We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut. This is where brainstorming tools come in. By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming.  With features like virtual whiteboards, mind maps, and voting systems, today’s brainstorming tools foster efficient idea generation and collaboration among team members, regardless of their physical location. In this post, we will cover: AI Brainstorming Tools Collaborative Brainstorming Tools […]

While AI is a hot topic as of late, it’s been around for a long time. At our agency, Mekanism, we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance.  And one area poised for disruption? Advertising.  Here, let’s explore how private AI tools can transform your advertising strategy.   An AI Tool is Only as Powerful As the Data You Provide Through our adoption of AI tools there’s one common trait we’ve noticed in our evaluations: There’s nothing inherently special about many of the AI tools out […]

Many of us have been there with the cup of noodles diet when money is tight.  Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should stop your operations. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. Low-Budget Marketing Campaign Tips Media Campaigns Be Realistic When you have few resources, one of the worst things you can do is have unachievable expectations. You’ll have to scale them down and be realistic. “If you’re working with a tight budget, make sure that you […]