Internet Marketing / 3425 posts found
22 Examples of Nostalgia Marketing that Make Customers Feel Good
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know works. To inspire your campaigns, we selected 22 examples of nostalgia marketing that play on the bittersweet pangs of days gone by. The Power of Nostalgia Marketing “When you play on nostalgia, you’re bringing people back to a simpler time, and the familiar comfort that […]
4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these four Ds? Starting in July, consumers are deliberate, thoughtfully planning their holiday purchases and wishlists. From October to November, they’re deal-seeking, hunting for deals and prioritizing quality and value. By December, they become determined to complete their shopping ahead of the holidays and are using all days and resources to get it done. And finally, by January, consumers become devoted as they continue to shop past peak season. Check out this quick short where […]
Is the Nearby Filter Nav Actually Making Google’s SERPs More Local?
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research.
14 Link Building Tools to Drive Traffic and Boost SEO Rankings
As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO. I‘ve found that it’s a cost-effective marketing principle that allows me to advertise on other reputable websites for free while gaining high-quality referral traffic. If you’re unsure what link building is, it means creating links on other websites to increase search engine rankings and drive referral traffic to your site. I typically embed links to my site via forms of content, including blog posts, infographics, articles, press releases, and images. The process may sound time-consuming, but there are plenty of […]
Data-Driven Decision Making (Research & Expert Tips)
In today’s data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming. . In this post we’ll help by covering: What Data-Driven Decision Making Is How to Build Data-Driven Decision Making Processes Benefits of Data-driven Decision Making Data-Driven Decision Making Examples Data-Driven Decision Making Process […]
A Non-Technical Guide to Diagnosing JavaScript SEO Issues
Does JavaScript SEO make your head spin? Use this non-technical approach to diagnose and fix Javascript SEO issues.
The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers
I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance. Here’s what I found: 4 Types of Emails That Get the Most Engagement The four emails get the most engagement, according to our latest Glimpse survey. 1. Multimedia Emails Multimedia emails include videos, photos, GIFs, and other elements to make […]
Is Social Media Dying? What That Could Mean for Marketers
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. Per GWI, 54% of people use social media to connect with friends and family, and 27% of people use social media to keep up with news. What they aren’t necessarily hopping on social media to do is be sold to. However, social media platforms need users […]
How Brands Can Cash in on the “Joyconomy”
Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I and the Trends team discovered that adults were increasingly searching what we called “kidding around terms:” like “fairytale bedrooms for adults,” “adult pigtails,” and the funny list continued. As it turns out, the party was just getting started: from our follow-up research, we’re seeing consumers continue their search for positivity and jubilance. And, brands are taking notice. Here are three trends we’ve been watching in the “joyconomy” space. 3 Joyconomy Trends to Watch 1. Playful Brand Expansions Over the past two years, […]
How to Slow the Heck Down When the World’s Speeding Up
“Move fast and break things” was the motto of generation Zuck. And while we’ve seen notable progress from this mantra, we’ve also been left with a ton of broken sh*t. The biggest casualty? Ourselves — and our teams. Subscribe to Trends Change Whiplash is Real Before we dig into how to slow down, it’s important to recognize why we’re feeling the way we are, AND — most importantly — that the readers of this post are absolutely not alone. In 2022, 72% of employees across industries reported feeling overwhelmed by change in their workplace. Since then, things have only accelerated. […]