Internet Marketing / 3190 posts found
How Content Creators Are Tackling The New Instagram Threads
Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to “X” by Elon Musk). Dubbed a “Twitter Killer,” Threads amassed 100 million users in just five days. Among new Threads users are content creators; many also use Twitter to interact with their followers, build community, and network with other creators and brands. So how are content creators adapting to the new Instagram Threads? How do they believe it compares to Twitter? I asked several content creators who are early adopters of Threads for their perspectives. Here’s what they have to say. How are content creators using Threads? Content […]
Introducing Brand Authority: Measuring the Unmeasurable
We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable. Starting today, you’ll find something new in our Domain Overview tool: a Brand AuthorityTM score for your domain (or any domain you choose to analyze): You’ll also see a new visualization – a four-quadrant grid – that compares your Brand Authority and Domain Authority to your closest online competitors. Here’s an example for electric car maker Lucid Motors: It’s easy to see how Lucid stacks up to their closest search […]
Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]
AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we’ll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it. Table of Contents Can AI-generated content impact my search ranking? The Limitations of AI-Generated Content Tips for Using AI-Generated Content Can AI-generated content hurt […]
How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too
When Threads was first announced, I was wary. We’ve seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. In all that chaos, it can be difficult to determine which ones have true staying power, and which ones are passing fads. And then I heard Threads has become the fastest-growing social media platform of all time, and I took notice. In fact, Threads reached 100 million users within five days. By comparison, it took Instagram over two years to reach that same milestone. It’s too early to say if Threads […]
The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]
Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. But that’s not all – generative AI’s also coming to search result pages, throwing another wrench in the way we’ve nearly always searched online. If your brand relies on search traffic, big consumer shifts are coming that you should keep in […]
Site Architecture Optimization for Seasonality — Whiteboard Friday
Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everyone. I’m Areej AbuAli. I’m the founder of Crawlina, an independent SEO consultancy, and I am here today to talk to you all about site architecture optimization for seasonality, with a focus on e-commerce websites. What is Seasonal SEO? Seasonal SEO is this concept of driving […]
50 Unforgettable Color Palettes to Help You Design Your Own
Choosing a color palette for your design project is an important decision that affects every aspect of your design’s performance, from visual impact to user experience. In this post, you’ll find abundant color palette inspiration and, more importantly, learn how to choose the right palette for your unique project. Table of Contents Choosing The Right Color Palette for Your Design Project Color Palette Categories 50 Color Palette Examples to Inspire Your Next Project Color Palette Generators Choosing The Right Color Palette for Your Design Project While selecting a color palette without much consideration might be tempting, you must understand that […]
15 of the Best Account-based Marketing Software for 2023
Are you in the market for your new account-based marketing (ABM) software? If so, then you’ve come to the right place. Account-based marketing means catering your message to the top decision-makers for target accounts with a blend of marketing of sales tactics — it’s a strategy that targets companies, rather than individual customers. As HubSpot’s Senior Manager (Accelerated Leadership Program), Ryan Batter states, “The beauty of using an ABM strategy is that it’s customizable to a team’s readiness and budget. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.” With that in mind, let’s […]
The Simple Guide to Creating an HTML Email [+ Free Templates]
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound like — any email that contains just plain old text with no formatting) and HTML emails, which are formatted and styled using HTML and inline CSS. HTML emails are easy to spot — most of the styled, multimedia marketing emails in your inbox are HTML emails. As a marketer, you’ve probably compared HTML emails versus plain-text emails and realized that there are […]
Maximize Your Impact: 205 Action Verbs to Use on Your Resume
So you’re working on your resume. Maybe you haven’t submitted your updated resume anywhere yet, or maybe you have, and it doesn’t seem to get anyone’s attention. Either way, you might be missing one of the most important elements of any resume: Action verbs. If you’re unfamiliar with action verbs, you might wonder how they’re different from those on your resume. If that’s the case, this article has some critical information you don’t want to miss. The best part? Even if your resume is 100% complete right now, adding action verbs is as simple as replacing existing verbs with them. […]