Internet Marketing / 3190 posts found
How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)
A/B testing the pricing for your product is a little bit like Goldilocks. Too high, and you could alienate the majority of your potential customers. Too low, and you won’t have enough revenue to sustain your business. So how do you get it just right? That‘s what we’re going to explore in this post. We’ll give you the ins and outs of A/B testing your pricing, plus some alternatives to A/B testing your pricing strategy. Product pricing is undeniably one of the most important decisions for your company. Your price can determine how consumers see you in the marketplace— as […]
How to Create Gantt Charts in Excel
Microsoft Excel remains the go-to option for many businesses to perform data calculations and create charts based on the results. The Gantt chart is a useful guide that isn’t naturally available in Excel. Great for project management and milestone tracking, Gantt charts can help companies better visualize operations and streamline current processes. In this piece, we’ll dive into the basics of Gantt charts and explore their benefits, then provide a step-by-step guide to creating them in Excel, along with some useful examples. Before long, you’ll be able to use Excel like a pro. What are Gantt charts? The Benefits of […]
Inside Podcasting’s Profitability Dilemma
Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized the medium, and the COVID-19 pandemic led to a boom in podcast production and engagement. Media companies began putting a lot of money into the medium. For example: Spotify invested over $1 billion into podcasting, acquiring Anchor and Gimlet, and inking multimillion-dollar partnerships with public figures including the Obamas, Joe Rogan, and Meghan Markle. Amazon purchased Wondery, incorporating content from the podcast network into […]
Twitter’s Brand Equity: 17 Years & 12 Million Keywords
On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to Twitter.com. Any experienced SEO knows how perilous a major site migration can be, and Twitter.com has been accumulating authority for 17 years. Here are a couple of stats from Moz’s Domain Overview tool: Those are numbers most sites could only envy, with nearly 12M ranking keywords on Google.com alone. Over time, X.com could recover many or most of the non-branded rankings, but what about the […]
The HubSpot Blog’s 2023 Social Media Marketing Report: Data from 1200+ Global Marketers
Let’s face it – social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, […]
Gated Content: What Marketers Need to Know [+Examples]
As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate: gated versus ungated content. While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case. That’s why we’ve gathered everything you need to know about gated content in this post. Here, we’ll explore what gated content is and how it compares to ungated content. Then, we’ll dive into gated content best practices and look at some examples. Table of Contents What is Gated […]
Research Finds Customer Loyalty Isn’t What It Used to Be [2023 Data]
It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead? Our new research report at 84.51°, “The loyalty shift decoded,” finds that’s not the case. What is happening is a shift in what it means to customers. Our research has uncovered insights into customers’ changing priorities and preferences to help brands understand the role different factors play in customers’ purchase decisions – read on […]
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?
Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you’re a brand looking to hop on the Threads train sooner rather than later, you’re likely wondering what your leveraging of the app should look like. Specifically, who should your brand be on Threads and should you tweak your personal branding? What kind of content are users posting and engaging with, and what type of personality shines on the platform? Threads is still relatively new, and there’s still time for the […]
How To Earn High-Authority Links That Drive Rankings
My agency, Fractl, was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn domain trust signals. At the time, I was heavily invested in viral marketing research, seeking to understand the intricacies of what drove readers to share and, more so, how to pitch journalists to earn media. Our case studies grew rapidly as we built Fractl’s research-backed Digital PR processes, and we quickly earned a reputation as “The Michael Jordan of Link Building,” as claimed by our client, who just renewed an […]
We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads
In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Within 10 days, Threads had reached a whopping 100 million active users, even trending on Twitter, the incumbent. Let’s dig into: What Threads is How to Create a Profile Key Features What It Might Mean for Marketers What is Threads? Launched in early July, Threads is Instagram’s text-based conversation app. Currently, the platform is fully integrated with Instagram, with users required to have an account to access Threads. This is likely why Threads took off so quickly, growing more […]