Internet Marketing / 2550 posts found
The Marketing Power of $17 Smoothies
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent any time on #WellnessTok then you may be familiar with the luxury grocery chain Erewhon. With eight locations across Los Angeles, the stores feature organic, niche products and have a reputation for being rather bougie. Over the past few years, the store has turned its smoothie bar into an unlikely marketing machine for beauty, skincare, and lifestyle brands with reach extending far beyond its Los Angeles shoppers. The Tinx smoothie, named after the popular […]
[COMING SOON] The State of Social Media in 2023
It’s almost here… Thanks for your interest in our upcoming Social Media Trends report and its corresponding pillar, “The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers “. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on February 6, 2023, for our full report and corresponding blog posts. We hope you enjoy what we’ve got in store for you! Worried you’ll forget? Click here or below to set […]
Equinox Champions the Anti-Resolution
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The beginning of January is like the Superbowl for fitness and wellness brands. Year after year consumers set goals to form healthier habits in the new year and 2023 is no exception. According to Statista’s Top New Year’s Resolutions Survey, 52% of American adults want to exercise more, 50% hope to eat healthier, and 40% are looking to lose weight this year. You would think fitness brands would be going all-in to capitalize on this momentum, right? […]
Italy to create the crypto art Renaissance: NFT market report
Research and Market’s latest NFT market report for Italy predicts a 47.6% growth in the country’s NFT market by the end of 2022.
4 ‘emerging narratives’ in crypto to watch for: Trading firm
The crypto trading firm sees NFTs becoming more intertwined with brand IP, while Web3 apps with “real world utility” gain traction.
How to Write an Effective Communications Plan [+ Template]
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide, whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. In this post, you’ll learn how to create an effective communication plan that prepares you […]
2023 Local SEO Success: Human Power in a Year of Change
2023 will be a run-up to the Olympics for the world’s top athletes who will be competing in a variety of events to prove themselves ready to represent their countries in the Paris Games, and I have a strong hunch that the coming months will be a strenuous exercise in fortitude for local business owners and their marketers, as well. Having weathered the extraordinary events that occurred in local search in the second half of 2022 – most particularly the deprecation of the historic Google Business Profile Manager Dashboard and a slew of business-impacting bugs – it’s my prediction that […]
Fidelity plans NFT marketplace: Nifty Newsletter, Dec. 21–27
Investment firm Fidelity recently filed trademarks that showed its intentions to enter the NFT and metaverse space.
China’s first national NFT marketplace to launch next week: Report
The state-backed platform will serve as a secondary market for NFTs and digital asset copyrights.
DeGods and Y00ts NFTs are bridging off Solana: Here’s why
The migration of Solana’s top two NFT projects to Polygon and Ethereum is set for the first quarter of 2023, on an opt-in basis.