Internet Marketing / 3390 posts found
How to Use Google Calendar: 21 Features That’ll Make You More Productive
Some things you think will be simple actually end up getting really complex. Google knows this all too well, which is why Google Calendar has plenty of nifty features to simplify scheduling. Your Google Calendar comes with your personal Gmail address, and you won’t believe how simple it is to use and set up. However, when working at a company with a corporate Google account you suddenly have to find out how best to integrate your personal calendar with your weekly meeting schedule. Below are some of our favorite tips, tricks, and features available in Google Calendar. Skip to: Using […]
The ROI of Accessibility in SEO
This article contains some ableist phrases that are debunked and combatted throughout the piece. They have been included to highlight better alternatives. Accessibility should be one of the top priorities for your website in 2024 Disabled people and those with accessibility needs make up a considerable percentage of our clients and customers — but, even if they didn’t, we should care about the end-user experience of those who interact with our products, services, and content. As an SEO professional who has been advocating for accessibility for years, I’ve heard and seen it all when it comes to excuses for not […]
How Sorority Rush Became Big Social Media Business
Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted daily TikTok vlogs sharing everything from their outfits of the day, to what they’re carrying in their bags, documenting the entire process until the sororities made their final selections. Audiences worldwide quickly became captivated by the process, choosing their favorite recruits to follow and root for. To date, the hashtags #BamaRush and #RushTok have 4B and 2B views, respectively. Potential new […]
Creating a Fulfilling Workplace: 5 Guaranteed Ways to Boost Job Satisfaction on Your Team
Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation. Would you like your workforce to be driven, devoted, and efficient? Then, you need to focus on their job satisfaction. Research has revealed that content, happy employees are likely to remain in the organization, take fewer absences due to illness, and be more efficient. It falls upon […]
19 SEO Tips Straight From the Mouths of HubSpot’s SEO Team
HubSpot’s monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience’s preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and tips from SEO experts. Download this checklist and save it to your desktop to check-off an SEO tip every time you complete it. 1. Spend as much time on the SERPs as you do in tools. Even though an algorithm dictates a search engine’s results […]
How to Run a Perfect Kickoff Meeting
Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you’ll probably get lost without a map and a clear plan. The same happens when launching projects without a kickoff meeting. Only with solid communication and a plan can you keep your project on track. It’s like a GPS helping you reach your destination. Let’s learn more about it. Table of Contents What is a kickoff meeting? The Benefits of Kickoff Meetings 4 Types of Kickoff Meetings How to Run a Successful Kickoff Meeting 6 Kickoff Meeting Best Practices […]
How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools)
As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting. We will explore the connection between data science and AI and tools you can use as a […]
GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph
The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP — it also means you can be part of chatbot answers. Generative AI (GenAI) is the technology shaping chatbots, like Bard, Bingchat, ChatGPT, and search engines, like Bing and Google. GenAI is a conversational artificial intelligence (AI) that can create content at the click of a button (text, audio, and video). Both […]
A Conversation with Hotjar: How They Scaled Organic Traffic Into Millions
User empathy is at the heart of everything we do at Hotjar, and that extends into our content strategy. It is how we grew non-branded organic search traffic by 734% in just 3 years (2022 versus 2019). More importantly, it is also how we were able to turn this traffic into 1,398% growth in new paying customers during the same time period. Our annual non-branded new visitor numbers are now in the multi-millions, and the heights we’ve hit in the last two years in particular are a testament to the user-centric approach we’ve applied. So how did we do it? […]
How to Switch Platforms as a Creator and Amass New Followers
Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy. This article will discuss seamlessly switching platforms as content creators or influencers while retaining momentum and gaining new followers. 7 Tips for Switching Platforms as a Creator Go where your audience is. […]