If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of the toughest questions to answer.  The term is so broad and flexible that it’s hard to pin down. Marketing is present in all stages of the business, beginning to end. Without marketing, you can’t truly understand your audience, create a product that fits their needs, or successfully bring it to market. Marketers have the firmest finger on the pulse of your consumer persona. In this guide, I’ll show you in […]

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. But once I started implementing these frameworks, things started to click. Suddenly, my campaigns were more focused, organized, and way more effective. I noticed the sky looked bluer, and the flowers smelled sweeter. Well, maybe that last part isn’t true, but everything seemed to run much more smoothly. A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a […]