Internet Marketing / 2957 posts found
The Marketer’s Complete Guide to SEO Automation
As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily. You’ll also find out which essential SEO tools you should have in your arsenal to create an effective SEO strategy quickly and efficiently. Let’s get started! What is SEO automation? What SEO tasks can be automated? […]
How to Use SumIf in Google Sheets
When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. A common challenge is figuring out how many instances you have of specific values within a large spreadsheet. That’s where the SumIf function in Google Sheets comes into play. Using this function, you can add up numbers in a spreadsheet based on certain conditions. Using a SumIf function in Google Sheets effectively can take some practice, especially in more complex situations. So here are step-by-step instructions […]
Instagram SEO: 10 Techniques for Increasing Your Reach
Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn. SEO for Instagram is how you can create opportunities for those billions of users to see your content and engage with your brand. Luckily, you can apply the same SEO techniques you use to optimize web page content to drive organic growth to your Instagram account. Think of Instagram as its own search engine. The platform has built-in search functions that act like its own mini-Google. Here, we’ll share 10 SEO techniques to expand your reach by […]
18 of the Best AI Chatbots for 2023
Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. But, the if/then logic that powers many chatbots’ conversational abilities limits them from answering unique and new questions, which can hang your customer out to dry and leave them dissatisfied with your customer service. Fortunately, the next advancement in chatbot technology that can solve this problem is gaining steam — AI-powered chatbots. In this post, we’ll discuss what AI chatbots are and how they work and outline ADD NUMBER of the […]
Making the Most of ChatGPT [+10 Examples]
ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. No one is questioning how smart ChatGPT is. The question, however, is how good it can be at providing accurate information or making our lives (both private and professional) easier. I’ve put the chatbot to the test to see how helpful it can be in day-to-day life. Here are the results. What is ChatGPT? How is ChatGPT being used today? […]
Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. It was originally launched in Japan in 2020 and became available in the U.S. and UK in February 2023. In the past month, it’s become the second most-downloaded lifestyle app in the U.S. behind Pinterest. Speaking of Pinterest… Lemon8 is described as a […]
How AI Will Revolutionize the Future of Business, According to HubSpot’s CMO
Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you. In fact, AI’s impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees, according to our State of Artificial Intelligence survey. What’s more, 65% of survey respondents believe AI innovations will be comparable to the industrial revolution. At its core, this means one big thing for the future of business: Marketing, sales, and service professionals now have more time to work on complex, higher-impact work. AI enables creativity and innovation to supersede tedious […]
Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]
If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle their purchases. How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info. And when it comes to the products sold directly on social […]
How to Use Digital PR to Improve E-E-A-T Signals
If there is poor quality information being served up in the SERPs, Google will have a big problem: Users will stop searching, and this hits Google where it hurts — in their advertising revenue. So it makes sense that Google is keen to push forward authoritative and trustworthy sites when it comes to ranking in the results. Towards the end of 2022, Google updated three key areas of the algorithm that it uses to judge where it ranks websites within search engine results pages. The helpful content update, link spam update, and E-A-T — which is now known as E-E-A-T. […]
6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected, some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible as we enter a more privacy-first world. Today, more than ever, it’s up to brands to gain consumer trust, […]