutique tech firms, and other ventures drive economic growth, foster innovation, and generate employment opportunities. These businesses are the beating heart of the community. They provide essential services and goods, adding a unique flavor to local markets. 2023 continues to illustrate the importance of small businesses as they navigate through challenges and seize new opportunities. In this article, we delve into the nitty-gritty of small business statistics for 2023 and provide insights into their triumphs, tribulations, and trends. General Small Business Statistics Small Business Owner Statistics […]
What Are Core Web Vitals? (+ How to Improve Yours)
“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance. The trifecta includes page speed, responsiveness, and visual stability. Imagine them as your site‘s hospitality team, ensuring everything is fast, friendly, and visually pleasing. If they drop the ball, they’re looking at a potential 32% increase in users saying goodbye. Time doesn’t wait for anyone. But don‘t sweat it. We’ve got your back! This article is all set to be your guide, helping you navigate these digital waters. We‘ll show […]
12 Local Search Developments You Need to Know About from Q3 2023
The previous quarter in local search has felt slightly more mellow than the first two of this year, but industry experts have definitely made some noteworthy discoveries, and Google has made one major move. With the holiday shopping season up next, now is the time to examine any emerging opportunities or learn about new rules, before things get too busy for the local businesses you market. Let’s hop right in! 1. No second reinstatement chances from Google Ben Fisher wins the quarter with his detailed breakdown of the biggest Google local news. Already launched in the EU and coming to […]
Lifecycle Marketing: The Complete Guide
Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial. All businesses create their own unique lifecycle marketing strategy, but the purpose is the same: to engage customers, increase revenue, and grow a brand. Different from the buyer’s journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. The focus is to bring in buyers and turn them into loyal brand advocates. But what […]
How to Write a Simple, Effective Resume (+20 Examples)
A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage them to read your resume, and ultimately call you for an interview? Two words: Simple and effective. In this piece, we’ll offer a step-by-step guide to writing a simple, effective resume. Then, we’ll showcase 20 examples of what this looks like in practice. Ready to level up your resume-writing technique? Let’s get started. Table of Contents How to Write a Simple Resume 20 Simple Resume Examples How to Write a Simple Resume While resume specifics vary […]
Why Lifestyle Brands Are the New Media Companies
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. Media Companies That Are Spinning Success Reese Witherspoon’s Hello Sunshine is rewriting the playbook for how production companies can rise to the top. Hello Sunshine first started generating popularity with audiences through a modern book club model, reminiscent of Oprah’s book picks in the 90s. Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans. […]
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s a way to combat low traffic: search engine optimization. As marketers, we‘re always aiming to write content that’ll rank highly on Google, and SEO is the bridge that’ll help you get there. That begs the question: How do you incorporate that into your content? Don‘t worry — […]