Internet Marketing / 3120 posts found
18 Above the Fold Content Examples to Inspire Your Own
The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds. For this reason, you’re above the fold content should be enticing enough to hold a visitor’s attention and keep their interest. If your session time is low and your bounce rate is high, then your above-the-fold content may be to blame. Not to worry: We’ll go over everything you need to know about above-the-fold content, including best practices and examples that will inspire you. Skip to: Above the Fold Best Practices Above the Fold Website Examples […]
How to Post to Instagram From Your Computer [12 Easy Steps]
Posting to Instagram from your computer is a great choice if you don’t have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen. For these reasons and others, you might be wondering, “Can I post to Instagram from my computer?” We have some good news. In this post, we’ll discuss: Can you post to Instagram from a PC? How to Use Instagram on a PC How to Post to Instagram from Desktop PC How to Upload Photos to Instagram on a Desktop Computer Using Chrome How […]
The Ultimate Guide to Embedding Content on Your Website
Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content: Consumers rank authentic, user-generated content as the most trustworthy form of content. 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives. Seeing photos and videos from other consumers before making a purchase reduces the likelihood of a return for 69% of shoppers. Despite the benefits, figuring out how to embed this content can be tricky. This post […]
How to Prepare for an SEO Conference, Including MozCon
Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions, vendor booths, networking galore, and unforgettable after-parties. It can be overwhelming, but SEO conferences like MozCon can bring incredible rewards with the right preparation. This guide will equip you with essential tips to make the most of SEO conferences, in-person or virtual. Discover how to strengthen your team, boost your energy, and enhance your enthusiasm for work during and after the event. Get ready to dive into the world of […]
How to Write About Your Professional Background
A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, shared with your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Here, we’ll explore some tips to help you feel more comfortable when writing your own professional background. Let’s dive in. What’s a Professional Background? How to Write One Professional Background Examples Your professional background includes previous jobs you’ve had, successful projects you’ve worked on, significant accomplishments like promotions […]
How Long Should a Resume Be? Everything You Need to Know
With the uncertainty of the job market, having an updated resume that reflects your experience has never been more critical. As you update your CV, you may wonder how long your resume should be and what it should include. The length of your resume depends on how long you’ve been working, the types of work you’ve done, and the jobs you’re applying for. Here, we will guide you on how long your resume should be based on different criteria. That includes your range of experience and how long you’ve been working. How long should a resume be? Resume Length Best […]
Threads and Spill: Can These New Apps Dethrone Twitter?
Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts, unpopular feature changes, public disputes with reputable media entities, and declining traffic and ad revenue, the platform has had a tumultuous year. One thing Twitter hasn’t had to deal with in its 17-year history is direct competition. While there are plenty of other popular social media platforms, they all serve different purposes. Instagram, traditionally a photo-based app, is a place to share visual content. Facebook is for communicating with people you already know and engaging in groups. TikTok has a unique hybrid of video […]
Explainer Videos: 10 Examples for Marketers
Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience? Fortunately, this article has simple tips and excellent examples to help you get started. What is an explainer video? An explainer video is a short video that communicates how something works in a simple way to its target audience. Explainer videos are often used in marketing to show the benefits of a product or service and how they work. Explainer videos […]
How AI Perceptions Have Changed in the Last Decade [Comparing New & Old Consumer Data]
AI may sound like a new tech trend, but it’s actually been around in the lives of business owners, marketers, and consumers for years. So, how has the perception of AI changed over time? To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. We then compared that data to our 2023 State of AI Survey, in which we surveyed 1,350+ business professionals. How People Felt About AI in 2017 How People Perceive AI in 2023 How AI’s Perception Could Change How People Felt About AI in 2017 In […]
Using the New “E” in E-E-A-T To Generate Interest in Your Brand
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes the importance of including relevant first-hand experience with any subject matter. What does it mean for publishers? We’ll cover that and more below. Understanding E-E-A-T Guidelines Each part of E-E-A-T is essential for great content: Experience: Real-world or first-hand experience with the topic. Expertise: Extensive […]