Internet Marketing / 3298 posts found
9 Google Drive Tips You’ll Wish You Knew All Along
If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. Download our free guide here for even more tools and tips for increasing your productivity. In fact, Google Drive has more value than meets the eye. Did you know that you can crop photos right inside a Google Document? Or that you can use Drive to send really big files to people — files that are too […]
The Scarcity Principle: How 7 Brands Created High Demand
If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in the supply and demand of products can result in the scarcity principle coming into play. In this post, we’ll learn what the scarcity principle is and how you can use it to create high demand. What is the scarcity principle? The scarcity principle of persuasion […]
What is Communication? The Ultimate Guide
The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. In this guide, we’ll go over communication styles, share ways to improve your communication, and how to better understand how your colleagues and customers communicate. Keep reading to get started, or use the chapter links below to jump around. In simpler terms, communication is said to be the “creation and exchange of meaning.” Communication is also a process […]
The Future of Partnerships: Celebrities Working For Major Brands
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought on as a strategic adviser. Per Delta’s official statement, Brady would be involved in strategic initiatives involving Delta’s employees and customers. What does that mean exactly? Delta hopes some of Brady’s teamwork and leadership skills will rub off on their employees. According to Fast Company, […]
25 of the Best WordPress Newspaper Themes for 2023
Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website. Newspaper WordPress themes — despite their name — work for all types of writing. No matter your content type, the layout you’re looking for, or the design you envision for your website, there are hundreds of newspaper themes to choose from. That’s why we’ve compiled this list of our 25 favorite newspaper themes for 2023 to help you find one that meets your needs. Each of […]
Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan
Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There’s a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue. Table of Contents What is a SaaS marketing plan? What Makes SaaS Marketing Different Why SaaS Marketing Plans Matter How to Create a SaaS Marketing Plan The Four […]
Takeaways from an Irish Locksmith Listing Spam Scandal
“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going to share a summary of it in today’s column, offer my best understanding of the root of the problem, and close with takeaways both for consumers and for local business owners who operate in Your-Money-Or-Your-Life (YMYL) industries, like security. When local search reads like a mystery novel Host, Katie Hannon, and her team did a good job of structuring this unfolding mystery on the […]
Google AI: How One Tech Giant Approaches Artificial Intelligence
Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search. Google is one of the major players looking to bring the power of AI directly to your fingertips. In this post, we’ll explore Google AI, its progress, […]
The Marketer’s Ultimate Guide to Link Bait
Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud — “Not all link bait is bad!” There is a right and wrong way to use link bait, and, when done correctly, marketers can drive more traffic to their content without alienating their audience Here, we’ll cover what link baiting entails, its benefits, and how to do it the right way. Let’s dive in. Table of Contents What is link bait? The Benefits of […]
The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!)
This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just a few of the practical lessons we learned include: How to explore Seattle like a local and make the most of your time in the Emerald City How to prepare for an SEO conference, and why conferences are more important than ever How to convince […]