Internet Marketing / 2879 posts found
15 Growth Marketing Tactics to Turbocharge Your Startup
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Julian Shapiro is the founder of numerous startups, including Demand Curve, a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. You can follow him on his website or podcast. Shapiro graced the Trends team with a lecture on growth marketing, and below, we share 15 of his most actionable tactics. Table of Contents 1. Retarget Your Newsletter Unsubscribers 2. Do Hyper-Targeted Geo Rollouts to Look Bigger Than You Are 3. Cross-Target Audiences […]
The Best Social Media Platforms for Video Content in 2024 [Consumer Data]
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there. However, before we explore the vast options marketers have at their disposal, let’s dive into the importance of social media videos, where consumers are watching them, and other important findings. Where are consumers watching social media videos? YouTube, Instagram, and TikTok are among the social media platforms with the highest ROI, according to our 2024 State of Marketing Report. So, it‘s safe […]
Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Here’s something difficult for a marketer to admit. Sometimes, marketing is incredibly glib. It’s so intensely focused on highlighting positives that marketing often comes across as superficial. Advertising campaigns, slogans, and product launches all use the same rhetoric. They talk about how great the thing is. Gillette is the best a man can get. Coca-Cola Opens Happiness. And KFC is Finger Lickin’ Good. Image Source I’m not surprised. If you want to persuade someone to buy something, you’ll probably […]
7 Top AI Market Research Tools in 2024
Market research is the backbone of all marketing, and we can’t skip it. After all, how can you promote any products and services if you haven’t dug deep into your market, audience, and competition? Nevertheless, market research eats up a ton of time. So many marketers take it for granted and settle for superficial research. To avoid this, make use of AI market research tools. Which? I tested seven AI market analysis tools and broke down which ones are worth trying. Let’s jump in. Table of Contents What are AI market research tools? Why use AI tools for market research? […]
The Power of Partnerships and Innovation, according to New Balance’s Calvin Goncalves
You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive? New Balance Marketing Associate Calvin Goncalves says thoughtful partnerships and innovative strategies play a huge role. Goncalves is an expert with a lot on his plate. He‘s part of a team at New Balance that plans out the brand’s strategy years in advance while considering […]
How to Do Meme Marketing, According to Memelord Jason Levin
When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would! Meme marketing leverages the […]
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. That’s where we come in. We’ll unpack the pros and cons of using AI in public relations and share some of the smartest use […]
Getting Buy-In for Customer Stories — Whiteboard Friday
In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.
Six Steps to Acing Your Startup’s Content Strategy
Kris Hughes is a content strategy and storytelling wizard. He: ✍️ Wrote (and sold) blogs before it was cool 👻 Spent years ghostwriting daily social content for clients, from agencies to CEOs 🖥️ Runs his own digital strategy consulting firm (on track to hit 30% YoY revenue growth) Here are Kris’ six tips for nailing your content strategy — to generate solid, authentic leads. 1. If You Don’t Tell Your Brand’s Story, Someone Else Will As a founder with a million priorities, content like blogs and social media posts can seem like low-priority items. But if you don’t tell your […]
Product Management vs. Program Management vs. Project Management: Key Differences
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. It’s amazing to reflect on how much the landscape has evolved and matured, with new roles and responsibilities along the way. When I moved to the United States and was building my career in this new country, I spent a lot of time searching for […]