Internet Marketing / 3425 posts found
6 Social Selling Tools to Consider
If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. Nearly 60% even note social media sales have increased year over year. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales? To do this, […]
How to Increase Survey Completion Rate With 5 Top Tips
Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates. My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in […]
The Complete Guide to Becoming an Authentic Thought Leader
Ready to become the thought leader you’ve always dreamed of? Use this comprehensive guide to create and execute your thought leadership strategy.
9 Thank You Page Examples to Improve User Experience
Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go. They’re often the final opportunity to engage your site visitors and leave them with a warm, fuzzy feeling about their overall experience on your site. Like any website page, good thank you pages require careful consideration across design, layout, copy, and calls-to-action (CTAs). If you’re struggling to make your thank you page work for your visitors and website goals, check out these nine examples to get inspired. Table of Contents What […]
Sneak Peek: The MozCon 2024 Speaker Line-Up
Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June.
The Complete Guide to Education Marketing
Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 billion by 2026. How do you develop your first education marketing campaign? How much money and time do you need to invest? What is the whole range of benefits? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is […]
The Car Fire That Sparked Millions of Impressions for Stanley
A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound – Danielle The video quickly went viral and has gone on to rack up more than 84 million views. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering […]
Local Business E-E-A-T: Real-world Examples of How This Works
Explore tons of real-world local business examples to help you plan out your own full menu of E-E-A-T opportunities.
Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team
Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness. In fact, 75% of people recognize a brand by its logo, and 45% identify brands based on their brand colors. Simply put, your brand colors matter. Whether you’re going through a rebrand or starting your business from scratch, here’s some inspiration for logo color combinations that you can use to create a memorable brand icon. Understanding Color Theory and Meanings 25 Logo Color Scheme Examples Understanding Color Theory and Meanings Before we dive into brand logo color combinations, it’s important to understand […]
When Not to Use Artificial Intelligence in Digital PR
In the field of public relations, the human touch remains essential and irreplaceable. Learn when not to use artificial intelligence in digital PR.