Internet Marketing / 3303 posts found
How to Create a Brand SEO Strategy — Whiteboard Friday
Miracle shares valuable insights on establishing your brand’s online identity and dominating the SERPs in this informative Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone, my name is Miracle Inameti-Archibong. I’m the head of SEO at John Lewis Finance. Welcome to “Whiteboard Friday.” Today I am going to be speaking to you about how to create your brand SEO strategy. Why do you need a brand SEO strategy? Now, why are we talking about brand SEO strategy? I mean, it’s 2023. Traditionally, SEOs have always been […]
12 Higher Education Marketing Trends of 2023
Marketing trends come and go at a rapid speed, and higher education isn’t immune to these shifts. Especially at a time when college enrollment is down, higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. If you want to stay ahead of the curve, look no further. Here are the top 12 higher education marketing trends of 2023. 1. Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. Short-form videos capture the attention of today’s digitally savvy students and provide a creative outlet […]
How to Organize Your Email: 11 Management Tools
Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming — especially if you lose control. And boy is it easy to lose control. Many of us get bombarded by new emails on a regular basis, and it’s stressful to know that we might be missing out on the truly important stuff amid the flood […]
Creating a Culture of Inclusion: Revolutionizing Professional Standards
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In today’s rapidly changing corporate landscape, the concept of “professionalism” is undergoing a transformative shift, one that may completely radicalize the working world for better. For years, traditional professionalism standards have shaped how individuals present themselves and navigate the workplace. However, these standards have been criticized for their lack […]
How To Get Buy-In by Setting Strategic Content Marketing Goals
Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are effectively measuring content marketing KPIs related to their goals, there is always room for improvement — especially when management wants to know how you will attain that next best result. To secure budgeting, resources, and cooperation from internal partners, you need to get those stakeholders to ‘buy in’ to your […]
9 Google Drive Tips You’ll Wish You Knew All Along
If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. Download our free guide here for even more tools and tips for increasing your productivity. In fact, Google Drive has more value than meets the eye. Did you know that you can crop photos right inside a Google Document? Or that you can use Drive to send really big files to people — files that are too […]
The Scarcity Principle: How 7 Brands Created High Demand
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in the supply and demand of products can result in the scarcity principle coming into play. In this post, we’ll learn what the scarcity principle is and how you can use it to create high demand. What is the scarcity principle? The scarcity principle of persuasion […]
What is Communication? The Ultimate Guide
The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. In this guide, we’ll go over communication styles, share ways to improve your communication, and how to better understand how your colleagues and customers communicate. Keep reading to get started, or use the chapter links below to jump around. In simpler terms, communication is said to be the “creation and exchange of meaning.” Communication is also a process […]
The Future of Partnerships: Celebrities Working For Major Brands
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought on as a strategic adviser. Per Delta’s official statement, Brady would be involved in strategic initiatives involving Delta’s employees and customers. What does that mean exactly? Delta hopes some of Brady’s teamwork and leadership skills will rub off on their employees. According to Fast Company, […]
25 of the Best WordPress Newspaper Themes for 2023
Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website. Newspaper WordPress themes — despite their name — work for all types of writing. No matter your content type, the layout you’re looking for, or the design you envision for your website, there are hundreds of newspaper themes to choose from. That’s why we’ve compiled this list of our 25 favorite newspaper themes for 2023 to help you find one that meets your needs. Each of […]