Internet Marketing / 3029 posts found

6 Local SEO Tasks for Summer Success

June 14, 2023 @ 1:51 am
by docdna54
in Internet Marketing
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I hope this summer features at least a few lazy days for you, kicking back in the shade with loved ones and a pitcher of iced tea or a tray of homemade popsicles. But the next few months can also be a really exciting time to try out new local SEO and marketing tasks well ahead of the holiday season to see what’s resonating with your community in 2023. Here are 6 smart things to try that could sweeten your local business’ summer success. 1. Get on the Search Labs waiting list No one likes standing in line, but there’s […]

AI Advertising: Pros, Cons, Tips & Examples

June 13, 2023 @ 11:30 pm
by docdna54
in Internet Marketing
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You’ve heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn’t stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI something your brand should leverage in its next advertising campaign? To help you make that decision, here’s what you need to know about AI advertising, including tips and examples. First, let’s examine the pros and cons of leveraging AI in advertising. Pros of AI in […]

Facebook Insights: A Beginner’s Guide [+ Step-by-Step Instructions]

June 13, 2023 @ 11:30 pm
by docdna54
in Facebook Marketing, Internet Marketing
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If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it. Features like weekly insight summaries and competitive data on other business pages make Facebook Insights a powerful tool that every marketer should leverage. Let’s dive into what Facebook Insights is, how to access it, and how to interpret the metrics it tracks. What is Facebook Insights? Facebook Page Insights vs. Facebook Audience Insights Where is Facebook Insights? How to Use the Facebook […]

10 ChatGPT Alternatives for Marketers

June 13, 2023 @ 3:30 pm
by docdna54
in Artificial Intelligence, Internet Marketing
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Since its launch in 2022, OpenAI’s ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you’re probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you’ve come to the right blog. This article will explore different ChatGPT alternatives and their unique features. Free ChatGPT Alternatives If you’re looking for an economical alternative to ChatGPT, the following free AI alternatives fit you. 1. Bard Google’s experimental […]

How Ozempic Ushered In the Next Wave of Wellness Marketing

June 13, 2023 @ 3:30 pm
by docdna54
in Internet Marketing, Marketing News
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Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. What is Ozempic and how did it get so popular? Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. While it’s intended to help manage diabetes, many people who take it experience […]

Is AI Sentient? Could it Ever Be? Experts Weigh In

June 12, 2023 @ 3:20 pm
by docdna54
in Artificial Intelligence, Internet Marketing
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Right now, AI does what we want. But what if it gets to the point where it only does what it wants? The current AI gold rush might leave many thinking about what AI might look like as it develops. In this post, we’ll discuss sentient AI, what it could look like, and if we should be worried about a world where robots are conscious (with scientific insight, too). What is sentient AI? Sentient AI can feel and have experiences just as humans can. Sentient AI is emotionally intelligent, conscious and can perceive the world around it and turn those […]

How to Become an SEO Expert, According to HubSpot’s SEO Team

June 12, 2023 @ 3:20 pm
by docdna54
in Internet Marketing, SEO
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SEO helps businesses keep their website visible to people looking for what they offer.  It’s a technical specialty that requires understanding its foundational processes, continuously monitoring performance, and staying on top of search algorithm updates and new requirements.  The person at a business who monitors trends and helps sites remain visible is an SEO expert. In this post, we’ll discuss exactly what they do and advice from experienced HubSpotters on how to become one.  What is an SEO expert? An SEO expert monitors search trends and uses analytics to help businesses build websites that rank highly in search engines, reach […]

How to Explain the Value of SEO to Executives — Whiteboard Friday

June 10, 2023 @ 12:40 am
by docdna54
in Internet Marketing
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In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value.

15 Apps for Instagram Posts to Make Your Content Stand Out

June 9, 2023 @ 2:50 pm
by docdna54
in Instagram Followers, Internet Marketing
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With 500 million daily active users on Instagram, it’s not enough to just rely on the 24 standard filters and tools available within the app anymore. Fortunately, there are many apps for Instagram posts that will help your content catch the attention of your target audience. We’re not just talking about editing tools and filters. The following apps and tools for Instagram can help you gain followers, attract likes, and analyze your performance. Best Apps for Instagram Instagram Photo Editing Apps Instagram Apps to Track Followers Instagram Apps for Likes Instagram Analytics Apps Types of Instagram Apps There are several […]

15 Call-to-Action Statistics You Need to Know About to Increase Your Conversion Rate

June 9, 2023 @ 2:50 pm
by docdna54
in CTA（Calls-To-Action）, Internet Marketing, Smart Content
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You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns. To help you create irresistible CTAs and move a higher percentage of people down your marketing funnel, we’ve compiled a list of 15 relevant call-to-action statistics. We scoured the internet for the latest research papers, reports, and case studies. Then, we interviewed experts to assemble this comprehensive list of call-to-action statistics. These statistics will help you understand how to craft and implement effective CTAs that drive conversion and action. Let’s explore each of these CTA stats below. 1. Email CTAs get an average click-through […]
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