Internet Marketing / 3433 posts found
How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people. To help inspire you, we found 30 popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos and start ideating your YouTube channel today. How To Come Up With a YouTube Channel Idea There are over 51 million YouTube channels as of 2023, so you may […]
Marketing Techniques: What to Try in 2023
Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics. Of course, marketing a brand online has become much more nuanced and complex, with many techniques at your disposal. To help you learn about the most effective marketing techniques around today, we’ve rounded up the best ones to add to your digital marketing toolbox. Table of Contents Best Marketing Techniques Branding and Awareness Techniques Audience Engagement Techniques Techniques for Driving Traffic Conversion and Nurturing Techniques Branding and Awareness Techniques 1. Brand Storytelling Purpose: […]
Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team wears many hats (as many nonprofit employees do), and that includes managing BGCGW’s social media strategy. I thought she’d be the perfect person to ask how nonprofit organizations can tap into the power of social. Let’s take a look at her top tips. Table of […]
Was it Written by AI? How You Can Tell, According to HubSpotters
In school, I learned the basics of good writing — keep it short, concise, and grammatically correct. By that definition, AI-written content should be good, right? Yet, when I play around with tools like ChatGPT, I notice a few red flags. Sure, it’s grammatically correct, but it gives off serious “corporate speak” vibes. It follows a logical sequence, but it often goes on lengthy tangents. And while its responses may be accurate, it often lacks a unique perspective. This isn’t to suggest AI-written content is inherently bad. But if you plan to leverage AI for content creation, it’s important to know […]
X Creator Pay: Is X’s Ad Revenue Pay Worth it for Content Creators?
Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. X’s new ad revenue-sharing feature is the latest change to come to the platform after the social media site was acquired by Elon Musk and rebranded as X. To access the program, users must subscribe to X Premium, previously known as Twitter Blue. So, is X‘s take on creator pay worth paying for X Premium? How much are creators earning with the new ad revenue-sharing program? Let’s dive in. What is X’s Ad Revenue-Sharing program? What do creators think of […]
30 of the Best Free WordPress Blog Themes in 2023
If you‘ve got an opinion to share, you’ll need a blog to reach the right audience. However, choosing the right free WordPress blog theme can be a challenge. I’ve chosen the wrong theme in the past. That decision left me frustrated, searching for support so I could create the blog of my dreams. Let’s help you avoid the same mistake. In this post, you’ll find 30 of the best free WordPress blog themes. Before we dive in, let’s explore what you should expect from free WordPress blog themes. Table of Contents Characteristics of Great WordPress Themes The Best Free WordPress […]
Making Industry Landing Pages Engaging for B2B Companies – Whiteboard Friday
Learn how to transform your industry landing pages into powerful sales enablement tools for B2B success. Discover the key strategies to bridge the gap between search relevance and customer expectations in this Whiteboard Friday.
The Best LinkedIn Articles + Expert Insights
With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place. However, there is still plenty of great content on LinkedIn written by some of the top experts in their fields. Below we’ve compiled a list of our favorite LinkedIn articles from past to present as well as some insights from our favorite authors to inspire your own. Best LinkedIn Articles to Read Now 1. How ChatGPT is Changing the Game in 2023, Gary Vaynerchuk Entrepreneur, CEO, author, and media mogul Gary Vaynerchuk is no […]
49 Essential Small Business Stats You Need to Know
Small businesses are the lifeblood of any economy. Mom-and-pop restaurants, corner stores, family-owned shops, boutique tech firms, and other ventures drive economic growth, foster innovation, and generate employment opportunities. These businesses are the beating heart of the community. They provide essential services and goods, adding a unique flavor to local markets. 2023 continues to illustrate the importance of small businesses as they navigate through challenges and seize new opportunities. In this article, we delve into the nitty-gritty of small business statistics for 2023 and provide insights into their triumphs, tribulations, and trends. General Small Business Statistics Small Business Owner Statistics […]
What Are Core Web Vitals? (+ How to Improve Yours)
“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance. The trifecta includes page speed, responsiveness, and visual stability. Imagine them as your site‘s hospitality team, ensuring everything is fast, friendly, and visually pleasing. If they drop the ball, they’re looking at a potential 32% increase in users saying goodbye. Time doesn’t wait for anyone. But don‘t sweat it. We’ve got your back! This article is all set to be your guide, helping you navigate these digital waters. We‘ll show […]